Digital Marketing Manager

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Full time
Location: London
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Job offered by: Codestone
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About Codestone

For over 25 years, the Codestone Group has consistently pioneered modern ERP, EPM, BI & Analytics, and cloud IT solutions. Today, it is equity backed by FPE Capital and is recognised as the #1 SAP ERP partner in the UK and EMEA North as well as Platinum CCH Tagetik partner and Gold Microsoft partner.

Codestone is also amongst the Top 50 UK Managed Services Providers, offering 700+ and growing customers 24x7x365 technical, solution, cloud hosting and security services.

Why Join Us?

We’ve got big ambitions for you and the future of our organisation. These are embodied in our

Inspire – Transform – Achieve

mantra that drives every conversation we have and every decision we make. We want our team members to fully embrace this mantra and work hard while having fun. We value every member of our team, their diversity, and the contribution that they make. When we say you’re welcome at Codestone, we really mean it.

#lovewhatyoudo

About the role Codestone is looking for an experienced and results-driven Digital Marketing Manager to join our team and play a critical role in shaping our digital marketing strategies. If you are passionate about leveraging digital channels for lead generation and want to make a significant impact on our growth, we want to hear from you!

The Digital Marketing Manager is responsible for developing, implementing, and optimising digital marketing strategies across all Codestone Group platforms with a primary focus on lead generation. Your expertise in developing and optimising digital marketing initiatives across our platforms will be key to our lead generation success.

Working in tandem with the Demand Generation Marketing Manager, you'll harness the power of digital channels to attract high-quality leads, while collaborating with the Customer Engagement Marketing Manager to enhance customer engagement and conversion rates. Your role is pivotal in shaping Codestone's digital footprint, directly impacting our growth and market position. Location:

This is a UK-based position with flexibility for remote working. We have offices in London, Basingstoke, and Poole, where you will occasionally visit to collaborate with sales and marketing teams. If you're based within a commutable distance to our offices, we also welcome you to work in a hybrid way. Your Responsibilities will include: Develop and implement comprehensive digital marketing strategies aligned with overall marketing and business objectives. Collaborate closely with the Demand Generation Marketing Manager and CRM/Customer Marketing Manager to support and enhance campaign effectiveness through digital channels. Measure campaign performance and act upon results to continuously optimise digital campaigns. Manage website performance, focusing on conversion rate optimisation. Implement and manage SEO strategies to drive qualified traffic. Develop and optimise landing pages for lead capture. Collaborate with Marketing team and freelancer/agencies to ensure website content is optimised for both user experience and search engines. Manage PPC campaigns across multiple platforms (Google Ads, LinkedIn, etc.) with a focus on lead generation. Develop and implement paid social media advertising strategies to capture leads. Continuously optimise ad performance to improve lead generation ROI. Competencies Required are: Strong analytical skills with the ability to translate data into actionable insights. Excellent project management and organisational skills. In-depth knowledge of digital marketing best practices and emerging trends. Creativity in developing innovative digital marketing approaches. Strong communication skills and ability to work collaboratively across teams. Adaptability and willingness to learn new technologies and methodologies. Your Experience will include: 7+ years of experience in B2B digital marketing. Proven track record in managing successful digital marketing campaigns for both acquisition and retention. Experience with lead tracking, lead generation, marketing automation platforms and CRM systems. Strong analytical skills and experience with digital marketing analytics tools. Familiarity with website management and WordPress. Experience in managing and optimising marketing technology stacks. Bachelor's degree in Marketing, Digital Media, or related field. About the Benefits 25 days holiday (plus Bank Holidays) (rising by 1 day after 2 years’ service to a maximum of 28 days). Contributory company pension scheme. A volunteering day each year to support your local community. Hybrid working policy. Training, learning & development opportunities (customer specific and general courses). Casual dress code. Cycle to Work Salary Sacrifice Scheme. EV Salary Sacrifice Scheme. Recruitment and customer bonus referral scheme. Annual company charity music festival. Employee wellbeing programme. Life assurance x 3. Healthcare cash plan. Employee Assist Programme. Virtual GP. Extended maternity and paternity leave. Staff perks. And many more! Sounds good?

If you’re interested in starting or continuing your career journey with Codestone, simply apply on this link. At Codestone, we are committed to fostering a diverse and inclusive workplace where all employees are treated with respect and dignity. We believe that diversity enriches our work environment, fosters innovation, and drives better outcomes for our customers and communities. We are dedicated to providing equal opportunities for employment and advancement to all qualified individuals, regardless of race, colour, ethnicity, gender, gender identity or expression, sexual orientation, religion, age, disability, marital status, veteran status, or any other characteristic protected by applicable law. This commitment to equal opportunities and inclusion is integral to our mission and values, and we are dedicated to upholding it in everything we do. If you are a person with disabilities and require reasonable adjustments to be made to make your application or to attend interview, please contact recruitment@codestone.com

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