Digital PR Specialist – US

The Role Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager. We’ve had huge success in North America and are looking for someone to help continue with our US efforts. You will join a top-performing team of seven and be responsible for all landing media coverage and organic backlinks in the United States. You will have full ownership of the entire process, from ideation to production and outreach. You will be a fundamental part of our continued success in the US and a real MVP in a business that truly prioritises digital PR and links. Your Impact: Create multiple digital PR campaigns per month that are designed to drive organic backlinks to our US assets. Collect and assess data to find “story-worthy” statistics and information. Write current and newsworthy content, campaigns, commentary, and interviews that will interest journalists and the US media. Build lists of contacts and develop relationships with journalists for successful outreach. Report on the outcome of campaigns, considering the number of backlinks achieved and the quality. Use this information to drive the future ideation approach. What You'll Bring: Experience in US Digital PR. A strong content writer who can craft a great story. A creative mindset with the ability to think outside of the box for fresh campaign ideas. A strong communicator who is confident in pitching to journalists, conducting interviews, and more. The Interview Process: 1st: Initial Chat with Talent Partner (30 mins via Zoom). 2nd: Interview with our team, Senior Digital PR Manager and Digital PR Manager (1 hour video via Zoom). 3rd: Take home task - you will be given 3-5 days to complete the task and send it back for us to review. 4th: Final interview with our team, Global Head of Growth and Chief Gaming Officer (1 hour video via Zoom). Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences.

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