Bumble Inc. is seeking an experienced Marketing Analyst to work with our paid marketing stakeholders, take an integrated ecosystem approach and support critical business decisions across all of our apps. This is a unique opportunity for an experienced analyst who enjoys the fast paced environment of a growing company, has experience in marketing and has a passion to contribute to helping the Bumble Inc. mission to foster kind connections.
You would ideally have an extensive background in marketing analytics at an app based tech company, with proven experience of driving commercial impact through applying analytics to critical business problems.
You bring experience of working with complex sources of both Brand and Paid Marketing data and use that knowledge to partner with stakeholders and senior leaders, taking a holistic approach to find answers. You are comfortable challenging priorities and communicating analytical roadmaps.
You understand the high-level business model of the company and the primary drivers and output metrics to efficiently receive a stakeholder request, draft a project/insights brief and proactively ask for additional scope clarity where necessary.
Remaining laser-focused on the "so what" of the findings, and how the insights support business decisions you take an integrated perspective to analytics, considers all the potential drivers to a problem, reviewing existing knowledge and bringing in expertise for advice from other teams.
You enjoy efficiently producing insights that inform decision-making as well as providing support for an extensive experimentation program. Passionate about continual improvement, both personally and for the team around you, you always look for feedback to strive for higher quality of deliverables.
KEY ACCOUNTABILITIES
You will build and deliver analytical roadmaps to support the longer term vision of marketing measurement within the business. This includes reporting, handling of ad-hoc requests and data visibility, experimentation, and ongoing measurement of marketing campaigns. You will provide insights and recommendations which are actionable and relevant to your stakeholders, automating decision-making where necessary, and providing tools and solutions that help enable self-service and scalability. You will act as a trusted thought partner as the analytical authority in your domain. You will likely be dedicated to a set of specific initiatives and projects, where you will be expected to act as a representative of the Advanced Data Analytics team, demonstrating our values, capabilities, and competencies. You will develop a deep knowledge on the marketing domain, becoming the authority on its limitations, as well as measurement possibilities. You will proactively educate stakeholder functions to further democratise this understanding. You will contribute to data quality as it relates to the domain, proactively working with Data and Analytics Eng. and other teams to improve data collection and modelling. You will build and manage self-serve data products, a knowledge base of insights, and provide direct support, to empower others to fully understand the value of data in their day-to-day work. You will create an environment of utilising data for planning and execution, always keeping in mind alternative and creative solutions of measurement across a variety of marketing initiatives. REQUIRED EXPERIENCE & SKILLS
Preference for a graduate degree in Mathematics, Engineering, Information Sciences, Economics, Finance, or STEM. PhD and Masters welcome. Preference for experience working in similar dating/social/gaming tech product industries or else app based product You will have had experience setting up experimentation, measurement, and data collection in the marketing domain. You keep an eye out on the industry, understanding how the wider dating industry influences our pricing and promotional strategy. You understand the concept and complexity of marketing measurement and MMM. You will have deep experience of the marketing domain across multiple tactics, including MMM, Churn, LTV and an understanding of the tooling/vendor landscape and opportunities for automation or introduction of genAi. You have experience working with complex data infrastructures and have experience partnering and guiding the work of data engineering to help facilitate ingestion, warehousing, and optimisation of databases. 3+ years experience in commercial analytics, being able to elaborate on the business impact you have driven in your previous experience. Strong experience with data engineering and data modelling requirements needed to automate reporting and measurement. ABOUT YOU
A strong believer in Bumble Inc.’s brand vision and values Engaging, inspiring and clear communicator. A proven track record of socialising and embedding analytical findings to drive business outcomes, up to exec level. Deep commercial understanding and a proven ability of creating impact through the power of customer-led insights. Comfort in operating in ambiguous and complex problem spaces, helping teams you work with to define the questions that help support the business, and confidence in pushing back and saying no when needed. A love of collaborating with colleagues and stakeholders to arrive at rounded and balanced perspectives in your work, a strong desire to learn from others Commercially minded, with a keen sense of where insights can fuel growth. Strong experience with python/SQL, visualisation tooling such as Looker/Tableau, and machine learning/data science tooling such as Streamlit/Count/Kubeflow. Strong governance and data quality mindset. Understands and can demonstrate machine learning and advanced analytical marketing impact in an organisation.
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You will build and deliver analytical roadmaps to support the longer term vision of marketing measurement within the business. This includes reporting, handling of ad-hoc requests and data visibility, experimentation, and ongoing measurement of marketing campaigns. You will provide insights and recommendations which are actionable and relevant to your stakeholders, automating decision-making where necessary, and providing tools and solutions that help enable self-service and scalability. You will act as a trusted thought partner as the analytical authority in your domain. You will likely be dedicated to a set of specific initiatives and projects, where you will be expected to act as a representative of the Advanced Data Analytics team, demonstrating our values, capabilities, and competencies. You will develop a deep knowledge on the marketing domain, becoming the authority on its limitations, as well as measurement possibilities. You will proactively educate stakeholder functions to further democratise this understanding. You will contribute to data quality as it relates to the domain, proactively working with Data and Analytics Eng. and other teams to improve data collection and modelling. You will build and manage self-serve data products, a knowledge base of insights, and provide direct support, to empower others to fully understand the value of data in their day-to-day work. You will create an environment of utilising data for planning and execution, always keeping in mind alternative and creative solutions of measurement across a variety of marketing initiatives. REQUIRED EXPERIENCE & SKILLS
Preference for a graduate degree in Mathematics, Engineering, Information Sciences, Economics, Finance, or STEM. PhD and Masters welcome. Preference for experience working in similar dating/social/gaming tech product industries or else app based product You will have had experience setting up experimentation, measurement, and data collection in the marketing domain. You keep an eye out on the industry, understanding how the wider dating industry influences our pricing and promotional strategy. You understand the concept and complexity of marketing measurement and MMM. You will have deep experience of the marketing domain across multiple tactics, including MMM, Churn, LTV and an understanding of the tooling/vendor landscape and opportunities for automation or introduction of genAi. You have experience working with complex data infrastructures and have experience partnering and guiding the work of data engineering to help facilitate ingestion, warehousing, and optimisation of databases. 3+ years experience in commercial analytics, being able to elaborate on the business impact you have driven in your previous experience. Strong experience with data engineering and data modelling requirements needed to automate reporting and measurement. ABOUT YOU
A strong believer in Bumble Inc.’s brand vision and values Engaging, inspiring and clear communicator. A proven track record of socialising and embedding analytical findings to drive business outcomes, up to exec level. Deep commercial understanding and a proven ability of creating impact through the power of customer-led insights. Comfort in operating in ambiguous and complex problem spaces, helping teams you work with to define the questions that help support the business, and confidence in pushing back and saying no when needed. A love of collaborating with colleagues and stakeholders to arrive at rounded and balanced perspectives in your work, a strong desire to learn from others Commercially minded, with a keen sense of where insights can fuel growth. Strong experience with python/SQL, visualisation tooling such as Looker/Tableau, and machine learning/data science tooling such as Streamlit/Count/Kubeflow. Strong governance and data quality mindset. Understands and can demonstrate machine learning and advanced analytical marketing impact in an organisation.
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