Prospect Estate Agency is seeking a creative Content Strategist to join our internal Marketing team. This role is central to shaping and optimising content across every touchpoint of the customer journey, with a particular focus on defining the Prospect brand tone of voice. The ideal candidate will be a strategic thinker, have strong experience in content creation, and possess hands-on expertise in devising and implementing social media strategies.
As our Content Strategist, you will play a pivotal role in developing engaging, cohesive, and consistent messaging that resonates with our target audience. You’ll collaborate closely with other marketing professionals to bring a personable, authentic voice to our brand, positioning Prospect Estate Agency as the preferred choice in the local property market.
Key Responsibilities:
Design and implement a comprehensive content strategy that aligns with the Prospect brand vision and values, focusing on delivering value at every stage of the customer journey.
Conduct research and analysis to identify content needs, preferences, and gaps across different customer segments.
Utilise insights from customer feedback, analytics, and industry trends to continuously refine and improve the content strategy.
Define the Prospect tone of voice guidelines, ensuring consistency across all communication channels.
Map and optimise content across customer journeys, identifying opportunities to enhance the customer experience and drive engagement at each stage.
Work closely with the marketing, sales, and customer support teams to ensure content supports customer needs and aligns with business goals.
Social Media Strategy and Management
Develop and execute a social media strategy that builds brand awareness, engages our target audience, and strengthens the Prospect community.
Create, schedule, and manage content across key social media platforms, maintaining a consistent brand presence and engaging with followers.
Monitor social media trends, performance metrics, and competitor activity, adjusting strategies as needed to optimise engagement and growth.
Content Creation and Curation
Produce high-quality, compelling content (copy/video) for various channels, including social media posts, online display ads, advice articles, website journeys, email journeys, and promotional materials.
Collaborate with web developers, sales, designers, videographers, and external partners to create visually engaging, on-brand content that reinforces the Prospect tone of voice.
Performance Analysis and Reporting
Regularly report on content and social media performance to the Head of Marketing, providing insights and recommendations based on key metrics.
PR Communications
Responsible for crafting and distributing impactful PR communications to enhance brand visibility and perception.
Requirements:
Proven experience as a Content Strategist or similar role, preferably within a B2C customer-centric organisation.
Strong understanding of content marketing principles and experience optimising content across customer journeys.
Demonstrable experience in social media strategy, including hands-on experience creating and managing content across multiple platforms.
Excellent written and verbal communication skills with a keen eye for detail and a passion for storytelling.
Experience in defining and developing brand tone of voice.
Proficiency with social media management tools and analytics platforms.
Proficiency managing multiple projects while maintaining close attention to detail.
Ability to work collaboratively as part of a team, with strong interpersonal and project management skills.
Preferred Qualifications:
Background in the property sector.
Familiarity with SEO principles and how they relate to content strategy.
Creative and proactive approach to content creation, with an understanding of the latest content and social media trends.
How to Apply:
If you are a passionate, strategic, and creative content professional ready to redefine the Prospect brand voice and drive impactful engagement, we’d love to hear from you. Please submit your CV, a portfolio of relevant work, and a brief cover letter explaining why you’re the ideal candidate for this role to careers@prospect.co.uk
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