We are looking for a Digital Analyst to join our team! This position involves working with leading global brands and being part of a team that values creativity and professional development.
The Digital Analyst will be responsible for designing the data journey for the Business Unit or Region. They will play a crucial role in the decision-making process by measuring, reporting, and providing insights to optimize both online and offline activities and engagement. This role aims to contribute to increased sales and improved customer/consumer satisfaction.
About the Role
This position supports a hybrid working pattern with occasional travel to multiple Essity sites. Main responsibilities Develop and implement measurement frameworks and KPI reports for digital paid activities, campaigns, websites, and SEO within a business unit, Digital Centre of Excellence, or region and develop and set benchmarks and stretch goals for each brand/target audience. Work closely with marketing, brand, and digital teams on planning and customer/consumer targeting to ensure that we always use the naming and tagging convention as defined by Essity Global governance. Ensure that campaigns are monitored with the right set-up of tools through the campaign funnel together with stakeholders. Provide stakeholders with in-depth analysis and improvement suggestions by monitoring, measuring, and reporting on digital activity, investment, and transformation. Present actionable strategic insights and recommendations to optimize the digital customer/consumer experience. Provide reporting and recommendations to optimize efforts to increase impressions, web traffic, web experience, and conversions via SEO, SEM, Link Building, Ad Re-Targeting, PPC, Social, Email, and other marketing channels. Required experience & competencies: Significant years of experience with digital analytics in a multichannel environment. Agency experience is a plus. Proficient with reporting tools such as Google Looker Studio, Business Objects, and Power BI. Experience and understanding of Google Analytics 4, Google Tag Manager, Google Search Console, and SEMRush (or similar). Experience with marketing data platforms and pipelines such as Funnel and Supermetrics. Experience with SQL and Data warehouse concepts (desirable). Proficient with Microsoft Office; advanced Excel & PowerPoint skills required. A desire to stay on top of emerging digital marketing and technology trends. High level of analytical and business curiosity, rigorous attention to detail. About Our DEI Culture
Guided by our Beliefs & Behaviour, our culture is the foundation that connects our history with our future. At Essity, care, collaboration, and inclusion are more than buzzwords; they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality, and enabling customers and consumers to lead a fuller life at all stages of life, DEI is at our core. As we work in diverse teams across geographies, cultures, and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience, we know that diverse and inclusive teams are key to innovating and profitably growing our business while simultaneously addressing our ambitious climate targets. What we can offer you There are
plenty of reasons
to work at Essity: High reaching starting salary with annual reviews. Pension 10% employer contribution. Annual salary reviews and bonus. Private Medical insurance through AXA. Holidays starting at 27 days plus bank holidays (with flexible bank holiday options). Essity Rewards (online and in-store shopping discounts). Benefits include: EAP support service, cycle to work scheme, gym membership discount, and more. At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose. At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspectives come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection are professional experience, qualifications, key job-related attributes, and working values.
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This position supports a hybrid working pattern with occasional travel to multiple Essity sites. Main responsibilities Develop and implement measurement frameworks and KPI reports for digital paid activities, campaigns, websites, and SEO within a business unit, Digital Centre of Excellence, or region and develop and set benchmarks and stretch goals for each brand/target audience. Work closely with marketing, brand, and digital teams on planning and customer/consumer targeting to ensure that we always use the naming and tagging convention as defined by Essity Global governance. Ensure that campaigns are monitored with the right set-up of tools through the campaign funnel together with stakeholders. Provide stakeholders with in-depth analysis and improvement suggestions by monitoring, measuring, and reporting on digital activity, investment, and transformation. Present actionable strategic insights and recommendations to optimize the digital customer/consumer experience. Provide reporting and recommendations to optimize efforts to increase impressions, web traffic, web experience, and conversions via SEO, SEM, Link Building, Ad Re-Targeting, PPC, Social, Email, and other marketing channels. Required experience & competencies: Significant years of experience with digital analytics in a multichannel environment. Agency experience is a plus. Proficient with reporting tools such as Google Looker Studio, Business Objects, and Power BI. Experience and understanding of Google Analytics 4, Google Tag Manager, Google Search Console, and SEMRush (or similar). Experience with marketing data platforms and pipelines such as Funnel and Supermetrics. Experience with SQL and Data warehouse concepts (desirable). Proficient with Microsoft Office; advanced Excel & PowerPoint skills required. A desire to stay on top of emerging digital marketing and technology trends. High level of analytical and business curiosity, rigorous attention to detail. About Our DEI Culture
Guided by our Beliefs & Behaviour, our culture is the foundation that connects our history with our future. At Essity, care, collaboration, and inclusion are more than buzzwords; they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality, and enabling customers and consumers to lead a fuller life at all stages of life, DEI is at our core. As we work in diverse teams across geographies, cultures, and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience, we know that diverse and inclusive teams are key to innovating and profitably growing our business while simultaneously addressing our ambitious climate targets. What we can offer you There are
plenty of reasons
to work at Essity: High reaching starting salary with annual reviews. Pension 10% employer contribution. Annual salary reviews and bonus. Private Medical insurance through AXA. Holidays starting at 27 days plus bank holidays (with flexible bank holiday options). Essity Rewards (online and in-store shopping discounts). Benefits include: EAP support service, cycle to work scheme, gym membership discount, and more. At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose. At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspectives come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection are professional experience, qualifications, key job-related attributes, and working values.
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