Marketing
Customer Experience Marketing Manager, ICIS (Hybrid)
Contract Type: Regular Schedule: 35 Job ID: R89095 About the Business At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at:
https://www.icis.com/explore . About our Team Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. About the Role As our
Customer Experience Marketing Manager , you will take a customer-first approach to design and execute marketing strategies that enhance the overall customer journey, drive engagement, and foster growth. Responsibilities Multi-Channel Engagement : Develop and execute integrated marketing strategies to engage customers across various channels, including social media, in-product messaging, events, and personalized web experiences. Customer Journey Mapping : Create detailed customer journey maps to understand key touchpoints, pain points, and engagement opportunities. Cross-Sell and Upsell Campaigns : Identify and execute targeted, multi-channel campaigns that drive additional revenue from existing customers. Content Marketing : Oversee the creation of content tailored to specific channels, such as video, podcasts, webinars, and events. Collaboration with Internal Teams : Work closely with Sales, Customer Success, and Product teams to align marketing initiatives with customer needs. Technology and Tools : Utilize CRM, Marketing Automation, and analytics tools to monitor and report on customer engagement. Data Driven Decisions and Performance Metrics : Define and monitor KPIs such as retention rates and engagement metrics. Market Trends and Innovation : Stay updated on industry trends and best practices to ensure an effective customer engagement strategy. Requirements Proven experience in customer growth, lifecycle marketing, or customer experience roles. Experience in using analytics tools to understand channel impact and specific commercial outcomes. Demonstrable experience in channel and creative innovation. Exceptional communication and collaboration skills. Knowledge of key metrics such as CLV, NPS, and campaign ROI. Familiarity with digital marketing and social media platforms. Bachelor's degree in Marketing, Business, Communication or a related field; a master's degree is a plus. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Contract Type: Regular Schedule: 35 Job ID: R89095 About the Business At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at:
https://www.icis.com/explore . About our Team Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. About the Role As our
Customer Experience Marketing Manager , you will take a customer-first approach to design and execute marketing strategies that enhance the overall customer journey, drive engagement, and foster growth. Responsibilities Multi-Channel Engagement : Develop and execute integrated marketing strategies to engage customers across various channels, including social media, in-product messaging, events, and personalized web experiences. Customer Journey Mapping : Create detailed customer journey maps to understand key touchpoints, pain points, and engagement opportunities. Cross-Sell and Upsell Campaigns : Identify and execute targeted, multi-channel campaigns that drive additional revenue from existing customers. Content Marketing : Oversee the creation of content tailored to specific channels, such as video, podcasts, webinars, and events. Collaboration with Internal Teams : Work closely with Sales, Customer Success, and Product teams to align marketing initiatives with customer needs. Technology and Tools : Utilize CRM, Marketing Automation, and analytics tools to monitor and report on customer engagement. Data Driven Decisions and Performance Metrics : Define and monitor KPIs such as retention rates and engagement metrics. Market Trends and Innovation : Stay updated on industry trends and best practices to ensure an effective customer engagement strategy. Requirements Proven experience in customer growth, lifecycle marketing, or customer experience roles. Experience in using analytics tools to understand channel impact and specific commercial outcomes. Demonstrable experience in channel and creative innovation. Exceptional communication and collaboration skills. Knowledge of key metrics such as CLV, NPS, and campaign ROI. Familiarity with digital marketing and social media platforms. Bachelor's degree in Marketing, Business, Communication or a related field; a master's degree is a plus. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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