Digital Campaign Specialist
Apply locations Victoria time type Full time posted on Posted 2 Days Ago job requisition id R012231 Are you passionate about eCommerce and digital experiences? Do you thrive in a fast-paced environment and have a keen eye for detail? Join our team as a Digital Campaign Specialist and help shape engaging customer journeys that bring the MECCA Magic to life!
The Role You Could Play
As a Digital Campaign Specialist, you will collaborate with cross-functional teams to deliver compelling online customer experiences that align with our trade objectives. You'll bring data-driven insights and creativity to optimize digital campaigns and ensure the smooth execution of monthly promotions. Day to day responsibilities will include but are not limited to: Partner with eCommerce, Digital Marketing, and Brand teams to develop customer-centric online journeys. Provide data-driven recommendations for personalisation and content opportunities. Maintain and update the Customer Activity Plan to capture all key online campaign activities. Oversee the execution of monthly promotions, including briefing and coordination with Design and Content teams. Perform thorough front-end testing to ensure accuracy and relevance of scheduled content. Continuously improve campaign strategies through testing and learning. Analyze and report on homepage and campaign performance, offering actionable insights to stakeholders. Identify trends and insights from campaign data to refine future strategies. Stay informed about digital beauty trends and industry advancements. Coordinate eCommerce photoshoots in collaboration with Content Specialists. Support landing page creation and content updates on the website. Represent the eCommerce Team in Marketing meetings. Identify and troubleshoot website defects with the development team. What You Will Bring We’re looking for someone with a passion for eCommerce and digital innovation, combined with a proactive attitude and a keen eye for detail. You’ll thrive in a fast-paced environment and enjoy collaborating with cross-functional teams to deliver exceptional results. Additionally, you’ll have: 2+ years in a similar role, with hands-on experience in website CMS (Sitecore preferred). Proficiency in using tools like Google Analytics 4 to derive actionable insights. Exceptional project and time management skills. Strong communication and interpersonal skills to work effectively with diverse teams. A proactive mindset, always seeking opportunities to improve and innovate. Your ability to combine data-driven insights with creativity will make a significant impact on our digital campaigns.
Your Life At MECCA Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include: Professional development programs and first-class digitised learning offering Health and well-being initiatives Reward and recognition programs Access to bonus and incentive programs Access to quarterly product allowance Up to 40% discount Benefits are subject to company policy, as updated from time to time. There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers
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Apply locations Victoria time type Full time posted on Posted 2 Days Ago job requisition id R012231 Are you passionate about eCommerce and digital experiences? Do you thrive in a fast-paced environment and have a keen eye for detail? Join our team as a Digital Campaign Specialist and help shape engaging customer journeys that bring the MECCA Magic to life!
The Role You Could Play
As a Digital Campaign Specialist, you will collaborate with cross-functional teams to deliver compelling online customer experiences that align with our trade objectives. You'll bring data-driven insights and creativity to optimize digital campaigns and ensure the smooth execution of monthly promotions. Day to day responsibilities will include but are not limited to: Partner with eCommerce, Digital Marketing, and Brand teams to develop customer-centric online journeys. Provide data-driven recommendations for personalisation and content opportunities. Maintain and update the Customer Activity Plan to capture all key online campaign activities. Oversee the execution of monthly promotions, including briefing and coordination with Design and Content teams. Perform thorough front-end testing to ensure accuracy and relevance of scheduled content. Continuously improve campaign strategies through testing and learning. Analyze and report on homepage and campaign performance, offering actionable insights to stakeholders. Identify trends and insights from campaign data to refine future strategies. Stay informed about digital beauty trends and industry advancements. Coordinate eCommerce photoshoots in collaboration with Content Specialists. Support landing page creation and content updates on the website. Represent the eCommerce Team in Marketing meetings. Identify and troubleshoot website defects with the development team. What You Will Bring We’re looking for someone with a passion for eCommerce and digital innovation, combined with a proactive attitude and a keen eye for detail. You’ll thrive in a fast-paced environment and enjoy collaborating with cross-functional teams to deliver exceptional results. Additionally, you’ll have: 2+ years in a similar role, with hands-on experience in website CMS (Sitecore preferred). Proficiency in using tools like Google Analytics 4 to derive actionable insights. Exceptional project and time management skills. Strong communication and interpersonal skills to work effectively with diverse teams. A proactive mindset, always seeking opportunities to improve and innovate. Your ability to combine data-driven insights with creativity will make a significant impact on our digital campaigns.
Your Life At MECCA Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include: Professional development programs and first-class digitised learning offering Health and well-being initiatives Reward and recognition programs Access to bonus and incentive programs Access to quarterly product allowance Up to 40% discount Benefits are subject to company policy, as updated from time to time. There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers
#J-18808-Ljbffr
