Data Scientist – Marketing Analytics, Econometrician

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Full time
Location: Windsor
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Job offered by: Michael Page Technology
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Category:
We're hiring a Data Scientist with expertise in Marketing Mix Modelling (MMM) for our energy client. In this hybrid role, you'll drive data-driven strategies, build and update MMM models, analyse marketing spend, and deliver actionable insights. Based in Windsor with travel once a fortnight. Salary up to £75K, plus bonus and up to 10% pension. Client Details he client is a leading energy company that is committed to revolutionising the global energy landscape. As part of a family of brands, they focus on creating sustainable energy systems that do not rely on fossil fuels. Their mission is to power a greener and fairer future by driving innovation and positive change within communities. With a diverse team of 21,000 employees, they are working towards achieving Net Zero by 2050 while offering a supportive and inclusive work environment. Description The key responsibilities for this role include: Developing and Updating MMM Models:

Work closely with the team to build and refine Marketing Mix Models (MMM) for the client's products, ensuring they align with business goals.

Data Analysis:

Analyse large datasets to measure the impact of marketing spend on key business outcomes such as sales and customer acquisition.

Stakeholder Communication:

Translate complex data findings into clear, actionable insights, creating presentations and reports to communicate findings effectively to various stakeholders.

Collaboration:

Work with cross-functional teams, including commercial, finance, marketing, and data science, to drive business decisions based on data.

Ad-Hoc Projects:

Assist in additional data-related projects as needed by the business, contributing to ongoing data initiatives and strategies.

Deadline Management:

Ensure projects are completed on time and meet business requirements.

Profile The successful candidate will have: Experience in Econometrics and MMM:

At least 3 years of experience in Marketing Mix Modelling (MMM) and econometrics, with a strong ability to analyse the effectiveness of marketing spend.

Strong Analytical Skills:

Expertise in handling large datasets, applying statistical methods, and using programming languages such as R, Python, or SQL to derive insights from data.

Effective Communication:

The ability to present complex data analysis in a clear, concise manner to stakeholders, tailoring communication to different audiences.

Attention to Detail:

High attention to detail with a keen ability to spot patterns and anomalies in data to drive informed decision-making.

Team Player:

Comfortable working in an open, collaborative environment with a mix of introverts and extroverts, and able to contribute to both independent and team-based projects.

Adaptability:

A proactive, inquisitive mindset, eager to tackle new challenges, and a passion for learning and growing within a dynamic environment.

Marketing Knowledge:

Understanding of media planning, marketing, and promotions, with insight into their commercial impact.

Job Offer For the successful candidate, the following is on offer: Competitive Salary:

Up to £75K, depending on experience.

Bonus Potential:

Performance-based bonus for added financial reward.

Generous Pension Scheme:

10% pension contribution after two years (5% employer, 5% employee).

Hybrid Working:

A flexible working model with the option to work remotely, with occasional travel to the Windsor office once a fortnight.

Career Development:

Opportunity to be part of an innovative, data-driven team within a leading energy company, contributing to strategic decision-making.

Supportive Team Environment:

Collaborative, open, and friendly team culture that encourages professional growth and a balance of work and life.

Purpose-Driven Role:

Work in a company committed to sustainability and achieving Net Zero by 2050, contributing to a greener and fairer future.

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