Insights
The role The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on our clients’ digital journeys. Main Responsibilities Analyse the data in depth but critically, extract the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients. Help to plan, develop and execute a CRO strategy for our Insights clients, to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools. Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT). Align proposed testing initiatives with clear KPIs that align with overall business goals and objectives. Be responsible for analysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely. Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis. Execute the end-to-end process to implement said roadmap of testing initiatives (test mock-up, test configuration, quality assurance, test activation, test analysis). Ensure each testing initiative is delivered on time, and provide detailed performance reports on the back of each. Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop, launch and measure new tests based on reporting analysis. Comfortable managing multiple priorities within tight timeframes. Work flexibly and adapt recommendations to suit client budgets. Be committed to making a positive impact for our clients. The Ideal Candidate A data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes. Ability to extract, analyse and interpret data from various analytics platforms (GA4, Adobe Analytics as essential requirements). Expertise in identifying areas for improvement from both detailed analytics and previous experience in UX. Proven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmaps. Solid understanding of web tracking, demonstrated expertise in A/B and MVT testing. A good understanding of general UX & UI best practices, as well as (ideally) psychology and persuasion principles. Demonstrated copywriting skills (within the context of proposed experiments). Hands-on experience with testing and personalisation tools (Optimizely essential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis. Basic experience with design tools (such as Figma) used in the creation of experiment wireframes. Broad understanding of digital and marketing influences (e.g. SEO, PPC, Affiliates, DM) and their impact on web performance. Excellent planning, task management and time management skills. What's in it for you?
We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us. Lots of holidays
34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days). Free Gym Membership
Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice. Free Private Healthcare
Every team member gets private healthcare, to make sure you get access to the best treatment. Mental health aware
We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders. 42% off a New Bike
Take part in the Cycle-to-Work scheme and save up to 42% on a new bike. Enhanced Maternity & Paternity Leave
We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby! Daily Coffee, Friday Drinks and Mountains of Fruit
Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done! The Best Social Scene
From summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to. Long-term service rewards
The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you. After you’ve sent in your CV…
Application process
This is a telephone or Teams call to chat about your experience and what the role looks like. It’s your chance to show us what makes you remarkable. The task
Take on a small task to let us see your skills in action. Once complete you’ll meet with up to 3 people from your team to discuss the task. Meet the team
Our culture is precious to us. So senior and externally facing roles involve an additional meeting with members of the board to ensure the candidate is a good fit for the business. You're in! Now what?
The Tour
Meet the team, tour the studios and learn how we work. We want you to feel comfortable, and you get to know a few people who can help you out. The induction
This dedicated induction with our People and Culture team will make sure you’re fully up to speed with your role and how to get things done. At this point, you should feel inspired and confident to get started. The first 3 months
We’ll help you put together a 3-month programme covering key competencies, support and learning outcomes to make sure you’re fully equipped to thrive. Get a Buddy
After the induction period, there will still be a lot of new things, so everyone new is paired with a Buddy, who will be your go-to for any questions you have! And then it’s onwards and upwards! Ongoing support
Our people and culture team conduct regular welfare check-ins to ensure everything is working out the way you’d hoped and ensure you feel supported. Breakfast with the Founders
John, JJ and Garry are keen to have the chance to meet everyone that joins the team. You get breakfast and a chance to ask anything and maybe hear one or two stories from their colourful pasts!
#J-18808-Ljbffr
The role The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on our clients’ digital journeys. Main Responsibilities Analyse the data in depth but critically, extract the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients. Help to plan, develop and execute a CRO strategy for our Insights clients, to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools. Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT). Align proposed testing initiatives with clear KPIs that align with overall business goals and objectives. Be responsible for analysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely. Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis. Execute the end-to-end process to implement said roadmap of testing initiatives (test mock-up, test configuration, quality assurance, test activation, test analysis). Ensure each testing initiative is delivered on time, and provide detailed performance reports on the back of each. Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop, launch and measure new tests based on reporting analysis. Comfortable managing multiple priorities within tight timeframes. Work flexibly and adapt recommendations to suit client budgets. Be committed to making a positive impact for our clients. The Ideal Candidate A data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes. Ability to extract, analyse and interpret data from various analytics platforms (GA4, Adobe Analytics as essential requirements). Expertise in identifying areas for improvement from both detailed analytics and previous experience in UX. Proven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmaps. Solid understanding of web tracking, demonstrated expertise in A/B and MVT testing. A good understanding of general UX & UI best practices, as well as (ideally) psychology and persuasion principles. Demonstrated copywriting skills (within the context of proposed experiments). Hands-on experience with testing and personalisation tools (Optimizely essential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis. Basic experience with design tools (such as Figma) used in the creation of experiment wireframes. Broad understanding of digital and marketing influences (e.g. SEO, PPC, Affiliates, DM) and their impact on web performance. Excellent planning, task management and time management skills. What's in it for you?
We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us. Lots of holidays
34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days). Free Gym Membership
Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice. Free Private Healthcare
Every team member gets private healthcare, to make sure you get access to the best treatment. Mental health aware
We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders. 42% off a New Bike
Take part in the Cycle-to-Work scheme and save up to 42% on a new bike. Enhanced Maternity & Paternity Leave
We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby! Daily Coffee, Friday Drinks and Mountains of Fruit
Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done! The Best Social Scene
From summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to. Long-term service rewards
The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you. After you’ve sent in your CV…
Application process
This is a telephone or Teams call to chat about your experience and what the role looks like. It’s your chance to show us what makes you remarkable. The task
Take on a small task to let us see your skills in action. Once complete you’ll meet with up to 3 people from your team to discuss the task. Meet the team
Our culture is precious to us. So senior and externally facing roles involve an additional meeting with members of the board to ensure the candidate is a good fit for the business. You're in! Now what?
The Tour
Meet the team, tour the studios and learn how we work. We want you to feel comfortable, and you get to know a few people who can help you out. The induction
This dedicated induction with our People and Culture team will make sure you’re fully up to speed with your role and how to get things done. At this point, you should feel inspired and confident to get started. The first 3 months
We’ll help you put together a 3-month programme covering key competencies, support and learning outcomes to make sure you’re fully equipped to thrive. Get a Buddy
After the induction period, there will still be a lot of new things, so everyone new is paired with a Buddy, who will be your go-to for any questions you have! And then it’s onwards and upwards! Ongoing support
Our people and culture team conduct regular welfare check-ins to ensure everything is working out the way you’d hoped and ensure you feel supported. Breakfast with the Founders
John, JJ and Garry are keen to have the chance to meet everyone that joins the team. You get breakfast and a chance to ask anything and maybe hear one or two stories from their colourful pasts!
#J-18808-Ljbffr
