Director, Performance
About the Role:
We are seeking a director to join our agency team dedicated to a top technology client.
You will be a leading force in a growing performance team, responsible for driving results and being a conduit between central digital teams, local planning teams and our clients across the globe. This role will give exposure to all digital performance media.
This is a unique opportunity to work with one of the worlds most exciting brands and play a fundamental role in delivering best in class digital execution and strategy. Extensive knowledge of at least one digital channel is key, with the ability to speak to holistic performance regardless of channel or platform a must have.
We work in a fast-paced environment, connecting with some of the industrys best marketing and advertising professionals all around the world. This position reports to the Executive Director, Performance and you will work closely with comms, media, execution, ops and marketing science teams in London and Los Angeles. The role will cover activity in EU, UAE, KSA & TR, while collaborating with US colleagues constantly.
Responsibilities:
- Drive Digital Performance: Work with digital channel teams (search, social, programmatic, ecommerce and direct) to ensure consistent, best in class campaign setup, execution, and optimisation.
- Insight & Optimisation Coordination: Regularly analyse media, onsite and app data to surface campaign specific as well as business insights. Put together optimisation plans and ensure these are implemented. Regularly assess and feedback on in platform optimisations within each channel.
- Client Leadership: Act as the main client point of contact for multichannel digital performance campaigns. Keep on top of all client updates and communication, and always be ready to find solutions to business challenges.
- Local & Global Reporting: Deliver in flight, QBR and PCA performance reports that provide actionable and digestible insights for our local clients. Lead on specific global reports.
- Team Leadership: Run the day to day for this line of business with the help of a team of managers and execs. Be "in the weeds" when required and manage workloads across multiple priorities and markets.
- Ad Operations, Technical & Creative Co-ordination: Ensure technical teams (e.g. Adops, Marketing Science etc.) have all required information to run always on campaigns. This includes coordination of creative changes, DCO setup and correct tracking. Work with the on-site creative agency throughout the campaign process.
- Digital Innovation: Feed into digital roadmaps, build optimisation frameworks and develop innovative targeting options in conjunction with channel teams. Think outside the box to achieve excellent results in a sometimes challenging and restrictive platform setup.
About You:
- History of driving success in performance heavy campaigns in one or more channels, with a broad understanding of all channels.
- Highly skilled at analysing data and surfacing actionable insights.
- Knowledge of all digital media KPIs and a basic knowledge of how to achieve them.
- Regularly presents to and communicates with digital friendly clients. Can think on their feet.
- Ability to turn complex technical problems and detailed campaign analysis into succinct client comms.
- Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.
- Confident managing team workloads and educating other members of a team, including direct reports and wider agency colleagues.
- As comfortable getting into the nitty gritty of a campaign and data set, as you are managing someone doing so. Always on hand to QA and take accountability for decisions of a team member.
- Up to date knowledge of the ad tech landscape.
- Comfortable in an agency environment.
About OMD EMEA
At OMD EMEA you will experience a place of work unparalleled with any other; to do the best work in your career. With half of our employees originating from outside the UK, you will join a truly connected culture which celebrates difference and embraces diversity. This is a huge organisation, albeit one with a small agency feel. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a plethora of career opportunities and training. Undeniably, this is an agency with a grounded sense of belonging and community, one which is social and emotionally-aware. Everything you achieve and learn at OMD EMEA will be exciting and rich in value - everyday will be a new challenge that needs solving!
