Why you want to work for our Marketing team:
Our Marketing team is at the forefront of engaging our current and potential customers to discover Accruent products and solutions across marketing channels. We look for creative problem solvers and bold thinkers to drive career-defining work in a fast-paced and ever-changing environment.
The
Customer Marketing Manager
plays a critical role in ensuring we communicate effectively with our customers to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn. This role will be responsible for developing and implementing marketing strategies, activities, and communications for our existing customer base across all products in the Accruent portfolio. The right person for this role has a unique blend of skills to create positive customer experiences, develop and execute marketing activities and tactics that educate and engage customers on the products they own today, and help customers see how they can get more value in the future.
The Customer Marketing Manager should require little oversight and be a self-managed, self-starting employee who can manage the strategy, creation, and delivery of customer marketing from start to finish. This role will collaborate with other marketing functions — including Brand and Product Marketing and Regional Marketing teams — as well as cross-functionally with Sales, Customer Success, and Product Management teams. This is a full-time position reporting directly to the VP of Brand and Product Marketing. This is a remote/work-from-home opportunity.
How you'll make a difference:
Lead the development of Accruent’s customer marketing strategy to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn.
Execute marketing activities and communications to support customer marketing strategy, including crafting emails, talking points, and call scripts, hosting webinars, creating videos, developing slide presentations, etc.
Coordinate with Product Management and Product Marketing to develop communications and execute marketing activities that convey the value of recent and upcoming product enhancements.
Lead the communication and promotion of our annual user conference to customers, including driving registration and on-site engagement.
Collaborate with cross-functional teams to promote professional services and training offerings to customers so they can increase the value they get from existing products.
Create customer communications targeted at satisfied customers to drive 3rd party reviews of our products.
Create and deliver customer newsletters, coordinating cross-functionally to curate content and deliver messaging that customers care about.
Develop, document, and continuously improve internal processes for customer marketing and communications.
What you bring to the table:
Minimum of 5 years experience creating and executing customer marketing programs for B2B organizations, preferably with a focus on SaaS or other software.
Bachelor’s degree (Marketing, Business, or Communications preferred).
A customer-first approach to communications and activities.
A proactive, self-starter attitude, with a sense of urgency to achieve results.
A proven track record of prioritizing high-impact activities and keeping projects moving forward in coordination with cross-functional teams.
Ability to work independently and as part of a team to cultivate and continuously improve our communications with customers.
Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards.
Ability to effectively prioritize and work on multiple deliverables at the same time.
Effective interpersonal, influence, collaboration, and listening skills.
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Our Marketing team is at the forefront of engaging our current and potential customers to discover Accruent products and solutions across marketing channels. We look for creative problem solvers and bold thinkers to drive career-defining work in a fast-paced and ever-changing environment.
The
Customer Marketing Manager
plays a critical role in ensuring we communicate effectively with our customers to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn. This role will be responsible for developing and implementing marketing strategies, activities, and communications for our existing customer base across all products in the Accruent portfolio. The right person for this role has a unique blend of skills to create positive customer experiences, develop and execute marketing activities and tactics that educate and engage customers on the products they own today, and help customers see how they can get more value in the future.
The Customer Marketing Manager should require little oversight and be a self-managed, self-starting employee who can manage the strategy, creation, and delivery of customer marketing from start to finish. This role will collaborate with other marketing functions — including Brand and Product Marketing and Regional Marketing teams — as well as cross-functionally with Sales, Customer Success, and Product Management teams. This is a full-time position reporting directly to the VP of Brand and Product Marketing. This is a remote/work-from-home opportunity.
How you'll make a difference:
Lead the development of Accruent’s customer marketing strategy to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn.
Execute marketing activities and communications to support customer marketing strategy, including crafting emails, talking points, and call scripts, hosting webinars, creating videos, developing slide presentations, etc.
Coordinate with Product Management and Product Marketing to develop communications and execute marketing activities that convey the value of recent and upcoming product enhancements.
Lead the communication and promotion of our annual user conference to customers, including driving registration and on-site engagement.
Collaborate with cross-functional teams to promote professional services and training offerings to customers so they can increase the value they get from existing products.
Create customer communications targeted at satisfied customers to drive 3rd party reviews of our products.
Create and deliver customer newsletters, coordinating cross-functionally to curate content and deliver messaging that customers care about.
Develop, document, and continuously improve internal processes for customer marketing and communications.
What you bring to the table:
Minimum of 5 years experience creating and executing customer marketing programs for B2B organizations, preferably with a focus on SaaS or other software.
Bachelor’s degree (Marketing, Business, or Communications preferred).
A customer-first approach to communications and activities.
A proactive, self-starter attitude, with a sense of urgency to achieve results.
A proven track record of prioritizing high-impact activities and keeping projects moving forward in coordination with cross-functional teams.
Ability to work independently and as part of a team to cultivate and continuously improve our communications with customers.
Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards.
Ability to effectively prioritize and work on multiple deliverables at the same time.
Effective interpersonal, influence, collaboration, and listening skills.
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