Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 60+ care homes across the Central Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.
This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including:
Generous salary of 60,000 per annum
Competitive car allowance
Access to a range of retail and leisure vouchers
Free learning and development opportunities
Required experience/qualifications:
A background in sales, marketing, and/or communications
Previous experience managing a high-performing sales team
Confident in using various reporting processes
Experience analysing market and financial data, and presenting conclusions
Full UK driving licence
Responsibilities:
Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
Strategic input into enquiry generation across the division
Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
Maintain a good awareness of the market opportunities across the division
Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
Oversee social media activity for more than 60 care homes
Demonstrate a clear focus on quality and customer experience
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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Industry:
Health Care Services & Hospitals
Employees:
10000
Founded:
1992
Address:
3rd Floor, The Aspect 12 Finsbury Square London, EC2A 1AS
Founded in 1992, Barchester started with just one care home.
Today, we’re proud to have over 240 care homes and six independent hospitals across England, Scotland and Wales that continually meet and exceed all relevant regulatory compliance standards.
We deliver exceptional levels of care to over 11,000 residents and patients and we employ over 17,000 dedicated people across the entire organisation. We have continued to remain at the forefront of the UK’s private healthcare sector by providing award-winning care and investing in our employees through training, continuous development and sector-leading rewards packages.
We are also proud to be an Above National Living Wage Employer. With an extensive new build growth plan in place, we’re on track to opening 10 new care homes each year, for the next five years. But we can’t continue to thrive without the right people. We promote equal opportunities to our prospective and existing employees and display the Disability Confident logo with pride. We are also the only healthcare provider to be accredited as one of the best companies to work for in the UK by the Best Companies b-Heard Survey. With an array of awards and achievements under our belt, we know that we wouldn’t be where we are today without our people.
Our residents, patients and their loved ones rely on us to deliver outstanding person-centred care and support, 24 hours a day, 365 days a year. In fact, every single role across our homes, hospitals and support functions is pivotal in shaping the future of our organisation.
