Brand new head within and expanding in-house client team. Looking to develop and launch new brands, new channels and new ways of working.
Responsibilities
Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty. Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business. Map/update customer journeys by analysing touch points. Ensure we capture all required information at the optimum points throughout the customer lifecycle. Work with internal stakeholders to ensure the database health and accuracy is maintained. Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation. Collate, manage and analyse competitor CRM materials. Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets. Perfect Fit
Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies. Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform. Blend creative flair and a love of data to deliver successful campaigns (we’d love to see some examples). Are an advocate of test and learn, and personalisation. Sweat the small stuff – excellent attention to detail is a must. Are interested in what makes people tick – a behavioural economics geek who understands how biases can be applied to communications would be a great fit. Love being part of a team and an organisation where collaboration is given and expected. Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm. Have a good working knowledge of compliance regulations, ideally both GDPR and FCA. Are good at planning, project management and time management.
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Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty. Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business. Map/update customer journeys by analysing touch points. Ensure we capture all required information at the optimum points throughout the customer lifecycle. Work with internal stakeholders to ensure the database health and accuracy is maintained. Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation. Collate, manage and analyse competitor CRM materials. Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets. Perfect Fit
Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies. Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform. Blend creative flair and a love of data to deliver successful campaigns (we’d love to see some examples). Are an advocate of test and learn, and personalisation. Sweat the small stuff – excellent attention to detail is a must. Are interested in what makes people tick – a behavioural economics geek who understands how biases can be applied to communications would be a great fit. Love being part of a team and an organisation where collaboration is given and expected. Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm. Have a good working knowledge of compliance regulations, ideally both GDPR and FCA. Are good at planning, project management and time management.
#J-18808-Ljbffr
