Working at the Cumberland, you become part of something special. We’re a Mutual organisation, committed to improving the lives of our colleagues, customers, and community. Our values are incredibly important to us.
As our Digital Marketing and Website Executive you will work closely with the Marketing and Content Team to maintain and update our website(s), while helping to improve and develop the customer journey.
This will be a fixed term contract for a period of 12 months.
As part of our acquisition team you will support in helping drive mortgage and savings enquiries through our key channels and provide insightful reports to help shape future marketing campaigns.
This is a hybrid working position however the successful applicant will be required to work from our Head Office in Carlisle as required.
The Benefits
Salary – up to £25,774 depending on skills and experience. Holidays - 25 days holiday plus public holidays and the opportunity to buy and sell up to 2 days. Learning and Development opportunities - We want you to grow in your role. We’ll work together to support your personal and professional development. Hybrid Working - the tools and equipment you need to be able to work from home when you need to, depending on your role. Health and Wellbeing - a calendar of events and activities throughout the year, Mental Health & Wellbeing champions, and Cycle to Work scheme. Community Day - We offer our people an extra paid day off every year to help local charities and community organisations.
The Role
Responsibilities
As part of the Campaigns team, you will be responsible for the day-to-day management of our website, supporting the delivery of the marketing strategy with a focus on generating enquiries. In addition to this you will:
Gain and maintain a thorough understanding of the Cumberland’s digital platforms. Work closely with the Marketing Content Team to plan, upload and present content on the website. Work with other departments to coordinate product updates, press releases and other corporate information on the website. Work with key suppliers on the planning of feature upgrades and maintenance of the website(s). Work closely with the campaigns team to support with planning and tracking of campaigns. Tracking and reporting on KPIs from Google Analytics and data from across the organisation. Confident to communicate marketing website activities effectively across the organization, internally and externally. Act as a ‘website advocate’ within the business, liaising with other departments. Understand and be aware of the risk and control environment in your area of the business and adhere to processes and procedures to minimise risks. Ensure all marketing output is compliant.
About You
You’ll have a strong understanding of, and experience in, digital marketing with experience of managing a website, creating and updating content and reports and uploading and publishing content.
Digital/Marketing qualifications are desirable but not essential with the right experience:
Knowledge or experience in working with digital/marketing agencies or other third parties to work together to deliver and report on campaigns. Understanding of end-to-end marketing strategy. Strong knowledge of and experience using Google digital marketing platforms including Google Analytics, and Google Ads. Previous experience within a digital and analytics role within financial or regulated business is preferred.
Key skills, abilities and behaviours we’d like to see include:
Creativity: Creative attitude and ability to come up with new ideas, or improve and build on existing ideas, and bring some flair to the marketing function. Content production: Ability to create content for digital platforms. Digital Marketing: Established knowledge of digital marketing process and procedure. Project management: Strong project management and time management skills to ensure delivery of campaigns and projects. Ability to prioritise. Customer centric: Put the customer and customer journey at the heart of what you do. Quality: Strive to create industry leading content that genuinely benefits customers. Positive attitude: Bring a positive attitude to the motivated and engaged marketing team, fostering new ideas. Self-starter and self-learner: with confidence in collaborating with a variety of teams within the business. Risk Aware: Possesses a deep understanding of the regulatory environment. Ensures CBS is legally compliant and focuses on strict standards to protect the members’ assets and the stability of CBS. Promotes and fosters a culture of transparency in relation to risk both internally and externally. Ensure that this approach to risk is communicated at all levels throughout CBS. Attention to detail: Ability to follow marketing approval process and GDPR. Mutual Ethos: Espouse mutual ethos and have an affinity with, and a commitment to the membership model.
Where you will work
Our aim is to keep the great balance we have achieved with hybrid working. The successful candidate would therefore be willing to work remotely and be able to work from Cumberland House as and when required.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
We’re here to create a banking experience that’s kinder to people and planet.
Unlike banks, we don’t have public or private shareholders which means we can invest 100% of our profits back into our business. As a result, our business is purpose-led, financially strong, socially responsible and always focused on our people, planet and communities. #J-18808-Ljbffr
As our Digital Marketing and Website Executive you will work closely with the Marketing and Content Team to maintain and update our website(s), while helping to improve and develop the customer journey.
This will be a fixed term contract for a period of 12 months.
As part of our acquisition team you will support in helping drive mortgage and savings enquiries through our key channels and provide insightful reports to help shape future marketing campaigns.
This is a hybrid working position however the successful applicant will be required to work from our Head Office in Carlisle as required.
The Benefits
Salary – up to £25,774 depending on skills and experience. Holidays - 25 days holiday plus public holidays and the opportunity to buy and sell up to 2 days. Learning and Development opportunities - We want you to grow in your role. We’ll work together to support your personal and professional development. Hybrid Working - the tools and equipment you need to be able to work from home when you need to, depending on your role. Health and Wellbeing - a calendar of events and activities throughout the year, Mental Health & Wellbeing champions, and Cycle to Work scheme. Community Day - We offer our people an extra paid day off every year to help local charities and community organisations.
The Role
Responsibilities
As part of the Campaigns team, you will be responsible for the day-to-day management of our website, supporting the delivery of the marketing strategy with a focus on generating enquiries. In addition to this you will:
Gain and maintain a thorough understanding of the Cumberland’s digital platforms. Work closely with the Marketing Content Team to plan, upload and present content on the website. Work with other departments to coordinate product updates, press releases and other corporate information on the website. Work with key suppliers on the planning of feature upgrades and maintenance of the website(s). Work closely with the campaigns team to support with planning and tracking of campaigns. Tracking and reporting on KPIs from Google Analytics and data from across the organisation. Confident to communicate marketing website activities effectively across the organization, internally and externally. Act as a ‘website advocate’ within the business, liaising with other departments. Understand and be aware of the risk and control environment in your area of the business and adhere to processes and procedures to minimise risks. Ensure all marketing output is compliant.
About You
You’ll have a strong understanding of, and experience in, digital marketing with experience of managing a website, creating and updating content and reports and uploading and publishing content.
Digital/Marketing qualifications are desirable but not essential with the right experience:
Knowledge or experience in working with digital/marketing agencies or other third parties to work together to deliver and report on campaigns. Understanding of end-to-end marketing strategy. Strong knowledge of and experience using Google digital marketing platforms including Google Analytics, and Google Ads. Previous experience within a digital and analytics role within financial or regulated business is preferred.
Key skills, abilities and behaviours we’d like to see include:
Creativity: Creative attitude and ability to come up with new ideas, or improve and build on existing ideas, and bring some flair to the marketing function. Content production: Ability to create content for digital platforms. Digital Marketing: Established knowledge of digital marketing process and procedure. Project management: Strong project management and time management skills to ensure delivery of campaigns and projects. Ability to prioritise. Customer centric: Put the customer and customer journey at the heart of what you do. Quality: Strive to create industry leading content that genuinely benefits customers. Positive attitude: Bring a positive attitude to the motivated and engaged marketing team, fostering new ideas. Self-starter and self-learner: with confidence in collaborating with a variety of teams within the business. Risk Aware: Possesses a deep understanding of the regulatory environment. Ensures CBS is legally compliant and focuses on strict standards to protect the members’ assets and the stability of CBS. Promotes and fosters a culture of transparency in relation to risk both internally and externally. Ensure that this approach to risk is communicated at all levels throughout CBS. Attention to detail: Ability to follow marketing approval process and GDPR. Mutual Ethos: Espouse mutual ethos and have an affinity with, and a commitment to the membership model.
Where you will work
Our aim is to keep the great balance we have achieved with hybrid working. The successful candidate would therefore be willing to work remotely and be able to work from Cumberland House as and when required.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
We’re here to create a banking experience that’s kinder to people and planet.
Unlike banks, we don’t have public or private shareholders which means we can invest 100% of our profits back into our business. As a result, our business is purpose-led, financially strong, socially responsible and always focused on our people, planet and communities. #J-18808-Ljbffr
