About The Role:
As a CRM Campaign Manager, you will play a critical role in enhancing our sales and marketing results. Your work will not only support direct marketing initiatives but also contribute to the evolution of our customer engagement strategies, ultimately positioning the company as a leader in the optical market.
What You’ll Be Doing
You will be responsible for the planning, creation and management of all current and planned CRM campaigns. Working alongside the wider Marketing teams you will continuously identify opportunities to maximise customer engagement, increase automated customer experience journeys, drive customer lifecycle value and reduce churn.
Alongside digital communications, you will manage direct mail vendors, processes and budget - ensuring spend is continuously optimised and efficiencies found.
With multiple projects under your remit, strong organisation and project management skills are essential, as well as an ability to deliver projects on time and within budget.
You'll demonstrate success through measuring project deliverables, and continually drive commercial and customer benefit through CRM communications.
What You’ll Bring
Significant experience in a B2C marketing CRM role.
Proficiency in CRM and marketing strategies, including lifecycle, promotional, and automated communications across email, SMS, and direct mail.
Strong experience in campaign management process, briefing, designing, proofing, delivery management.
Knowledge of marketing automation platforms, segmentation and test and learn strategies.
Experience in campaign analysis, particularly using Excel, and other marketing tools to evaluate and improve campaign effectiveness.
Excellent attention to detail and strong organisational skills to meet tight deadlines.
Effective Communication: Communicate confidently and effectively with diverse audiences, presenting complex analyses in an understandable manner.
Why You’ll Love Working with Us
Impactful Contributions: Your strategies and initiatives will directly influence customer engagement and business growth.
Career Development: Gain access to continuous training and development opportunities that promote personal and professional growth.
Innovative Environment: Join a collaborative culture that values creativity, inclusivity, and a shared commitment to marketing excellence.
Who are we?
We are Vision Express - with over 550 stores across the UK and Ireland, we have something for everyone. Whether you want to work in a busy city centre flagship, a smaller village store or in one of our coastal locations, we're sure we will have the perfect solution for you!
Did you know, we are also part of the EssilorLuxottica family? EssilorLuxottica is the global leader in the design, manufacture and distribution of lenses, frames and sunglasses! We are home to the most loved and widely-recognised vision care and eyewear brands in the world. Their priority eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands.
Our Benefits:
Pension scheme
Life Assurance
Free eyewear annually with eligibility from day one of joining us!
Free parking for all Vision Express colleagues
Opportunities to get involved in the OneSight EssilorLuxottica Foundation
Discounts for friends and family
Employee Assistant Program offering confidential support and advice on everything from financial support to emotional support and everything in-between
33 days annual leave - increasing with your length of service, plus the opportunity to buy or sell holiday
Flexible health related benefits, such as; Health Cash plan, Additional Life cover, Critical Illness cover and Dental Plan
Opportunities to join a company wide community with peer to peer knowledge, sharing and collaborating through our internal channels
Flexible lifestyle benefits, such as; Gymflex, Dining Cards, Discounted Travel Insurance, Experience Days, and even discounted bicycles through our Cycle to Work Scheme
And so much more!
#J-18808-Ljbffr
As a CRM Campaign Manager, you will play a critical role in enhancing our sales and marketing results. Your work will not only support direct marketing initiatives but also contribute to the evolution of our customer engagement strategies, ultimately positioning the company as a leader in the optical market.
What You’ll Be Doing
You will be responsible for the planning, creation and management of all current and planned CRM campaigns. Working alongside the wider Marketing teams you will continuously identify opportunities to maximise customer engagement, increase automated customer experience journeys, drive customer lifecycle value and reduce churn.
Alongside digital communications, you will manage direct mail vendors, processes and budget - ensuring spend is continuously optimised and efficiencies found.
With multiple projects under your remit, strong organisation and project management skills are essential, as well as an ability to deliver projects on time and within budget.
You'll demonstrate success through measuring project deliverables, and continually drive commercial and customer benefit through CRM communications.
What You’ll Bring
Significant experience in a B2C marketing CRM role.
Proficiency in CRM and marketing strategies, including lifecycle, promotional, and automated communications across email, SMS, and direct mail.
Strong experience in campaign management process, briefing, designing, proofing, delivery management.
Knowledge of marketing automation platforms, segmentation and test and learn strategies.
Experience in campaign analysis, particularly using Excel, and other marketing tools to evaluate and improve campaign effectiveness.
Excellent attention to detail and strong organisational skills to meet tight deadlines.
Effective Communication: Communicate confidently and effectively with diverse audiences, presenting complex analyses in an understandable manner.
Why You’ll Love Working with Us
Impactful Contributions: Your strategies and initiatives will directly influence customer engagement and business growth.
Career Development: Gain access to continuous training and development opportunities that promote personal and professional growth.
Innovative Environment: Join a collaborative culture that values creativity, inclusivity, and a shared commitment to marketing excellence.
Who are we?
We are Vision Express - with over 550 stores across the UK and Ireland, we have something for everyone. Whether you want to work in a busy city centre flagship, a smaller village store or in one of our coastal locations, we're sure we will have the perfect solution for you!
Did you know, we are also part of the EssilorLuxottica family? EssilorLuxottica is the global leader in the design, manufacture and distribution of lenses, frames and sunglasses! We are home to the most loved and widely-recognised vision care and eyewear brands in the world. Their priority eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands.
Our Benefits:
Pension scheme
Life Assurance
Free eyewear annually with eligibility from day one of joining us!
Free parking for all Vision Express colleagues
Opportunities to get involved in the OneSight EssilorLuxottica Foundation
Discounts for friends and family
Employee Assistant Program offering confidential support and advice on everything from financial support to emotional support and everything in-between
33 days annual leave - increasing with your length of service, plus the opportunity to buy or sell holiday
Flexible health related benefits, such as; Health Cash plan, Additional Life cover, Critical Illness cover and Dental Plan
Opportunities to join a company wide community with peer to peer knowledge, sharing and collaborating through our internal channels
Flexible lifestyle benefits, such as; Gymflex, Dining Cards, Discounted Travel Insurance, Experience Days, and even discounted bicycles through our Cycle to Work Scheme
And so much more!
#J-18808-Ljbffr
