Digital Marketing Executive
Competitive Salary
Hybrid Working
Leeds
An exciting opportunity has come up with a leading law firm. They are looking for a Digital Marketing Executive to join their marketing department.
Role
As the Digital Marketing Executive, you will play a key role in planning and publishing a stream of digital content and will play a crucial part in creating awareness, driving engagement and generating leads. You will work collaboratively with the marketing team and other departments to align content with business objectives and deliver data-driven solutions and campaigns.
Responsibilities
- Be responsible for the overall structure and content for the websites
- Update and maintain the company website with relevant and engaging content
- Review sections of the website to ensure content is kept up to date
- Implement targeted SEO strategies to improve organic search rankings
- Work with relevant areas of the business to create and run successful PPC campaigns
- Review and report on the performance of the websites, to improve user experience and increase visitor interactions
- Work with web agency to ensure website constantly evolves to respond to visitor data and evolving technology.
- Work with sales departments to plan, create, and execute effective email marketing campaigns
- Ensure mailing lists are maintained and created for targeted campaigns to maximize engagement and conversions.
- Analyse email campaign performance and optimise strategies based on results.
- Explore automation as a means to make our communications more efficient.
- Consider our approach to newsletters and guide our teams on to maximise performance.
- Be involved in generating authentic video and audio content, and sharing effectively and productively.
- Managing our Vimeo and YouTube channels.
- Use Canva to attract interest and engagement in our content.
Requirements
- Confident written and verbal communication skills
- Technically savvy, and proficient in the use of packages such as Canva
- Ability to generate ideas for content and campaigns and utilise tools and systems to support the creation of these
- Strong skills gathering, interpreting and presenting data to tell a story and improve our digital performance and ROI.
- Considerable organisational skills, able to balance a wide range of priorities
- Proactively identify opportunities for improvement and take appropriate action
- Desire to learn and develop
- Knowledge of Wordpress, e-marketing systems e.g. Dot Digital, Sprout Social, Google Ads and other systems e.g. relevant AI tools
If you are interested in the Digital Marketing Executive click ‘apply now’ and a member of our team will be in touch.
