Digital Marketing Manager - Burgess Hill
Head Office, Burgess Hill, West Sussex, United Kingdom Job Description
Posted Friday 13 December 2024 at 01:00 Digital Marketing Manager Burgess Hill or Wakefield plus Hybrid Working Up to £42,000 per annum DOE We are looking for a creative, driven and experienced Digital Marketing Manager to help us build our digital profile, reach new audiences and raise the profile of brain injury as a cause. Your role will include developing engaging online content for a range of audiences, maintaining our new website, growing our social media channels, and finding new ways to ensure we can make an impact digitally. You will be a key member of the Marketing and Communications team, empowered to share your ideas and bring them to fruition. You will be passionate about digital communications and the impact it can have on raising awareness, making change happen, and improving lives. Brainkind is a charity that aims to improve the lives of people with brain injuries in the UK. Our assessment centres, rehabilitation units, and hospitals use expert neurorehabilitation to support people to regain the skills they have lost. We treat people with a range of brain injuries sustained through trauma, illness, substance abuse, and more. MAIN TASKS AND RESPONSIBILITIES Develop a Digital Marketing Strategy for the organisation to build brand awareness and reach key audiences using owned, earned, and bought channels including email, social media, website, display advertising, and PPC. Website Lead a new phase of website development, reviewing user journeys, creating content, liaising with our web agency, and ensuring the website is clear and accessible. Manage the day-to-day running of the website, including writing content, ensuring content is reviewed regularly, and overseeing functionality. Future-scope for further evolutions of our site; adding additional functionality, integrating with other platforms, and ensuring GDPR compliance. Manage the relationship with our external web agency, ensuring they provide the best possible support. Develop an SEO plan for the website. Social Media Grow our social media activity to develop real conversations around brain injury. Manage our reputation and brand via social media channels. Oversee social media and online content planning processes. Develop processes and policies to ensure we can respond quickly to social media comments. Build a system to effectively plan and schedule social media posts using an agreed and coordinated comms plan. Develop a programme of local engagement to encourage regional teams to develop relationships and fundraising opportunities. Online Content Lead the development of engaging content across online platforms for a variety of audiences. Design assets using Canva and Adobe CC Suite. Support our programme of e-newsletters, ensuring effective communication with key audiences. Work with our internal communications team to maximise opportunities to reach staff through digital communications. Suggest innovative ways the Brainkind brand can be executed across all platforms. Produce compelling video content, including collaboration with staff, people we support, and external stakeholders. Manage our digital photography, ensuring it is fit for purpose across all channels. Reporting Develop a programme of reporting to measure success and improve practice using Google Analytics and other programmes. Other Brief and manage agencies cohesively. Help develop online fundraising campaigns, working closely with our Fundraising team. Collaborate with the Marketing and Communications team on other projects as required. Undertake reasonable travel to fulfil the tasks and responsibilities of the role. Personal Development, Supervision and Training Stay updated on the best creative content and marketing approaches. Participate in regular support and supervision from line management. Continuously develop professional knowledge and expertise through learning and development events. Attend regular team and other meetings, both internal and external. Policies and Procedures Comply with the written policies, procedures, and guidelines for good practice issued by Brainkind. Take personal responsibility for health and safety and report incidents as necessary. Values, Ethics, and Confidentiality All employees are required to work responsibly, upholding dignity and the rights and wellbeing of our Service Users and colleagues. This is achieved by demonstrating Brainkind values and behaviours in all we do. Be aware of Equality, Diversity & Inclusion characteristics and ensure these are considered in all work undertaken. Respect confidentiality regarding employment, staff, and the general public. This job description is intended to be dynamic, subject to agreed alteration and development as the role evolves. About You Relevant ’A’ level or University level education. Knowledge of website content management systems and online databases. Understanding of Search Engine Optimisation tools and techniques. Knowledge of digital and social media channels including YouTube, Facebook, Twitter, and LinkedIn. Proven experience developing and implementing digital strategies. Experience delivering pay-per-click or similar online advertising activity. Experience creating, uploading, and managing HTML web pages and web content. Ability to build positive relationships with internal colleagues and customers. Ability to travel throughout the UK. Benefits Include: A competitive salary of up to £42,000 per annum DOE 38 days annual leave per year Group life assurance Company pension Long service and staff awards Nationwide employee discounts including eating out and shopping Blue Light Card discounts for NHS, emergency services, and armed forces We focus on employee wellbeing and support, ensuring you have the training and learning opportunities needed to achieve your goals. To join our friendly team, click the Apply Now button. **Please note we will be shortlisting and interviewing candidates on a rolling basis until the role is filled, therefore, we recommend applying as soon as possible. ** *All successful candidates are subject to compliance checks including 3 years of checkable references and DBS/PVG checks.* Brainkind is a Disability Confident Employer and is committed to promoting a diverse and inclusive organisation.
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Head Office, Burgess Hill, West Sussex, United Kingdom Job Description
Posted Friday 13 December 2024 at 01:00 Digital Marketing Manager Burgess Hill or Wakefield plus Hybrid Working Up to £42,000 per annum DOE We are looking for a creative, driven and experienced Digital Marketing Manager to help us build our digital profile, reach new audiences and raise the profile of brain injury as a cause. Your role will include developing engaging online content for a range of audiences, maintaining our new website, growing our social media channels, and finding new ways to ensure we can make an impact digitally. You will be a key member of the Marketing and Communications team, empowered to share your ideas and bring them to fruition. You will be passionate about digital communications and the impact it can have on raising awareness, making change happen, and improving lives. Brainkind is a charity that aims to improve the lives of people with brain injuries in the UK. Our assessment centres, rehabilitation units, and hospitals use expert neurorehabilitation to support people to regain the skills they have lost. We treat people with a range of brain injuries sustained through trauma, illness, substance abuse, and more. MAIN TASKS AND RESPONSIBILITIES Develop a Digital Marketing Strategy for the organisation to build brand awareness and reach key audiences using owned, earned, and bought channels including email, social media, website, display advertising, and PPC. Website Lead a new phase of website development, reviewing user journeys, creating content, liaising with our web agency, and ensuring the website is clear and accessible. Manage the day-to-day running of the website, including writing content, ensuring content is reviewed regularly, and overseeing functionality. Future-scope for further evolutions of our site; adding additional functionality, integrating with other platforms, and ensuring GDPR compliance. Manage the relationship with our external web agency, ensuring they provide the best possible support. Develop an SEO plan for the website. Social Media Grow our social media activity to develop real conversations around brain injury. Manage our reputation and brand via social media channels. Oversee social media and online content planning processes. Develop processes and policies to ensure we can respond quickly to social media comments. Build a system to effectively plan and schedule social media posts using an agreed and coordinated comms plan. Develop a programme of local engagement to encourage regional teams to develop relationships and fundraising opportunities. Online Content Lead the development of engaging content across online platforms for a variety of audiences. Design assets using Canva and Adobe CC Suite. Support our programme of e-newsletters, ensuring effective communication with key audiences. Work with our internal communications team to maximise opportunities to reach staff through digital communications. Suggest innovative ways the Brainkind brand can be executed across all platforms. Produce compelling video content, including collaboration with staff, people we support, and external stakeholders. Manage our digital photography, ensuring it is fit for purpose across all channels. Reporting Develop a programme of reporting to measure success and improve practice using Google Analytics and other programmes. Other Brief and manage agencies cohesively. Help develop online fundraising campaigns, working closely with our Fundraising team. Collaborate with the Marketing and Communications team on other projects as required. Undertake reasonable travel to fulfil the tasks and responsibilities of the role. Personal Development, Supervision and Training Stay updated on the best creative content and marketing approaches. Participate in regular support and supervision from line management. Continuously develop professional knowledge and expertise through learning and development events. Attend regular team and other meetings, both internal and external. Policies and Procedures Comply with the written policies, procedures, and guidelines for good practice issued by Brainkind. Take personal responsibility for health and safety and report incidents as necessary. Values, Ethics, and Confidentiality All employees are required to work responsibly, upholding dignity and the rights and wellbeing of our Service Users and colleagues. This is achieved by demonstrating Brainkind values and behaviours in all we do. Be aware of Equality, Diversity & Inclusion characteristics and ensure these are considered in all work undertaken. Respect confidentiality regarding employment, staff, and the general public. This job description is intended to be dynamic, subject to agreed alteration and development as the role evolves. About You Relevant ’A’ level or University level education. Knowledge of website content management systems and online databases. Understanding of Search Engine Optimisation tools and techniques. Knowledge of digital and social media channels including YouTube, Facebook, Twitter, and LinkedIn. Proven experience developing and implementing digital strategies. Experience delivering pay-per-click or similar online advertising activity. Experience creating, uploading, and managing HTML web pages and web content. Ability to build positive relationships with internal colleagues and customers. Ability to travel throughout the UK. Benefits Include: A competitive salary of up to £42,000 per annum DOE 38 days annual leave per year Group life assurance Company pension Long service and staff awards Nationwide employee discounts including eating out and shopping Blue Light Card discounts for NHS, emergency services, and armed forces We focus on employee wellbeing and support, ensuring you have the training and learning opportunities needed to achieve your goals. To join our friendly team, click the Apply Now button. **Please note we will be shortlisting and interviewing candidates on a rolling basis until the role is filled, therefore, we recommend applying as soon as possible. ** *All successful candidates are subject to compliance checks including 3 years of checkable references and DBS/PVG checks.* Brainkind is a Disability Confident Employer and is committed to promoting a diverse and inclusive organisation.
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