Communication Manager (Social, PR & Content)
West Yorkshire. Hybrid 3 days in 2 WFH/ Remote
The story of this brand is something to be admired; they have secured a leading place in this diverse market to become a worldwide recognized brand name with the most loyal customers.
Growth continues to stay on the agenda with new territory plans and product lines and brand collaborations, as well as growing headcount including this key strategic hire for a Communications Manager to lead the Comms strategy across Social Media, PR, and Content.
The focus of this role is to maintain a best-in-class customer experience, acting as the voice of the brand, driving the creative within Social, PR, and Content on all touchpoints.
Key responsibilities include:
Define and deliver the brand's multi-channel communications strategy, ensuring brand consistency with innovative and impactful content that customers love. Using content to tell a story. Key areas of focus: Organic Social, PR, Outreach, and Creative. Ensuring content drives brand perception, awareness, and engagement, which will then support the brand's customer retention and ultimately sales. Multi-channel content plan across Website, Social Media, PR, and Video, supported by the in-house Creative team (Asset creation). Work with the wider marketing team: Digital/Performance marketing, SEO, Brand and Marketing, and CRM, as well as their in-house Creative team. Ideal candidate will have the following skills and experiences:
Experienced Content/Comms Manager, with previous experience managing comms plans and strategies across Social Media (organic and paid ideally), PR, Influencer, and Content. Strong influencer and people management experience. Confident in idea sharing and creative thought. Ideally 5 years+ in a Comms/Content role, with 3+ years in a Senior/Leadership role. Ideally, people management experience.
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Define and deliver the brand's multi-channel communications strategy, ensuring brand consistency with innovative and impactful content that customers love. Using content to tell a story. Key areas of focus: Organic Social, PR, Outreach, and Creative. Ensuring content drives brand perception, awareness, and engagement, which will then support the brand's customer retention and ultimately sales. Multi-channel content plan across Website, Social Media, PR, and Video, supported by the in-house Creative team (Asset creation). Work with the wider marketing team: Digital/Performance marketing, SEO, Brand and Marketing, and CRM, as well as their in-house Creative team. Ideal candidate will have the following skills and experiences:
Experienced Content/Comms Manager, with previous experience managing comms plans and strategies across Social Media (organic and paid ideally), PR, Influencer, and Content. Strong influencer and people management experience. Confident in idea sharing and creative thought. Ideally 5 years+ in a Comms/Content role, with 3+ years in a Senior/Leadership role. Ideally, people management experience.
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