Digital Marketing Executive

Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business. We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge, and it is our team of behind-the-scenes heroes that bring every intricate detail to life. As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we're driven by the pursuit of excellence in everything we do. From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a global lifestyle brand, wrapped around the world-class horse racing we stage. At Ascot, we believe in preserving the beauty of our surroundings and minimizing our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us. What we are looking for We are currently seeking a Digital Marketing Executive to join our creative and vibrant Marketing Campaigns team, based in our offices at the racecourse in Ascot, Berkshire. As the Digital Marketing Executive, you will support all commercial areas of the business from racedays to hospitality, memberships to partnerships. You will be responsible for building and sending e-mail communications across key commercial areas, supporting the delivery of digital marketing campaigns, managing website updates, and providing creative and strategic input to improve our customer journeys. You will be analytical, creative, and have a high attention to detail, with a passion for creating compelling digital communications and a strong interest in consumer marketing. This is a fantastic opportunity for an enthusiastic, collaborative marketer to elevate their experience and join a passionate and supportive team at an exciting time of growth. What you’ll be doing Building regular email and SMS communications, sourcing necessary content from across the Marketing team and configuring the assets in our email marketing software (currently DotDigital). Managing content across our website and app, sourcing copy and imagery and uploading through our CMS system, ensuring all pages are accurate, compelling, and up to date. Working closely with the Digital Marketing Manager to plan and implement a robust organic search (SEO) strategy across our key digital platforms. Supporting the advancement of Ascot’s data plans, including contributing to Ascot’s audience growth strategy and taking an active role in analysis and segmentation of Ascot’s owned audiences. Supporting the Digital Marketing Manager on the execution and optimization of digital advertising campaigns across paid social, paid search, and display channels. Supporting analytics and reporting, creating high-quality insights to share with the marketing team and business stakeholders. Acting as a brand guardian at all times, ensuring that our digital channels reflect both our aesthetic and narrative standards. Skills and experience you can bring Experience in using both email marketing platforms and website CMS preferred. Experience in using a customer data platform advantageous. An interest and understanding of digital marketing platforms and technologies essential. Understanding and enthusiasm for the principles of marketing communications and brand management essential. Ability to use data and customer insights to advise digital activity. An analytical mindset and high level of attention to detail and organizational skills. Confidence in interpersonal communications and stakeholder management. A proactive approach to working in a busy, collaborative team. Working knowledge of and an interest in horse racing or sport is desirable but not essential. What you can expect from us A best-in-class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development. Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access. Opportunity to make an impact in our Volunteer week with a day out of the office to support local community and charity partners. End of year offices closed (extra 2 days annual leave added to your entitlement). Clothing and hat hire. Complimentary race day entry for friends and family. Exclusive discounts in local shops and cafes. Exclusive discounts from selected partner brands and suppliers. And let’s not forget, invitations to our monthly social nights as well as annual parties and afternoon teas to celebrate our most special occasions throughout the year. What sets us apart from the rest We take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award-winning ‘Racing To Zero’ sustainability actions, or our forward-thinking employee benefits including flexible working and menopause policies, as well as health and EAP support access. We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities. Our Diversity and Inclusion Vision We are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy. As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company. How to apply Applications will close on 3 January 2025. We reserve the right to close this vacancy early should a suitable candidate be identified. For assistance with your application or should you require an alternative application format, please contact hr@ascot.com.

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