Digital Marketing Analyst

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Full time
Location: Edinburgh
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Job offered by: 80 DAYS Digital
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A vacancy has been created for an experienced Digital Marketing Analyst within our digital and creative agency based in Edinburgh city centre. As a knowledgeable Digital Marketing Analyst you will ideally bring 1 to 3 years of well-rounded Online Advertising, SEO, Analytics, CRO and Social Media experience to the team. You will be a self-starter who has experience in developing, implementing and measuring the success of digital marketing strategies in line with KPI's. Being highly numerate and having a sound analytical approach is a must. Commercial awareness, excellent attention to detail, and the ability to work as part of a team are also essential. In this role, you will join a profitable company specialising in the Hotel & Travel sector that prides itself on offering a high-quality service to clients. The successful candidate will work within the Digital production team. Permanent Role, Based in Edinburgh No Recruitment Agencies Please

Main Responsibilities

Develop and implement digital strategies for a selection of assigned clients Analyse and optimise digital marketing efforts to drive engagement and achieve client objectives against KPI’s Implement, manage and analyse paid media campaigns across search, display & social Manage the organic search engine presence of your assigned clients and provide strategic, actionable recommendations for SEO Provide strategic recommendations and actionable insights through in-depth data analysis Begin leadership responsibilities by managing client accounts and meeting marketing objectives Conduct data analysis, generate reports, and present findings to guide decision-making Key Skills

Growing website traffic, and conversions Online advertising experience across Google Ads, Microsoft Ads and Meta Solid understanding of SEO, Content Marketing, Social Media & CRO Use of Google Analytics and Google Tag Manager A good understanding of business dynamics Strong interpersonal skills Ability to interpret statistics and spreadsheets Knowledge of programmatic advertising & affiliate marketing an advantage A second language would be advantageous About Yourself

Great team player Enthusiasm for new technology and all things digital Self-starter and proactive Problem solving and an “own-your-role” approach comes naturally to you Ability to prioritise tasks Benefits

Competitive salary DOE Bonus - based on performance Flexible (and extra) holidays - generous holiday allowance, including your Birthday off and receive an extra day of holiday for each year of service (up to a maximum of 7 additional days) Flexible working - whether you’re an early bird or a night owl, you can work the hours to suit you. Discounted travel - very special rates with selected clients. Pension scheme - a contributory pension scheme for those who have been with the company for over 3 months. Private Healthcare - for all employees with 1 years' service Childcare vouchers - exchange up to £243 a month for childcare vouchers before tax. Travel loans and cycle to work scheme - interest free season travel ticket loans and discounted bicycle and equipment purchase. City centre located offices - close to transport links, with spectacular views. Social events - Summer/Christmas parties, monthly social events. Pay day treats - on the last Friday of every month, yum! All the drinks - Nespresso, tea, soft drinks and mineral water. Well stocked drinks fridge with beer, wine and G&T's

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