Digital Marketing Leader
Department:
Marketing and Communications Location(s):
Romsey, Gloucester or Woking and Hybrid About Roke: Roke is on a transformative journey, poised for significant growth and global impact. Over the last four years, we've redefined our business, winning significant contracts across Government and Defence, launched innovative products, assembled high-performing teams, and doubled our size. But, this is just the beginning. To fuel our acceleration, we're seeking a Digital Marketing Manager with boundless ambition, passion, drive, and creativity to elevate our brand to new heights. Job Purpose and Key Responsibilities: As the cornerstone of Roke's growth strategy, the Digital Marketing Manager will play a pivotal role in unifying, aligning and implementing our diverse Business Units marketing strategies, under the banner of One Roke. This dynamic individual will lead the charge in developing and executing cross-channel digital marketing strategies and campaigns to enhance visibility of multiple brands and strategically attract our target audience across social media platforms and website. Elevate the visibility of the Roke brand across all digital touchpoints, develop and lead/execute cross-channel marketing strategies that encompass various platforms such as Email, SEO, PPC, Display, Website, Social, CRM, CMS and Video. Establish aligned key performance indicators (KPIs) across all Business Units. Regularly assess the digital performance metrics to ensure optimal results and ROI. Create insightful monthly marketing reports to establish clear visibility around digital marketing results, presenting to key stakeholders and clients. Lead and contribute to the creation of content for blog posts and other marketing collateral. Drive dynamic collaboration across Business Unit campaigns that leverage each unit's strengths. Keep a customer-centric focus, ensuring that marketing strategies resonate with the needs and preferences of the target audience. Lead the development and maintenance of a unified dynamic CRM website using tools like Umbraco, WordPress, Salesforce, IFS and others, optimising CMS for SEO and conversion. Work closely with the Head of Marketing and Communications, Marcoms team leads, Sales teams, and external agencies to deliver brand campaigns. Build and lead a new Business Unit marketing champion process. Education, Qualifications and Skills: Marketing related degree Proven experience in developing and executing successful digital marketing strategies. Proficiency in using marketing tools such as Umbraco, WordPress, Salesforce, IFS, GA4 and SEO analytics. Strong analytical skills with the ability to translate data into actionable insights. Excellent communication and project management skills. Demonstrated ability to manage and optimise online advertising campaigns. Knowledge, Skills and Experience: 5 to 10 years’ experience of hands-on social media and website management at a senior leadership level. Natural problem solver, curious and diligent. Passionate and driven self-starter, comfortable managing multiple projects/priorities. Understanding of all digital marketing channels (Google Ads, SEO, SEM, email, organic and paid social media, content marketing). Experience using graphic and video creation software such as Adobe Photoshop, Illustrator, Canva, After Effects, Blender, etc. Extremely IT literate, with experience using MS Office suite, Google suite and social media technologies. Ability to generate creative and innovative ideas and campaigns. Excellent organisation and interpersonal skills. Experience within Defence, National Security, Law Enforcement, Government, Aerospace and Energy is ideal but not essential. The Benefits and Perks: Hybrid working: A minimum of 40% of your monthly hours working at Roke offices. Flexi-time: Working hours to suit you and your life. Annual bonus: Based on profit share and personal performance. Private medical insurance: Includes cover for existing conditions. Holiday: 25 days plus public holidays and your birthday off. Chemring Share Save: Monthly savings into a 3 or 5-year plan. Security: Due to the nature of this position, we require you to be eligible to achieve SC clearance. As a result, you should be a British Citizen and have resided in the UK for the last 5 years for SC and 10 years for DV. Join us on this transformative journey! Be a driving force in shaping the future of Roke.
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Marketing and Communications Location(s):
Romsey, Gloucester or Woking and Hybrid About Roke: Roke is on a transformative journey, poised for significant growth and global impact. Over the last four years, we've redefined our business, winning significant contracts across Government and Defence, launched innovative products, assembled high-performing teams, and doubled our size. But, this is just the beginning. To fuel our acceleration, we're seeking a Digital Marketing Manager with boundless ambition, passion, drive, and creativity to elevate our brand to new heights. Job Purpose and Key Responsibilities: As the cornerstone of Roke's growth strategy, the Digital Marketing Manager will play a pivotal role in unifying, aligning and implementing our diverse Business Units marketing strategies, under the banner of One Roke. This dynamic individual will lead the charge in developing and executing cross-channel digital marketing strategies and campaigns to enhance visibility of multiple brands and strategically attract our target audience across social media platforms and website. Elevate the visibility of the Roke brand across all digital touchpoints, develop and lead/execute cross-channel marketing strategies that encompass various platforms such as Email, SEO, PPC, Display, Website, Social, CRM, CMS and Video. Establish aligned key performance indicators (KPIs) across all Business Units. Regularly assess the digital performance metrics to ensure optimal results and ROI. Create insightful monthly marketing reports to establish clear visibility around digital marketing results, presenting to key stakeholders and clients. Lead and contribute to the creation of content for blog posts and other marketing collateral. Drive dynamic collaboration across Business Unit campaigns that leverage each unit's strengths. Keep a customer-centric focus, ensuring that marketing strategies resonate with the needs and preferences of the target audience. Lead the development and maintenance of a unified dynamic CRM website using tools like Umbraco, WordPress, Salesforce, IFS and others, optimising CMS for SEO and conversion. Work closely with the Head of Marketing and Communications, Marcoms team leads, Sales teams, and external agencies to deliver brand campaigns. Build and lead a new Business Unit marketing champion process. Education, Qualifications and Skills: Marketing related degree Proven experience in developing and executing successful digital marketing strategies. Proficiency in using marketing tools such as Umbraco, WordPress, Salesforce, IFS, GA4 and SEO analytics. Strong analytical skills with the ability to translate data into actionable insights. Excellent communication and project management skills. Demonstrated ability to manage and optimise online advertising campaigns. Knowledge, Skills and Experience: 5 to 10 years’ experience of hands-on social media and website management at a senior leadership level. Natural problem solver, curious and diligent. Passionate and driven self-starter, comfortable managing multiple projects/priorities. Understanding of all digital marketing channels (Google Ads, SEO, SEM, email, organic and paid social media, content marketing). Experience using graphic and video creation software such as Adobe Photoshop, Illustrator, Canva, After Effects, Blender, etc. Extremely IT literate, with experience using MS Office suite, Google suite and social media technologies. Ability to generate creative and innovative ideas and campaigns. Excellent organisation and interpersonal skills. Experience within Defence, National Security, Law Enforcement, Government, Aerospace and Energy is ideal but not essential. The Benefits and Perks: Hybrid working: A minimum of 40% of your monthly hours working at Roke offices. Flexi-time: Working hours to suit you and your life. Annual bonus: Based on profit share and personal performance. Private medical insurance: Includes cover for existing conditions. Holiday: 25 days plus public holidays and your birthday off. Chemring Share Save: Monthly savings into a 3 or 5-year plan. Security: Due to the nature of this position, we require you to be eligible to achieve SC clearance. As a result, you should be a British Citizen and have resided in the UK for the last 5 years for SC and 10 years for DV. Join us on this transformative journey! Be a driving force in shaping the future of Roke.
#J-18808-Ljbffr
