Digital Planning Director
About the role:
Are you looking to join a high-performance experienced team, whose ambition is to be the most distinctive and admired data driven, Digital Planning team in the UK?
This is your opportunity to accelerate our clients' digital and data transformation strategy whilst developing our Digital Planning IP within Wavemaker.
This role will suit candidates with deep digital or performance marketing expertise, with a strong track record of quality and innovation in implementational planning or activation. The role is stretching, giving candidates responsibility for the advancement of a client group’s whole Digital marketing output and the fitness of our operating model to deliver this.
In this role, you will:
Support the Digital Planning Lead to audit our clients' digital maturity, through the WM-Operating System and Digital Maturity Framework, delivering a set of indicators and actions that drive growth and ensure our clients are future-fit.
Work with the digital planning lead and Nexus activation teams, supporting the leadership of the overall digital channel investment and ensuring WM commercial considerations are taken into account.
Collaborate with Wavemaker product owners and with Data Partners, to ensure the right capabilities and technology are in place on the account to advance Digital marketing.
Work ‘upstream’ with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible Digital marketing approaches.
Work ‘downstream’ with Platform Leads and Nexus Activation teams to ensure that the Digital channel approaches are activated with rigour and innovation.
Support the digital lead in ensuring that all Digital channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and OneSearch: PPC & SEO).
Support a ‘fluid’ way of working with Platform activation resource within each client hub.
Be accountable to the Digital Planning Lead and Digital Planning Partner for the timely, high-quality delivery of digital marketing on the account.
Support on new business pitches and help bring the strongest Digital solutions to our pitch RFI, RFP and presentations.
Core skills:
Client Partnering and Consulting with Agency knowledge.
Digital Channel Strategic thinking and Planning.
Technical Knowledge of Products and Technical Communication skills.
Commercial Acumen.
Digital Industry Knowledge.
Ideas Creation.
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi, and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation.
We are an equal opportunities employer and support the life choices of our employees.
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
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