Director, Product Marketing B2B I Viator
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier.
What we do: Viator's B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator's suppliers, affiliates, and partners. What you'll do: We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a "player coach" who is a stronger writer and presenter, possesses a deep understanding of B2B marketing strategies, along with a robust background in product marketing management (PMM). With a proven track record in team development and measurable success, this leader will drive our product marketing efforts through a period of significant investment and growth. Key Responsibilities: Strategic Leadership: Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence. Define and implement product marketing plans that align with business objectives and drive growth. Establish and execute the company's long-term B2B investment and growth plans. Market Analysis and Positioning: Conduct thorough user and market research to understand customer needs that inform product strategy, segmentation, and go-to-market strategies. Develop clear product positioning and messaging that differentiates our offerings in the market. Product Launch and Go-to-Market Strategy: Oversee successful product launches, ensuring strategies are executed efficiently and effectively. Collaborate with cross-functional teams, including sales, product management, and customer success, to ensure alignment and optimal market entry. Performance Measurement and Optimization: Establish metrics for product marketing success and measure outcomes against goals. Use data-driven insights to optimize marketing strategies and achieve measurable improvements in performance. Team Development: Mentor and coach team members, fostering career growth and skill development. Build a culture that encourages creativity, accountability, and continuous improvement. Hands-On Execution: Be willing to "roll up your sleeves" and contribute directly to projects when necessary, demonstrating a scrappy, can-do attitude. Stakeholder Collaboration: Collaborate closely with Product Management to ensure productive team relationships in PMM:PM pairs, leading by example. Work with other key stakeholders to ensure alignment and communication of marketing initiatives and results. Serve as a thought leader and advocate for product marketing and B2B partners within the organization. Qualifications: 8+ years of experience in product marketing management, with a proven track record in core B2B marketing skill sets such as writing, business case building, and campaign development. 5+ years of leadership experience, successfully managing and developing large, high-performing product marketing teams. Demonstrated ability to measure and optimize marketing outcomes, using data to drive decisions. Strong leadership skills with the ability to motivate and inspire teams. Exceptional strategic thinking, with a hands-on approach and willingness to dive into details. Excellent communication, interpersonal, and collaboration skills. Bachelor's degree in marketing, business, or a related field; MBA preferred. Perks of Working at Viator
Competitive compensation packages, including base salary, annual bonus, and equity. Flexibility to suit your lifestyle with a remote-friendly approach to collaboration. Flexible schedule to promote work-life balance. Donation matching for qualifying charitable donations. Tuition assistance for qualified programs. Lifestyle benefit to spend on travel, wellness, or other personal interests. Travel perks including discounts. Employee assistance program for life challenges. Health benefits with great coverage and competitive premiums. Our Values
We aspire to lead. We're relentlessly curious. We're better together. We serve our customers, always. We strive for better, not perfect. Our workplace is for everyone. If you need a reasonable accommodation or support during the application or recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request.
#Viator #LI-Remote #LI-GM1
#J-18808-Ljbffr
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier.
What we do: Viator's B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator's suppliers, affiliates, and partners. What you'll do: We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a "player coach" who is a stronger writer and presenter, possesses a deep understanding of B2B marketing strategies, along with a robust background in product marketing management (PMM). With a proven track record in team development and measurable success, this leader will drive our product marketing efforts through a period of significant investment and growth. Key Responsibilities: Strategic Leadership: Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence. Define and implement product marketing plans that align with business objectives and drive growth. Establish and execute the company's long-term B2B investment and growth plans. Market Analysis and Positioning: Conduct thorough user and market research to understand customer needs that inform product strategy, segmentation, and go-to-market strategies. Develop clear product positioning and messaging that differentiates our offerings in the market. Product Launch and Go-to-Market Strategy: Oversee successful product launches, ensuring strategies are executed efficiently and effectively. Collaborate with cross-functional teams, including sales, product management, and customer success, to ensure alignment and optimal market entry. Performance Measurement and Optimization: Establish metrics for product marketing success and measure outcomes against goals. Use data-driven insights to optimize marketing strategies and achieve measurable improvements in performance. Team Development: Mentor and coach team members, fostering career growth and skill development. Build a culture that encourages creativity, accountability, and continuous improvement. Hands-On Execution: Be willing to "roll up your sleeves" and contribute directly to projects when necessary, demonstrating a scrappy, can-do attitude. Stakeholder Collaboration: Collaborate closely with Product Management to ensure productive team relationships in PMM:PM pairs, leading by example. Work with other key stakeholders to ensure alignment and communication of marketing initiatives and results. Serve as a thought leader and advocate for product marketing and B2B partners within the organization. Qualifications: 8+ years of experience in product marketing management, with a proven track record in core B2B marketing skill sets such as writing, business case building, and campaign development. 5+ years of leadership experience, successfully managing and developing large, high-performing product marketing teams. Demonstrated ability to measure and optimize marketing outcomes, using data to drive decisions. Strong leadership skills with the ability to motivate and inspire teams. Exceptional strategic thinking, with a hands-on approach and willingness to dive into details. Excellent communication, interpersonal, and collaboration skills. Bachelor's degree in marketing, business, or a related field; MBA preferred. Perks of Working at Viator
Competitive compensation packages, including base salary, annual bonus, and equity. Flexibility to suit your lifestyle with a remote-friendly approach to collaboration. Flexible schedule to promote work-life balance. Donation matching for qualifying charitable donations. Tuition assistance for qualified programs. Lifestyle benefit to spend on travel, wellness, or other personal interests. Travel perks including discounts. Employee assistance program for life challenges. Health benefits with great coverage and competitive premiums. Our Values
We aspire to lead. We're relentlessly curious. We're better together. We serve our customers, always. We strive for better, not perfect. Our workplace is for everyone. If you need a reasonable accommodation or support during the application or recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request.
#Viator #LI-Remote #LI-GM1
#J-18808-Ljbffr
