Scott Country International Ltd, is a family run company which first opened its doors in early 2001. In the very early days, it offered a wide range of clothing and field sports accessories spread over three floors of a traditional high street shop in Castle Douglas. The business moved fully online in 2009.
With a product portfolio that has evolved over time to focus on night vision, thermal imaging technology and associated products. Scott Country International is now the most recognised specialist retailer of these products in the UK.
In 2024, we launched our sister business, WildlifeCam Limited – to cater to wildlife enthusiasts and ecology businesses. With a focus on ensuring you ‘never miss a moment in nature’ we have continued to develop our expertise with the very best technology available to support our customers – whether it’s to spot a hedgehog in a garden or to carefully monitor a badger set in the open countryside.
Role Overview
Hybrid Role - 3 days in office in Dumfries This role requires a skilled and results-driven digital marketing executive to coordinate our various digital mediums, creating engaging content and assist SCI/WLF in increasing brand awareness and generating high-quality leads across paid and organic channels. The digital marketing executive will be tasked with driving leads, analysing user experience data, initiating digital projects, reporting on planned and current strategies and ensuring that projects are executed within budget. The role will play a pivotal part in growing our business, customer base, and improving user experience. Ideal candidates for this position should be innovative, results driven and web savvy. Ultimately, the outstanding Digital Marketing Executive should have a firm grasp of the various digital touchpoints, steer our organisation's digital narrative, and drive highly effective digital campaigns. Key Duties and Responsibilities
Develop and implement the overall digital marketing strategy for all of our brands. Evaluate and implement improvements in our digital strategy to drive ROI improvements. Manage external paid media agencies to ensure commercial targets are achieved (where required). Research the latest digital tools and interactive trends along with best practices. Research products, services and current strategies to identify new opportunities. Keep up-to-date with our audience’s preferences and proactively suggest new campaigns. Manage and oversee all digital marketing channels. Measure ROI and achieve KPI targets. Prepare and manage digital marketing budgets. Prepare and manage reporting based on ROI. Develop new strategies and tactics to improve social marketing activities to ensure activity is focused on lead generation. Work with external agencies to produce an SEO-driven content programme which drives enquiries. Map out how digital assets will be optimised for business results. Monitor competition and provide suggestions for improvements. Analyse customer and user data. Analyse and report on digital marketing activities. Campaign Monitor and Website
Develop an effective, results-driven CRM programme to ensure regular communication and drive conversion. Delivering integrated and measurable execution for our campaigns using Campaign Monitor. Providing regular reporting and campaign optimisation. Design, create and take ownership of the content strategy, working with wider team to focus on written, graphical and video content for campaigns, blogs and the wider website. Support in creating engaging content to promote the brand and increase engagement/leads via LinkedIn, YouTube, Facebook & Google Ads. Develop effective landing pages, consistently developing to drive performance. Competencies:
3 – 5 years experience and success within a similar Digital Marketing role, managing the strategy and execution for multiple brands at the same time. Experience using multiple CMS platforms: Campaign Monitor (or similar), Laravel. Experience in paid media – primarily PPC and paid social. A self-starter who can come up with ideas for campaigns. An understanding of SEO optimisation. An understanding of what goes into a successful digital marketing strategy that delivers results. Excellent ability to manage multiple projects and prioritise them. In-depth understanding of main digital marketing platforms and their capabilities. Strong analytical ability and experience to work with a variety of data sources. Strong reporting skills. Ability to communicate effectively with the wider team. Excellent attention to detail and impeccable proof-reading skills. Well organised and self-motivated. Ability to operate effectively under pressure and to tight deadlines. Personable, presentable and articulate. Confident and outgoing personality. Effective project management skills. Team player who is also able to work on their own initiative. Excellent communication, planning, and organisation skills. ‘Can do’ attitude. Occasional travelling will be required and overnight stays will be expected when attending shows and events over a course of days or some distance from home.
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Hybrid Role - 3 days in office in Dumfries This role requires a skilled and results-driven digital marketing executive to coordinate our various digital mediums, creating engaging content and assist SCI/WLF in increasing brand awareness and generating high-quality leads across paid and organic channels. The digital marketing executive will be tasked with driving leads, analysing user experience data, initiating digital projects, reporting on planned and current strategies and ensuring that projects are executed within budget. The role will play a pivotal part in growing our business, customer base, and improving user experience. Ideal candidates for this position should be innovative, results driven and web savvy. Ultimately, the outstanding Digital Marketing Executive should have a firm grasp of the various digital touchpoints, steer our organisation's digital narrative, and drive highly effective digital campaigns. Key Duties and Responsibilities
Develop and implement the overall digital marketing strategy for all of our brands. Evaluate and implement improvements in our digital strategy to drive ROI improvements. Manage external paid media agencies to ensure commercial targets are achieved (where required). Research the latest digital tools and interactive trends along with best practices. Research products, services and current strategies to identify new opportunities. Keep up-to-date with our audience’s preferences and proactively suggest new campaigns. Manage and oversee all digital marketing channels. Measure ROI and achieve KPI targets. Prepare and manage digital marketing budgets. Prepare and manage reporting based on ROI. Develop new strategies and tactics to improve social marketing activities to ensure activity is focused on lead generation. Work with external agencies to produce an SEO-driven content programme which drives enquiries. Map out how digital assets will be optimised for business results. Monitor competition and provide suggestions for improvements. Analyse customer and user data. Analyse and report on digital marketing activities. Campaign Monitor and Website
Develop an effective, results-driven CRM programme to ensure regular communication and drive conversion. Delivering integrated and measurable execution for our campaigns using Campaign Monitor. Providing regular reporting and campaign optimisation. Design, create and take ownership of the content strategy, working with wider team to focus on written, graphical and video content for campaigns, blogs and the wider website. Support in creating engaging content to promote the brand and increase engagement/leads via LinkedIn, YouTube, Facebook & Google Ads. Develop effective landing pages, consistently developing to drive performance. Competencies:
3 – 5 years experience and success within a similar Digital Marketing role, managing the strategy and execution for multiple brands at the same time. Experience using multiple CMS platforms: Campaign Monitor (or similar), Laravel. Experience in paid media – primarily PPC and paid social. A self-starter who can come up with ideas for campaigns. An understanding of SEO optimisation. An understanding of what goes into a successful digital marketing strategy that delivers results. Excellent ability to manage multiple projects and prioritise them. In-depth understanding of main digital marketing platforms and their capabilities. Strong analytical ability and experience to work with a variety of data sources. Strong reporting skills. Ability to communicate effectively with the wider team. Excellent attention to detail and impeccable proof-reading skills. Well organised and self-motivated. Ability to operate effectively under pressure and to tight deadlines. Personable, presentable and articulate. Confident and outgoing personality. Effective project management skills. Team player who is also able to work on their own initiative. Excellent communication, planning, and organisation skills. ‘Can do’ attitude. Occasional travelling will be required and overnight stays will be expected when attending shows and events over a course of days or some distance from home.
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