Leading the ongoing adoption of a global MMM solution in each country and identifying opportunities to extend and augment the programme. Helping countries interpret results and implement recommendations and ultimately proving the value of the program back to the business.
Development and rollout of a bespoke marketing effectiveness framework for all countries. Providing ongoing support as the countries apply the framework and adapt it to suit their needs and market.
Creating and monitoring an overall marketing test and learn program to establish the effectiveness of changes made to marketing and media plans
Working with all 10 diverse ALDI markets to drive increased media effectiveness and performance in all offline and online channels, helping to identify the right solutions for each country according to its market maturity
Constantly looking for additional opportunities to improve marketing measurement and availability of data, identifying the right partners to work with where relevant and building the business case to support your ideas
Working closely with the global ALDI community and multiple other stakeholders. Collaborating with local teams and other global departments to drive success, help solve ALDI’s marketing challenges and champion media and marketing to the wider business.
About you:
Experience of working with MMM and deploying an MMM programme
Experience working in a marketing client side or media agency role
Experience of working in marketing measurement and effectiveness.
Good understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning and buying.
Experience of developing and implementing ways of working and improved process
Working knowledge of media and marketing, ideally across all offline and online channels
Experience in a Global role or of working with multiple markets, such as the UK, US, Germany, Austria and Italy
A fantastic eye for detail, strong analytical skills
Proactive, inquisitive and personable nature
Ability to communicate to high level stakeholders and package up complex information in an understandable way
What you will get in Return:
Salary starting from £61,065 rising to £79,210
5-day/40-hour week, working Monday-Friday, with an office on demand working model. Your office location will be in Tamworth, with the option to work in Camden
5 weeks’ annual leave plus Bank Holidays
Flexible working hours
Full training provided with ongoing personal development opportunities
Company sick pay scheme
Company maternity, paternity and adoption leave pay after 2 years
Long service rewards
A variety of Aldi Perks including bike to work scheme, discounted gym passes, accommodation, travel, cinema and family day out tickets
Access to a free, 24/7, confidential virtual GP service for all Aldi Colleagues and their children (under the age of 16)
If you’re looking for a career that gives you more, apply today! Aldi is an equal opportunities employer. We’re committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, providing an environment in which collaboration, respect and fairness are essential. We value diversity and are dedicated to treating all of our colleagues and prospective colleagues fairly and with respect #J-18808-Ljbffr