Create and maintain marketing plans in conjunction with senior management to help support and achieve business unit goals of our various brands. Manage and drive marketing campaigns and projects from concept to execution. Manage budgets wisely and effectively to achieve results. Create and maintain presentations, brochures, sales aids, and other materials, both in print and online. Develop and maintain the digital marketing strategy, including websites and emails to complement other activity. Design and execute e-marketing campaigns that align with sales strategies and analyze their results to improve future campaigns. Work with the sales team to help create new and exciting sales initiatives and packages to take to market to promote specific products and services. Communicate new product launches to the market and existing customers to create upsell opportunities. Manage existing CRM while providing engaging content. Ongoing lead generation activity and lead nurturing. Support occasional events, seminars, and exhibitions. Undertake digital PR and outreach campaigns. Required skills and experience:
A business/marketing related degree and/or experience working in a digital marketing role. A willingness to learn and contribute in whatever way is necessary to support the company’s goals. Strong commercial acumen and understanding of marketing principles. Excellent writing skills for sales copy and article writing. Good general IT skills. Beneficial skills include:
Knowledge of WordPress or other content management systems. Design skills or experience using image & graphics software. Experience with various marketing tools such as Google Analytics, Adwords, Facebook Advertising, etc. Experience in digital marketing skills such as SEO, social media, email marketing, public relations, influencer outreach, research, and copywriting. Experience of traveling, living, or working abroad would be a bonus. Please apply with CV and covering letter, stating which position you are applying for: Digital Marketing Assistant or Senior Digital Marketing Assistant.
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