CRM Marketing Executive
Salary:
up to £30,000 per annum (DOE) Location:
Keynsham, Bristol
(this role offers the option of hybrid working, with the expectation of attending the office a minimum of 3 times per week) About Pet Drugs Online As one of the UK’s biggest and most trusted suppliers of affordable veterinary medicines and pet products, our aim is simple – to provide the very best for the nation’s pets just as we do for our own. Not only are we one of the largest retailers of pet medications: we’re also part of IVC Evidensia, the UK and Europe’s largest veterinary group. At Pet Drugs Online we’re striving to give our customers a fantastic experience and we recognise that our ability to do that rests with our greatest asset – our people. We feel personally invested in the continued success of the business and we aim to create a working environment that encourages you to feel the same way. About the role The CRM Marketing Executive for Pet Drugs Online is responsible for delivery on our email ecommerce channels for our Pet Health Club Shop. Your overarching objective is to deliver on the CRM calendar and build automated triggers to drive revenue growth. The Pet Health Club Shop is an online shop offering a broad range of food and accessories for pets, with exclusive savings for Pet Health Club members who subscribe and save. With support from the Marketing Manager and Senior CRM Executive, you will be responsible for the planning, build and implementation of targeted communications. You will be required to monitor performance and regularly report against key KPIs. On a day-to-day basis you will be working with the Marketing & creative team to build email templates in line with brand guidelines. Email communications should be relevant to custom audiences maximising opportunities for growth through delivering personalised messages. Some key job duties are: Execute the email strategy to increase engagement and revenue across all email streams Design and build email campaigns and triggered automation journey flows Use segmentation to define audiences targeting, ensuring personalised communications and appropriate frequency Review, proof and follow the defined sign-off process for emails Ensure that campaigns meet brand guidelines for our brands and suppliers. Support with planning the email campaign schedule aligning with promotional activity, seasonal campaigns and supplier investments Plan and execute ongoing A/B testing (layout, format, frequency, copy etc.) to continuously improve email performance Monitor and communicate any potential issues or problems that may affect the delivery of campaigns Identify and highlight opportunities for database growth Use data and learnings to inform planning for future activity and opportunities What are we looking for? Enjoys planning & structure and has a good overview of performance Analytical and data driven Team player Problem-solver A curious mind Previous experience with email marketing software Digital marketing experience/knowledge Strong proven copywriting abilities Used to working with budgets, COS and/or ROAS models Track record of managing paid marketing activities What you’ll get in return: 5 weeks holiday (increasing with service) plus bank holidays Your birthday as a paid day off each year 10% discounts across all our products together with discounted veterinary fees within IVCE practices, up to 50%. Cycle to Work Scheme Bring your dog to work Company pension - Employee 5% / Employer 3% EAP and supportive wellbeing programmes Family friendly policies Access to our rewards platform where you can enjoy discounts with a wide variety of retailer How to apply:
To apply for this role, please click on the button above or send your CV and a covering letter telling us why you’re right for this role to people@petdrugsonline.co.uk Please don’t delay in submitting your application. Where roles are urgent or we receive a high volume of applications, we may interview and conclude the process prior to any closing date indicated. Additional information: We welcome applications from people across all communities and backgrounds. We recognise that a diverse workforce supports our commitment to building an inclusive working environment where our team members can thrive and reach their full potential. Seniority level
Entry level Employment type
Full-time Job function
Business Development and Sales Industries
Veterinary Services
#J-18808-Ljbffr
up to £30,000 per annum (DOE) Location:
Keynsham, Bristol
(this role offers the option of hybrid working, with the expectation of attending the office a minimum of 3 times per week) About Pet Drugs Online As one of the UK’s biggest and most trusted suppliers of affordable veterinary medicines and pet products, our aim is simple – to provide the very best for the nation’s pets just as we do for our own. Not only are we one of the largest retailers of pet medications: we’re also part of IVC Evidensia, the UK and Europe’s largest veterinary group. At Pet Drugs Online we’re striving to give our customers a fantastic experience and we recognise that our ability to do that rests with our greatest asset – our people. We feel personally invested in the continued success of the business and we aim to create a working environment that encourages you to feel the same way. About the role The CRM Marketing Executive for Pet Drugs Online is responsible for delivery on our email ecommerce channels for our Pet Health Club Shop. Your overarching objective is to deliver on the CRM calendar and build automated triggers to drive revenue growth. The Pet Health Club Shop is an online shop offering a broad range of food and accessories for pets, with exclusive savings for Pet Health Club members who subscribe and save. With support from the Marketing Manager and Senior CRM Executive, you will be responsible for the planning, build and implementation of targeted communications. You will be required to monitor performance and regularly report against key KPIs. On a day-to-day basis you will be working with the Marketing & creative team to build email templates in line with brand guidelines. Email communications should be relevant to custom audiences maximising opportunities for growth through delivering personalised messages. Some key job duties are: Execute the email strategy to increase engagement and revenue across all email streams Design and build email campaigns and triggered automation journey flows Use segmentation to define audiences targeting, ensuring personalised communications and appropriate frequency Review, proof and follow the defined sign-off process for emails Ensure that campaigns meet brand guidelines for our brands and suppliers. Support with planning the email campaign schedule aligning with promotional activity, seasonal campaigns and supplier investments Plan and execute ongoing A/B testing (layout, format, frequency, copy etc.) to continuously improve email performance Monitor and communicate any potential issues or problems that may affect the delivery of campaigns Identify and highlight opportunities for database growth Use data and learnings to inform planning for future activity and opportunities What are we looking for? Enjoys planning & structure and has a good overview of performance Analytical and data driven Team player Problem-solver A curious mind Previous experience with email marketing software Digital marketing experience/knowledge Strong proven copywriting abilities Used to working with budgets, COS and/or ROAS models Track record of managing paid marketing activities What you’ll get in return: 5 weeks holiday (increasing with service) plus bank holidays Your birthday as a paid day off each year 10% discounts across all our products together with discounted veterinary fees within IVCE practices, up to 50%. Cycle to Work Scheme Bring your dog to work Company pension - Employee 5% / Employer 3% EAP and supportive wellbeing programmes Family friendly policies Access to our rewards platform where you can enjoy discounts with a wide variety of retailer How to apply:
To apply for this role, please click on the button above or send your CV and a covering letter telling us why you’re right for this role to people@petdrugsonline.co.uk Please don’t delay in submitting your application. Where roles are urgent or we receive a high volume of applications, we may interview and conclude the process prior to any closing date indicated. Additional information: We welcome applications from people across all communities and backgrounds. We recognise that a diverse workforce supports our commitment to building an inclusive working environment where our team members can thrive and reach their full potential. Seniority level
Entry level Employment type
Full-time Job function
Business Development and Sales Industries
Veterinary Services
#J-18808-Ljbffr
