CRM Executive – Saga Cruise
Salary:
£30,000 - £35,000 Type:
Permanent Hours:
FT – 35 hours per week Location:
Hybrid – 3 days in the office & 2 Home (London Kings Cross or Ashford, Kent) The Saga Cruise Marketing Team is looking for an ambitious, customer-centric, and results-driven CRM Executive to join their dynamic CRM team. As one of our CRM Executives, you’ll play a key part in driving our email and direct mail activity across acquisition and retention marketing. Saga is transitioning to a data-driven approach utilizing Lifetime Value, Intent, and Next Best Action modeling, requiring a shift to a truly customer-led CRM strategy. You’ll work closely with the CRM Manager to develop and deliver the Email and direct mail calendar throughout the year, driving stronger relationships with customers and uncovering potential value to meet our strategic business objectives. Responsibilities: Deliver personalized, relevant, and timely communications to our customers. Work closely with the wider marketing team to plan the CRM calendar, focusing on seasonal launches and wider marketing campaigns. Collaborate with the studio and email developers to plan, build, and test new and creative templates. Monitor and report on deliverability and campaign outcomes. Manage weekly performance reporting of email and direct mail to key stakeholders. Work with the data planning manager to segment our database for more personalized communications. Create and manage workflows in Adobe Campaign. Support the CRM Manager in planning, implementing, and reporting on the CRM test and learn strategy. Coordinate with our mailing house to ensure all direct mail activities are booked, data is delivered, and proofs are signed off for posting. Plan and deliver omni-channel journeys utilizing customer-data-based segmentation and models. Explore the customer data set to develop campaign strategies that extract value from the existing database. Create the optimum CRM approach across email and direct mail, integrating with the Digital team to utilize website and paid digital channels as appropriate. The Ideal Candidate: Experience in data-led CRM segmentation and application to customer journeys. Strong user experience with Adobe Campaign. Experience in omni-channel planning and delivery. Experience of Test & Learn application with proven results on performance. Experience in email and direct mail channel delivery and optimization. Ability to leverage customer insight, technology trends, and commercial context to inform activity. Strong growth and performance mentality, innovating and exploring new opportunities. Career experience in a large consumer-facing organization, ideally in the travel sector. Competent using Microsoft Excel. Design experience using applications like Photoshop and Dreamweaver is desirable but not required. About The Company: For over 70 years, we have become the UK's specialist provider of products and services for people aged over 50. The Saga brand is recognized for its high-quality products and exceptional standards of service, including cruises, holidays, insurance, and personal finance. We are committed to treating all employees fairly and offering equal opportunities in all aspects of employment and advancement. We value diversity because diverse teams perform better. We’re passionate about diversity, equity, and inclusion. Championing diversity is important to us, and we’re dedicated to creating a culture where every colleague feels like they belong. Fair consideration is given to all applicants, including those with disabilities and those over the age of 50. As champions of age inclusivity, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer. Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees, or any other company location. #LI-Remote
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£30,000 - £35,000 Type:
Permanent Hours:
FT – 35 hours per week Location:
Hybrid – 3 days in the office & 2 Home (London Kings Cross or Ashford, Kent) The Saga Cruise Marketing Team is looking for an ambitious, customer-centric, and results-driven CRM Executive to join their dynamic CRM team. As one of our CRM Executives, you’ll play a key part in driving our email and direct mail activity across acquisition and retention marketing. Saga is transitioning to a data-driven approach utilizing Lifetime Value, Intent, and Next Best Action modeling, requiring a shift to a truly customer-led CRM strategy. You’ll work closely with the CRM Manager to develop and deliver the Email and direct mail calendar throughout the year, driving stronger relationships with customers and uncovering potential value to meet our strategic business objectives. Responsibilities: Deliver personalized, relevant, and timely communications to our customers. Work closely with the wider marketing team to plan the CRM calendar, focusing on seasonal launches and wider marketing campaigns. Collaborate with the studio and email developers to plan, build, and test new and creative templates. Monitor and report on deliverability and campaign outcomes. Manage weekly performance reporting of email and direct mail to key stakeholders. Work with the data planning manager to segment our database for more personalized communications. Create and manage workflows in Adobe Campaign. Support the CRM Manager in planning, implementing, and reporting on the CRM test and learn strategy. Coordinate with our mailing house to ensure all direct mail activities are booked, data is delivered, and proofs are signed off for posting. Plan and deliver omni-channel journeys utilizing customer-data-based segmentation and models. Explore the customer data set to develop campaign strategies that extract value from the existing database. Create the optimum CRM approach across email and direct mail, integrating with the Digital team to utilize website and paid digital channels as appropriate. The Ideal Candidate: Experience in data-led CRM segmentation and application to customer journeys. Strong user experience with Adobe Campaign. Experience in omni-channel planning and delivery. Experience of Test & Learn application with proven results on performance. Experience in email and direct mail channel delivery and optimization. Ability to leverage customer insight, technology trends, and commercial context to inform activity. Strong growth and performance mentality, innovating and exploring new opportunities. Career experience in a large consumer-facing organization, ideally in the travel sector. Competent using Microsoft Excel. Design experience using applications like Photoshop and Dreamweaver is desirable but not required. About The Company: For over 70 years, we have become the UK's specialist provider of products and services for people aged over 50. The Saga brand is recognized for its high-quality products and exceptional standards of service, including cruises, holidays, insurance, and personal finance. We are committed to treating all employees fairly and offering equal opportunities in all aspects of employment and advancement. We value diversity because diverse teams perform better. We’re passionate about diversity, equity, and inclusion. Championing diversity is important to us, and we’re dedicated to creating a culture where every colleague feels like they belong. Fair consideration is given to all applicants, including those with disabilities and those over the age of 50. As champions of age inclusivity, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer. Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees, or any other company location. #LI-Remote
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