Divisional Sales and Marketing Manager

Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 60+ care homes across the Central Division’s portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including: Generous salary of £60,000 per annum Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunities Required experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licence Responsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester’s ambitious new build programme to ensure occupancy growth in 3 newly opened homes Oversee social media activity for more than 60 care homes Demonstrate a clear focus on quality and customer experience As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

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