Contract: Full-Time, Permanent (38.75 hours per week)
Location: Maidenhead, Berkshire (Hybrid, 3 days office 2 from home)
At
Dignity Funerals , we are committed to providing exceptional care and support to families during their most challenging times. With funeral locations across the UK, we are one of the nation’s leading providers of funeral services. We believe in continually improving our offerings to meet the evolving needs of our clients, and as part of this, we are seeking an
experienced and driven CRM Marketing Manager
to join our dynamic team. As the
CRM Manager , you will be instrumental in the development and execution of a robust CRM system that enhances our customer relationships and marketing strategies. Reporting directly to the
Marketing Director , you will play a pivotal role in driving customer retention, re-marketing additional services, and supporting new customer acquisition. Initially, this role will operate as a solo contributor, with the potential to grow the CRM function as the business function expands. What your day-to-day will look like with us… CRM Development and Implementation: Assist Dignity in the design, implementation, and management of a CRM system from scratch that is aligned with the company’s goals. Work closely with stakeholders across the business to gather requirements and ensure the CRM meets departmental needs. Identify and integrate appropriate CRM technologies and platforms. Data Management and Analysis: Develop and maintain a comprehensive customer database, ensuring accuracy and GDPR compliance. Establish processes for capturing and analysing customer data to generate actionable insights. Segment customer data to deliver targeted and personalised campaigns. Create and execute CRM marketing strategies to drive customer retention and engagement. Assist in the development of marketing initiatives to cross-sell and up-sell additional services across our product range. Stakeholder Collaboration: Collaborate with the sales, operations, and customer service teams to align CRM activities with broader business objectives. Provide training and guidance to internal stakeholders on CRM usage and benefits. Performance Monitoring and Optimisation: Set KPIs for CRM activities and regularly report on campaign performance and ROI. Leverage data insights to continually refine and optimise CRM strategies. What we are looking for… Proven experience in a CRM-focused role, ideally in a
B2C environment . Strong understanding of CRM systems and technologies; experience in selecting and implementing new platforms is highly desirable. Exceptional data management and analytical skills, with the ability to turn insights into actionable strategies. Demonstrated success in planning and executing customer retention and acquisition initiatives. Comprehensive knowledge of GDPR and other relevant data protection regulations in the UK. Outstanding communication and interpersonal skills, capable of working with stakeholders across all levels. Self-motivated, proactive, and able to work independently to achieve objectives. Why Join Us? This is a unique opportunity and the first of its kind at Dignity where you can make a significant impact in a meaningful industry. If you have the skills, experience, and passion to drive our CRM strategy forward, we would love to hear from you. What we provide to you… Annual salary of £70,000 - £78,000. 25 Days Holiday + Bank Holidays. Pension Scheme (4% matched). Life Assurance X2 Annual Salary. Yearly company bonus. Free On-Site Parking. Access to our internal apprentice & personal development schemes. If you're ready to embark on a rewarding career where you can make a positive impact every day, we want to hear from you! What are the next steps? To be considered for this role, please submit your application via the
‘apply’
button, where a member of our Talent Team will review your application. Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy). Further details will be explained to you throughout the recruitment process. Equality, Diversity and Inclusion Statement Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.
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Dignity Funerals , we are committed to providing exceptional care and support to families during their most challenging times. With funeral locations across the UK, we are one of the nation’s leading providers of funeral services. We believe in continually improving our offerings to meet the evolving needs of our clients, and as part of this, we are seeking an
experienced and driven CRM Marketing Manager
to join our dynamic team. As the
CRM Manager , you will be instrumental in the development and execution of a robust CRM system that enhances our customer relationships and marketing strategies. Reporting directly to the
Marketing Director , you will play a pivotal role in driving customer retention, re-marketing additional services, and supporting new customer acquisition. Initially, this role will operate as a solo contributor, with the potential to grow the CRM function as the business function expands. What your day-to-day will look like with us… CRM Development and Implementation: Assist Dignity in the design, implementation, and management of a CRM system from scratch that is aligned with the company’s goals. Work closely with stakeholders across the business to gather requirements and ensure the CRM meets departmental needs. Identify and integrate appropriate CRM technologies and platforms. Data Management and Analysis: Develop and maintain a comprehensive customer database, ensuring accuracy and GDPR compliance. Establish processes for capturing and analysing customer data to generate actionable insights. Segment customer data to deliver targeted and personalised campaigns. Create and execute CRM marketing strategies to drive customer retention and engagement. Assist in the development of marketing initiatives to cross-sell and up-sell additional services across our product range. Stakeholder Collaboration: Collaborate with the sales, operations, and customer service teams to align CRM activities with broader business objectives. Provide training and guidance to internal stakeholders on CRM usage and benefits. Performance Monitoring and Optimisation: Set KPIs for CRM activities and regularly report on campaign performance and ROI. Leverage data insights to continually refine and optimise CRM strategies. What we are looking for… Proven experience in a CRM-focused role, ideally in a
B2C environment . Strong understanding of CRM systems and technologies; experience in selecting and implementing new platforms is highly desirable. Exceptional data management and analytical skills, with the ability to turn insights into actionable strategies. Demonstrated success in planning and executing customer retention and acquisition initiatives. Comprehensive knowledge of GDPR and other relevant data protection regulations in the UK. Outstanding communication and interpersonal skills, capable of working with stakeholders across all levels. Self-motivated, proactive, and able to work independently to achieve objectives. Why Join Us? This is a unique opportunity and the first of its kind at Dignity where you can make a significant impact in a meaningful industry. If you have the skills, experience, and passion to drive our CRM strategy forward, we would love to hear from you. What we provide to you… Annual salary of £70,000 - £78,000. 25 Days Holiday + Bank Holidays. Pension Scheme (4% matched). Life Assurance X2 Annual Salary. Yearly company bonus. Free On-Site Parking. Access to our internal apprentice & personal development schemes. If you're ready to embark on a rewarding career where you can make a positive impact every day, we want to hear from you! What are the next steps? To be considered for this role, please submit your application via the
‘apply’
button, where a member of our Talent Team will review your application. Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy). Further details will be explained to you throughout the recruitment process. Equality, Diversity and Inclusion Statement Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.
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