Our Role
We’re looking for a talented marketing CRM professional to join our growing marketing department, within the CRM team. You’ll own our lifecycle & loyalty workstreams working across multiple channels within the UK & international territories. Aiming to drive brand engagement and delivering demand through use of commercially relevant content for existing customers. Reporting to the Senior CRM Manager, the purpose of the role is:
To build and nurture long-term relationships with customers by delivering personalized, engaging, and relevant experiences throughout their lifecycle.
To maximize customer lifetime value (CLV) by driving acquisition, retention, and reactivation strategies tailored to customer needs and behaviours.
To manage our VIP loyalty program in order to increase customer satisfaction, advocacy, and repeat purchases.
To leverage data insights and analytics to understand customer preferences, predict behaviour, and inform strategies.
To support business growth by aligning CRM and loyalty initiatives with broader objectives.
What you’ll be doing
Customer Lifecycle Management: Develop and execute data-driven strategies to enhance customer acquisition, engagement, retention, and reactivation, improving lifetime value (CLV). On-going optimisation & testing of communication to each segment and market to elicit best response and/or increase demand, this includes: Creative briefing (copy / layout) Signing off campaigns Ensuring creative & content is consistent with the wider business Trigger Campaigns: Implement, and optimize multi-channel CRM campaigns (email, SMS, push, etc.) using segmentation, personalization, and A/B testing to drive customer engagement. Loyalty Program Management: Manage our VIP loyalty program to boost customer retention, increase repeat purchases, and enhance brand affinity. Data Analysis and Insights: Leverage customer data and analytics to inform strategies, track campaign performance, and deliver actionable insights to stakeholders. Collaboration and Innovation: Partner with cross-functional teams, manage external vendors, and stay updated on industry trends to continuously improve CRM and loyalty initiatives. What skills & experience you’ll need
A relevant degree in Marketing, Business, or a related field, showcasing analytical and strategic capabilities. Extensive CRM Marketing Experience, with a proven track record in managing complex, data-driven CRM campaigns across multiple channels with measurable success. Experience in the retail sector, with a strong understanding of customer behavior and industry trends. Expertise in developing and streamlining marketing processes to enhance efficiency and effectiveness. Skilled in managing multiple projects and meeting deadlines in a fast-paced environment. Confident in analysing data to inform decisions and presenting insights effectively to diverse audiences. Advanced skills in Microsoft Excel, Word, and PowerPoint, with experience in CRM tools and marketing platforms. Adept at fostering strong stakeholder partnerships, managing expectations, and aligning with business objectives. What will make you brilliant at this role
Constantly thinking of ways we could test our channel, improve the customer experience and how to grow our business. Naturally inquisitive and enjoy problem-solving with a ‘can-do’ attitude. Strong understanding of our customer: what they love, and what they engage with. A quick learner who is self-motivated and can hit the ground running. Comfortable working across multiple initiatives, at a fast pace to clear deadlines. Approaching tasks with energy, initiative, and a strong focus on achieving results, consistently going above and beyond to deliver success. Exceptional attention to detail, ensuring precision and excellence in all work while taking pride in producing outstanding results. Knowledge and passion for marketing and data. What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries. Discount - Up to 50% discount and access to regular Sample Sales. Holiday - 25 days rising to 28 with length of service. 15% Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility). Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business. Perkplace Benefits Platform – offering a variety of discounts across well-being and lifestyle. Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing. Continued Development – We offer structured support from our own in-house Learning and Development Hub. Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility). Private Healthcare with additional Babylon Digital Healthcare (based on contract duration). Life Assurance. Additional Benefits
Fruit basket daily. Tea and coffee provided. Working from Home - option to work from home on Mondays and Fridays. Social - Christmas party/social events throughout the year. Seasonal Sample Sales. Volunteer Day - with a charity of your choice. Great Location - Close to transport links - over ground Shepherds Bush station / underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms. Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process. We would love you to join us on our journey. Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.
#J-18808-Ljbffr
We’re looking for a talented marketing CRM professional to join our growing marketing department, within the CRM team. You’ll own our lifecycle & loyalty workstreams working across multiple channels within the UK & international territories. Aiming to drive brand engagement and delivering demand through use of commercially relevant content for existing customers. Reporting to the Senior CRM Manager, the purpose of the role is:
To build and nurture long-term relationships with customers by delivering personalized, engaging, and relevant experiences throughout their lifecycle.
To maximize customer lifetime value (CLV) by driving acquisition, retention, and reactivation strategies tailored to customer needs and behaviours.
To manage our VIP loyalty program in order to increase customer satisfaction, advocacy, and repeat purchases.
To leverage data insights and analytics to understand customer preferences, predict behaviour, and inform strategies.
To support business growth by aligning CRM and loyalty initiatives with broader objectives.
What you’ll be doing
Customer Lifecycle Management: Develop and execute data-driven strategies to enhance customer acquisition, engagement, retention, and reactivation, improving lifetime value (CLV). On-going optimisation & testing of communication to each segment and market to elicit best response and/or increase demand, this includes: Creative briefing (copy / layout) Signing off campaigns Ensuring creative & content is consistent with the wider business Trigger Campaigns: Implement, and optimize multi-channel CRM campaigns (email, SMS, push, etc.) using segmentation, personalization, and A/B testing to drive customer engagement. Loyalty Program Management: Manage our VIP loyalty program to boost customer retention, increase repeat purchases, and enhance brand affinity. Data Analysis and Insights: Leverage customer data and analytics to inform strategies, track campaign performance, and deliver actionable insights to stakeholders. Collaboration and Innovation: Partner with cross-functional teams, manage external vendors, and stay updated on industry trends to continuously improve CRM and loyalty initiatives. What skills & experience you’ll need
A relevant degree in Marketing, Business, or a related field, showcasing analytical and strategic capabilities. Extensive CRM Marketing Experience, with a proven track record in managing complex, data-driven CRM campaigns across multiple channels with measurable success. Experience in the retail sector, with a strong understanding of customer behavior and industry trends. Expertise in developing and streamlining marketing processes to enhance efficiency and effectiveness. Skilled in managing multiple projects and meeting deadlines in a fast-paced environment. Confident in analysing data to inform decisions and presenting insights effectively to diverse audiences. Advanced skills in Microsoft Excel, Word, and PowerPoint, with experience in CRM tools and marketing platforms. Adept at fostering strong stakeholder partnerships, managing expectations, and aligning with business objectives. What will make you brilliant at this role
Constantly thinking of ways we could test our channel, improve the customer experience and how to grow our business. Naturally inquisitive and enjoy problem-solving with a ‘can-do’ attitude. Strong understanding of our customer: what they love, and what they engage with. A quick learner who is self-motivated and can hit the ground running. Comfortable working across multiple initiatives, at a fast pace to clear deadlines. Approaching tasks with energy, initiative, and a strong focus on achieving results, consistently going above and beyond to deliver success. Exceptional attention to detail, ensuring precision and excellence in all work while taking pride in producing outstanding results. Knowledge and passion for marketing and data. What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries. Discount - Up to 50% discount and access to regular Sample Sales. Holiday - 25 days rising to 28 with length of service. 15% Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility). Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business. Perkplace Benefits Platform – offering a variety of discounts across well-being and lifestyle. Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing. Continued Development – We offer structured support from our own in-house Learning and Development Hub. Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility). Private Healthcare with additional Babylon Digital Healthcare (based on contract duration). Life Assurance. Additional Benefits
Fruit basket daily. Tea and coffee provided. Working from Home - option to work from home on Mondays and Fridays. Social - Christmas party/social events throughout the year. Seasonal Sample Sales. Volunteer Day - with a charity of your choice. Great Location - Close to transport links - over ground Shepherds Bush station / underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms. Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process. We would love you to join us on our journey. Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.
#J-18808-Ljbffr
