Imagine yourself...
Collaborating with a vibrant, diverse, global team.
Joining a company with a proven track record of success and an exciting future.
Contributing to a brighter, safer, more sustainable future.
It's all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this week - after all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet's technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces.
As part of the Videojet team and the broader Veralto network, you'll work with products that make an everyday impact on the world around you - and along the way, you'll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions.
Reporting to the Regional Demand Manager, the
Demand Generation Specialist
is responsible for growing Videojet's incremental business and generating high-quality leads. This is well as an opportunity to build a career within the Marketing function at Videojet Technologies Inc. and
will be located anywhere in
the UK or Ireland, working remotely.
In this role, a typical day will look like: Manage website content to ensure a first-class customer experience, while supporting Videojet strategies and business priorities. Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking for Videojet Website. Manage the development, implementation, monitoring, tracking, and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads. This includes identifying and tracking industry keywords and their popularity. Build and maintain landing pages, building content and structure that drives CTR and weekly lead targets. Effectively and efficiently manage the PPC budget to maximize the ROI. Work closely with cross-functional teams to identify market requirements and trends to continuously tailor content to the specific needs of our customers.
The essential requirements of the job include: Bachelor's Degree with 3-5 years in a similar digital marketing role. Demonstrated success in applying strategy to create tactical action plans. Demonstrated success in a metric-driven, quantified commercial environment and willing to implement and use a variety of problem-solving tools to drive continuous improvement. Thorough knowledge of Search Engine Advertising, Search Engine Marketing including campaign creation and optimization, and Search Engine Optimization. Thorough knowledge of Pay Per Click and keyword optimization. Experience using a web content management system and understanding of web design, development, and management processes. Practical knowledge of XHTML is an advantage.
Videojet is proud to be part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources - and building rewarding careers along the way.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you've ever wondered what's within you, there's no better time to find out. #J-18808-Ljbffr
It's all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this week - after all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet's technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces.
As part of the Videojet team and the broader Veralto network, you'll work with products that make an everyday impact on the world around you - and along the way, you'll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions.
Reporting to the Regional Demand Manager, the
Demand Generation Specialist
is responsible for growing Videojet's incremental business and generating high-quality leads. This is well as an opportunity to build a career within the Marketing function at Videojet Technologies Inc. and
will be located anywhere in
the UK or Ireland, working remotely.
In this role, a typical day will look like: Manage website content to ensure a first-class customer experience, while supporting Videojet strategies and business priorities. Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking for Videojet Website. Manage the development, implementation, monitoring, tracking, and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads. This includes identifying and tracking industry keywords and their popularity. Build and maintain landing pages, building content and structure that drives CTR and weekly lead targets. Effectively and efficiently manage the PPC budget to maximize the ROI. Work closely with cross-functional teams to identify market requirements and trends to continuously tailor content to the specific needs of our customers.
The essential requirements of the job include: Bachelor's Degree with 3-5 years in a similar digital marketing role. Demonstrated success in applying strategy to create tactical action plans. Demonstrated success in a metric-driven, quantified commercial environment and willing to implement and use a variety of problem-solving tools to drive continuous improvement. Thorough knowledge of Search Engine Advertising, Search Engine Marketing including campaign creation and optimization, and Search Engine Optimization. Thorough knowledge of Pay Per Click and keyword optimization. Experience using a web content management system and understanding of web design, development, and management processes. Practical knowledge of XHTML is an advantage.
Videojet is proud to be part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources - and building rewarding careers along the way.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you've ever wondered what's within you, there's no better time to find out. #J-18808-Ljbffr
