Director, Product Marketing B2B (Viator)
Remote, UK Director, Product Marketing B2B I Viator About Viator Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. What we do: Viator’s B2B team is an exciting, fast-growing business unit that drives revenue growth, diversification, and innovation for Viator’s suppliers, affiliates, and partners. What you'll do: We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a “player coach” who is a stronger writer and presenter, possesses a deep understanding of B2B marketing strategies, along with a robust background in product marketing management (PMM). Key Responsibilities: Strategic Leadership:
Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence. Market Analysis and Positioning:
Conduct thorough user and market research to understand customer needs that inform product strategy, segmentation, and go-to-market strategies. Product Launch and Go-to-Market Strategy:
Oversee successful product launches, ensuring strategies are executed efficiently and effectively. Performance Measurement and Optimization:
Establish metrics for product marketing success and measure outcomes against goals. Team Development:
Mentor and coach team members, fostering career growth and skill development. Hands-On Execution:
Be willing to contribute directly to projects when necessary. Stakeholder Collaboration:
Work closely with key stakeholders to ensure alignment and communication of marketing initiatives and results. Qualifications: 8+ years of experience in product marketing management, with a proven track record in core B2B marketing skills. 5+ years of leadership experience, successfully managing and developing product marketing teams. Demonstrated ability to measure and optimize marketing outcomes using data. Strong leadership skills with the ability to motivate and inspire teams. Exceptional strategic thinking, with a hands-on approach. Excellent communication, interpersonal, and collaboration skills. Bachelor’s degree in marketing, business, or a related field; MBA preferred. Perks of Working at Viator Competitive compensation packages, including base salary, annual bonus, and equity. Flexible schedule with a remote-friendly approach. Donation matching and tuition assistance. Lifestyle benefit for personal use. Travel perks and health benefits. If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter.
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Remote, UK Director, Product Marketing B2B I Viator About Viator Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. What we do: Viator’s B2B team is an exciting, fast-growing business unit that drives revenue growth, diversification, and innovation for Viator’s suppliers, affiliates, and partners. What you'll do: We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a “player coach” who is a stronger writer and presenter, possesses a deep understanding of B2B marketing strategies, along with a robust background in product marketing management (PMM). Key Responsibilities: Strategic Leadership:
Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence. Market Analysis and Positioning:
Conduct thorough user and market research to understand customer needs that inform product strategy, segmentation, and go-to-market strategies. Product Launch and Go-to-Market Strategy:
Oversee successful product launches, ensuring strategies are executed efficiently and effectively. Performance Measurement and Optimization:
Establish metrics for product marketing success and measure outcomes against goals. Team Development:
Mentor and coach team members, fostering career growth and skill development. Hands-On Execution:
Be willing to contribute directly to projects when necessary. Stakeholder Collaboration:
Work closely with key stakeholders to ensure alignment and communication of marketing initiatives and results. Qualifications: 8+ years of experience in product marketing management, with a proven track record in core B2B marketing skills. 5+ years of leadership experience, successfully managing and developing product marketing teams. Demonstrated ability to measure and optimize marketing outcomes using data. Strong leadership skills with the ability to motivate and inspire teams. Exceptional strategic thinking, with a hands-on approach. Excellent communication, interpersonal, and collaboration skills. Bachelor’s degree in marketing, business, or a related field; MBA preferred. Perks of Working at Viator Competitive compensation packages, including base salary, annual bonus, and equity. Flexible schedule with a remote-friendly approach. Donation matching and tuition assistance. Lifestyle benefit for personal use. Travel perks and health benefits. If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter.
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