Are you an adventurous soul? A champion of good design and beautiful experiences? Are you in search of opportunity, growth, and a better world?
Then maybe you belong with us...
The purpose of the Digital Product Owner role is to lead definition and delivery of Edyn’s digital product vision and roadmap, leveraging data and user insight to improve the user experience and website conversion through the funnel as a key enabler to growing share of direct web revenue.
In this role, you'll be responsible for:
Digital Product Vision, Roadmap and Backlog
Responsible for the conversion performance, CRO and user experience for Edyn websites. Consulting and aggregating requirements and opportunities to improve our digital product offering, features and functionality, user experience and conversion rate optimisation across the Edyn group websites. Owning the digital product vision, roadmap and the product backlog, reviewing and prioritising items in the backlog throughout the delivery cycle in collaboration with the digital technology team and development partner. Identify the business demand and business/user outcomes, ensuring these are documented as Epics and user stories, and be the business lead helping to answer questions as the stories progress through the design/development/test cycle. Managing key stakeholders (both upwards and across the organization) to drive the digital product & CRO strategy, roadmap and agenda. Maintaining knowledge and awareness of new market trends and best practice for digital product development, ecommerce and conversion optimisation. CRO & AB Testing
Creating and managing the AB testing backlog and programme, working with our CRO partner, web development agency and AB testing tool provider (AB Tasty). Identify and prioritise AB tests and hypothesis, working with our CRO and AB testing tool partners to implement tests. Constantly optimising the websites to deliver our defined business outcomes and digital product and CRO strategy through collaboration with our inhouse digital technology team and web development partner. Using analytics, user research and feedback to drive insight, actions and measurable improvements across all websites, identifying gaps or the need for new tools or research. KPIs and Business Benefits
Identifying, creating and tracking appropriate digital product KPIs, including setting and monitoring performance vs targets and monthly reforecasting for CRO and web conversion funnel metrics. Collaborating with digital technology and finance team to create the business case(s) for CRO and digital product developments – taking ownership for defining and realising the business benefits. Constantly assessing value and prioritising stories, epics and themes to ensure work focuses on those with maximum value and aligned with the digital product strategy. Identify improvements to better track website and online booking experience, task completion and effort scores. People Management
Recruit and develop high calibre individuals who are curious and who have the potential to live our values. Inspire, engage and empower teams and individuals to live our values and achieve. Grow resilience and emotional intelligence amongst their team members. Build a sanctuary in which teams feel safe to question, evolve and be human. Provide clarity, direction and set the pace for change, growth and achievement. Proactively drive a strong community spirit across teams – seeking opportunities for team working and cross functional networking. Be objective, fair, ethical and consistent in the leadership and management. Knowledge/ Skills/ Qualifications
Excellent knowledge of A/B & MVT testing, CRO and content personalisation and relevant tool experience (e.g. Google Analytics, A/B Tasty). Knowledge of CMS platforms (e.g. Kentico). Agile digital delivery methodology and processes. Creating business cases for digital product and CRO investment. Creating digital product and CRO KPI framework. Experience
3+ years experience as a digital product owner / business lead in defining, prioritizing and delivering a product backlog working with digital design, development, & testing teams. Experience and deep understanding of the role of a digital product owner within an agile digital development & delivery team. Experience of working using Agile delivery methodology, principles and tools. Diversity, Equity and Inclusion Statement
edyn’s Purpose is to build brands designed around Soulful Hospitality - we create sanctuaries where free thinkers can nourish and enliven their souls. This is only possible if the growth of our company is centred around a deep respect for humanity. Everyone at edyn should feel free and safe to express their ideas, state their opinions and share their lived experiences in an environment of openness, tolerance and curiosity. This principle sits at the heart of our approach to improving diversity and inclusion. We have established goals and supporting commitments which will help us ensure that everyone in edyn feels a sense of belonging, regardless of their background or identity. We are on a DEI journey that we have yet to complete, and we acknowledge our failures or weaknesses as we discover them. Our principle & goals are clear, and we travel together to seek to drive change, evolve ourselves and the edyn community.
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Responsible for the conversion performance, CRO and user experience for Edyn websites. Consulting and aggregating requirements and opportunities to improve our digital product offering, features and functionality, user experience and conversion rate optimisation across the Edyn group websites. Owning the digital product vision, roadmap and the product backlog, reviewing and prioritising items in the backlog throughout the delivery cycle in collaboration with the digital technology team and development partner. Identify the business demand and business/user outcomes, ensuring these are documented as Epics and user stories, and be the business lead helping to answer questions as the stories progress through the design/development/test cycle. Managing key stakeholders (both upwards and across the organization) to drive the digital product & CRO strategy, roadmap and agenda. Maintaining knowledge and awareness of new market trends and best practice for digital product development, ecommerce and conversion optimisation. CRO & AB Testing
Creating and managing the AB testing backlog and programme, working with our CRO partner, web development agency and AB testing tool provider (AB Tasty). Identify and prioritise AB tests and hypothesis, working with our CRO and AB testing tool partners to implement tests. Constantly optimising the websites to deliver our defined business outcomes and digital product and CRO strategy through collaboration with our inhouse digital technology team and web development partner. Using analytics, user research and feedback to drive insight, actions and measurable improvements across all websites, identifying gaps or the need for new tools or research. KPIs and Business Benefits
Identifying, creating and tracking appropriate digital product KPIs, including setting and monitoring performance vs targets and monthly reforecasting for CRO and web conversion funnel metrics. Collaborating with digital technology and finance team to create the business case(s) for CRO and digital product developments – taking ownership for defining and realising the business benefits. Constantly assessing value and prioritising stories, epics and themes to ensure work focuses on those with maximum value and aligned with the digital product strategy. Identify improvements to better track website and online booking experience, task completion and effort scores. People Management
Recruit and develop high calibre individuals who are curious and who have the potential to live our values. Inspire, engage and empower teams and individuals to live our values and achieve. Grow resilience and emotional intelligence amongst their team members. Build a sanctuary in which teams feel safe to question, evolve and be human. Provide clarity, direction and set the pace for change, growth and achievement. Proactively drive a strong community spirit across teams – seeking opportunities for team working and cross functional networking. Be objective, fair, ethical and consistent in the leadership and management. Knowledge/ Skills/ Qualifications
Excellent knowledge of A/B & MVT testing, CRO and content personalisation and relevant tool experience (e.g. Google Analytics, A/B Tasty). Knowledge of CMS platforms (e.g. Kentico). Agile digital delivery methodology and processes. Creating business cases for digital product and CRO investment. Creating digital product and CRO KPI framework. Experience
3+ years experience as a digital product owner / business lead in defining, prioritizing and delivering a product backlog working with digital design, development, & testing teams. Experience and deep understanding of the role of a digital product owner within an agile digital development & delivery team. Experience of working using Agile delivery methodology, principles and tools. Diversity, Equity and Inclusion Statement
edyn’s Purpose is to build brands designed around Soulful Hospitality - we create sanctuaries where free thinkers can nourish and enliven their souls. This is only possible if the growth of our company is centred around a deep respect for humanity. Everyone at edyn should feel free and safe to express their ideas, state their opinions and share their lived experiences in an environment of openness, tolerance and curiosity. This principle sits at the heart of our approach to improving diversity and inclusion. We have established goals and supporting commitments which will help us ensure that everyone in edyn feels a sense of belonging, regardless of their background or identity. We are on a DEI journey that we have yet to complete, and we acknowledge our failures or weaknesses as we discover them. Our principle & goals are clear, and we travel together to seek to drive change, evolve ourselves and the edyn community.
#J-18808-Ljbffr
