We're working with one of the UK's leading niche insurance brands as they seek an Interim Conversion Rate Optimization Specialist for a short-term contract (3 to 6 months) to increase the conversion rate on their websites. The role will require reviewing and improving the user journey, A/B testing, and implementing strategies to enhance user experience and ultimately drive more conversions. The ideal candidates for this role will have proven expertise in CRO and a deep understanding of user behaviour, analytics, and testing methodologies. The successful candidate will have relevant experience in either the insurance or e-commerce industry. This position is a home-based role, with occasional travel to London required on average once, or max twice a month, and a few team-building events a year.
Key Responsibilities:
Website Conversion Optimization:
Map out and analyse the user journey across the website, identifying friction points and areas of improvement on desktop and mobile. Conduct user research (e.g., heatmaps, session recordings, surveys) to gain deeper insights into user behaviour and pain points. Use insights to redesign user flows and ensure a seamless, intuitive experience that guides users toward completing desired actions. Collaborate with cross-functional teams (design, development, marketing) to implement improvements onsite. A/B Testing & Experimentation:
Plan, design, and implement A/B tests to evaluate the effectiveness of various website elements (landing pages, CTAs, forms, navigation). Analyse and interpret test results, providing actionable insights and recommendations based on data. Set up a process to continuously optimize landing pages, product pages, and other quote/buy processes to improve conversion rates. Data Analysis & Reporting:
Utilize tools such as Google Analytics, Hotjar, Optimizely, or similar to track website performance and conversion data. Provide regular reports on the performance of optimization efforts, A/B test results, and overall impact on conversions. Use data to make informed decisions and adjust strategies to maximize conversion rate improvements. As well as coming from either an insurance or e-commerce background, the successful postholder will have strong experience in using A/B testing tools (VWO, Google Optimize, Optimizely) as well as web analytic platforms (Hotjar, Google Analytics, etc). An in-depth understanding of UX principles for increasing website conversion rates and a proven record of improving these conversion rates through data-driven decisions. This is a fantastic opportunity to work alongside a dynamic team and make a direct impact on the company's growth, in an environment where innovation is encouraged. Once again, although this is a remote role, travel to the London-based office is a strict requirement, so a driving license or good transport links into London will be required.
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Website Conversion Optimization:
Map out and analyse the user journey across the website, identifying friction points and areas of improvement on desktop and mobile. Conduct user research (e.g., heatmaps, session recordings, surveys) to gain deeper insights into user behaviour and pain points. Use insights to redesign user flows and ensure a seamless, intuitive experience that guides users toward completing desired actions. Collaborate with cross-functional teams (design, development, marketing) to implement improvements onsite. A/B Testing & Experimentation:
Plan, design, and implement A/B tests to evaluate the effectiveness of various website elements (landing pages, CTAs, forms, navigation). Analyse and interpret test results, providing actionable insights and recommendations based on data. Set up a process to continuously optimize landing pages, product pages, and other quote/buy processes to improve conversion rates. Data Analysis & Reporting:
Utilize tools such as Google Analytics, Hotjar, Optimizely, or similar to track website performance and conversion data. Provide regular reports on the performance of optimization efforts, A/B test results, and overall impact on conversions. Use data to make informed decisions and adjust strategies to maximize conversion rate improvements. As well as coming from either an insurance or e-commerce background, the successful postholder will have strong experience in using A/B testing tools (VWO, Google Optimize, Optimizely) as well as web analytic platforms (Hotjar, Google Analytics, etc). An in-depth understanding of UX principles for increasing website conversion rates and a proven record of improving these conversion rates through data-driven decisions. This is a fantastic opportunity to work alongside a dynamic team and make a direct impact on the company's growth, in an environment where innovation is encouraged. Once again, although this is a remote role, travel to the London-based office is a strict requirement, so a driving license or good transport links into London will be required.
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