The thing that makes your position so important at Equator is that you will be instrumental in leading a data-driven culture, while playing an influential part in helping to shape data strategy and being responsible for business intelligence, data analysis, mining, segmentation and digital experience optimisation.
This role comprises both the analysis of web data (to support data-driven decision-making), as well as the implementation of analytics platforms.
Main Responsibilities:
Measurement Planning
Creating and updating measurement strategy for web analytics data collection.
Auditing & Troubleshooting
Auditing Adobe Analytics configuration. Auditing Adobe Analytics reports and dashboards, amending existing dashboards and creating new dashboards where needed. Experience debugging analytics set-up and resulting tracking. Auditing and validating custom Adobe Analytics tracking. Auditing of tracking integration between third party platforms and Adobe Analytics e.g. optimisation platforms like Optimizely, live chat platforms.
Technical Implementation
Implementing configuration amends/enhancements to Adobe Analytics incl. but not limited to custom tracking additions (using Adobe's tag management system, Adobe Launch). Creating and configuring custom segments, calculated metrics and custom alerts within Adobe Analytics for business requirements.
Analysis & Insights Extraction
Managing large datasets from disperse sources, developing conclusions and presenting actionable recommendations. Conducting in-depth analysis of web analytics data, interpreting complex datasets and extracting actionable insights.
Interrogating and visualising data to drive insights and support strategic decision-making. Integration of multiple data sources into unified visualisation/exploratory platform (e.g. Power BI) including all the expected skills within this area i.e. Data preparation, Data analysis, Data modelling (TBC), Data visualisation. Working closely with internal teams and with the client’s teams to ensure outputs are aligned with client’s business objectives. The Ideal Candidate: Min. 1 year’s experience working in equivalent role is essential. Proven data interpretation and insights extraction experience, interpreting complex data into actionable insights. Proven experience in web analytics methodologies, tools, and analysis packages to collect, validate, and analyse data. Adobe Analytics and Google Analytics essential. Proficiency in analytical approaches and visualisation platforms (e.g. SQL, PowerBI, Tableau, Google Looker Studio). Proven experience with tag management and debugging tools. Adobe Launch essential. Knowledge of conversion rate optimisation and A/B testing is beneficial. Maintaining strict QA and data governance processes and standards in order to deliver high data integrity. Demonstrated experience in gathering, cleansing, advanced segmenting, analysing and developing visual representations of data to help explore, understand and communicate data, and performing analytics for informed decision making. Experience working directly with clients, delivering agreed outputs and communicating key insights and recommended actions. What's in it for you?
We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us. Lots of holidays
34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days). Free Gym Membership
Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice. Free Private Healthcare
Every team member gets private healthcare, to make sure you get access to the best treatment. Mental health aware
We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. 42% off a New Bike
Take part in the Cycle-to-Work scheme and save up to 42% on a new bike. Enhanced Maternity & Paternity Leave
We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby! Daily Coffee, Friday Drinks and Mountains of Fruit
Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done! Long-term service rewards
The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you. Interested?
Does this sound like your dream job? Apply now or read on to find out more.
#J-18808-Ljbffr
Creating and updating measurement strategy for web analytics data collection.
Auditing & Troubleshooting
Auditing Adobe Analytics configuration. Auditing Adobe Analytics reports and dashboards, amending existing dashboards and creating new dashboards where needed. Experience debugging analytics set-up and resulting tracking. Auditing and validating custom Adobe Analytics tracking. Auditing of tracking integration between third party platforms and Adobe Analytics e.g. optimisation platforms like Optimizely, live chat platforms.
Technical Implementation
Implementing configuration amends/enhancements to Adobe Analytics incl. but not limited to custom tracking additions (using Adobe's tag management system, Adobe Launch). Creating and configuring custom segments, calculated metrics and custom alerts within Adobe Analytics for business requirements.
Analysis & Insights Extraction
Managing large datasets from disperse sources, developing conclusions and presenting actionable recommendations. Conducting in-depth analysis of web analytics data, interpreting complex datasets and extracting actionable insights.
Interrogating and visualising data to drive insights and support strategic decision-making. Integration of multiple data sources into unified visualisation/exploratory platform (e.g. Power BI) including all the expected skills within this area i.e. Data preparation, Data analysis, Data modelling (TBC), Data visualisation. Working closely with internal teams and with the client’s teams to ensure outputs are aligned with client’s business objectives. The Ideal Candidate: Min. 1 year’s experience working in equivalent role is essential. Proven data interpretation and insights extraction experience, interpreting complex data into actionable insights. Proven experience in web analytics methodologies, tools, and analysis packages to collect, validate, and analyse data. Adobe Analytics and Google Analytics essential. Proficiency in analytical approaches and visualisation platforms (e.g. SQL, PowerBI, Tableau, Google Looker Studio). Proven experience with tag management and debugging tools. Adobe Launch essential. Knowledge of conversion rate optimisation and A/B testing is beneficial. Maintaining strict QA and data governance processes and standards in order to deliver high data integrity. Demonstrated experience in gathering, cleansing, advanced segmenting, analysing and developing visual representations of data to help explore, understand and communicate data, and performing analytics for informed decision making. Experience working directly with clients, delivering agreed outputs and communicating key insights and recommended actions. What's in it for you?
We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us. Lots of holidays
34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days). Free Gym Membership
Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice. Free Private Healthcare
Every team member gets private healthcare, to make sure you get access to the best treatment. Mental health aware
We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. 42% off a New Bike
Take part in the Cycle-to-Work scheme and save up to 42% on a new bike. Enhanced Maternity & Paternity Leave
We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby! Daily Coffee, Friday Drinks and Mountains of Fruit
Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done! Long-term service rewards
The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you. Interested?
Does this sound like your dream job? Apply now or read on to find out more.
#J-18808-Ljbffr
