CRM Campaign Manager

CRM Campaign Manager, Gateshead We are looking for an innovative and highly-driven manager to take CRM retail campaigns to the next level. As a CRM manager (retail), you will be the driving force behind the effectiveness of our blast retail campaigns. You will collaborate with the Retail team to develop and implement successful CRM strategies that achieve business objectives. This role is suited to someone who can be agile and reactive to business requirements whilst maintaining accountability for agreed SLA’s. As a CRM Manager, you will be expected to assess requests based on business impact and stakeholder requirements in order to effectively prioritise. You should be data-driven, providing actionable insight and performance improvements to optimise customer engagement and retention. Excellent organisational and communication skills are paramount to ensuring collaborative working. You are expected to have a passion for CRM and stay on top of industry trends. This is a full-time role working Monday - Friday with hybrid working available, with a salary of £35,000. Accountable For: Ownership of developing and delivering CRM retail campaigns to meet business requirements whilst optimising customer engagement. Analysing customer data, leading segmentation and targeting strategies. Measurement of the effectiveness of CRM campaigns - utilising A/B split tests, drawing actionable insight and sharing learnings with the team. Identify opportunities to execute personalised marketing at scale, leveraging MarTech functionalities. Working collaboratively with other departments to ensure automated journeys achieve company objectives. Supporting the CRM functions in all areas; Automation and Data. Stay up to date on industry trends, working closely with the Design Studio to optimise email engagement. Develop clear documentation, change and best practice processes. Your Impact: Shape the future – revolutionise the way in which we operate in CRM. Lead the revolution - leverage the new customer data platform to improve team efficiencies and execute personalisation at scale. See the results - apply actionable insight to improve key metrics and deliver results. Empower others - champion your team’s ideas and innovations. About you: You aren’t afraid to challenge the status quo and believe that this is necessary to deliver continuous improvement. You are adaptable to change and reactive to business needs. You are a team player and collaborate with others with shared goals. You think strategically, analysing performance data and insight. You are organised, manage time effectively and have a good judgement of prioritisation. You are ambitious, for yourself, the team and the business. We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to ongoing training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes: 25 days holiday rising with length of service - plus bank holidays Access to our online rewards platform giving you cash back and discounts for multiple retailers Preferential Service Rates Colleague Purchase Scheme Share Incentive Scheme Pension Enhanced Maternity and Paternity If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.

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