DulcoLax Brand Manager - Sanofi - Reading - Hybrid
DulcoLax is the world’s leading laxatives brand and a trusted name in digestive health. We are committed to empowering consumers to feel their best by providing reliable solutions to support digestive wellness. This is a unique opportunity to join a high-performing, market-leading team and drive the success of a brand that is both beloved by consumers and respected by healthcare professionals.
Role Overview:
We are seeking a dynamic and strategic Brand Manager to lead DulcoLax in the UK market. In this role, you will oversee the end-to-end management of the DulcoLax brand locally, driving performance, market share growth, and brand equity. Based in Reading-UK, this position will report to the Zone Brand Lead in a Global structure. You will work closely with cross-functional teams to ensure DulcoLax continues to outpace the market and maintain its leadership position.
Key Responsibilities:
Strategic Leadership:
Develop and execute the UK brand strategy, ensuring alignment with global priorities while addressing local market dynamics. Commercial Performance:
Own the brand P&L, driving sales and profitability targets through effective marketing strategies and innovation initiatives. Consumer Insight:
Leverage market research and consumer insights to shape marketing plans, ensuring relevance and resonance with target audiences. Campaign Management:
Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build brand awareness and love. Product Portfolio:
Oversee the product portfolio, including launches, line extensions, and SKU rationalization, ensuring optimal market fit and growth potential. Stakeholder Collaboration:
Partner with cross-functional teams, including sales, medical, regulatory, and supply chain, to deliver seamless execution of brand plans. Agency Management:
Lead external agencies in the development of creative assets and media plans, ensuring high-quality output and ROI. Compliance & Governance:
Ensure all marketing activities adhere to relevant legal, regulatory, and ethical standards in the UK healthcare sector. Qualifications & Skills: Proven experience in brand management, preferably within OTC, FMCG, or healthcare sectors. Demonstrated ability to craft and execute consumer-centric marketing strategies. Excellent communication and interpersonal skills, with a track record of collaborating across diverse teams. Creative thinker with a results-driven mindset and a passion for building brand love. Knowledge of the UK healthcare market is a strong advantage. Commercial awareness with experience managing P&L responsibilities. Bachelor’s degree in Marketing, Business, or a related field. Why Join Us? Lead the UK’s #1 laxative brand with a legacy of trust and innovation. Work in a collaborative and purpose-driven environment that values creativity, accountability, and excellence. Shape the future of digestive wellness with a company committed to improving lives globally.
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Develop and execute the UK brand strategy, ensuring alignment with global priorities while addressing local market dynamics. Commercial Performance:
Own the brand P&L, driving sales and profitability targets through effective marketing strategies and innovation initiatives. Consumer Insight:
Leverage market research and consumer insights to shape marketing plans, ensuring relevance and resonance with target audiences. Campaign Management:
Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build brand awareness and love. Product Portfolio:
Oversee the product portfolio, including launches, line extensions, and SKU rationalization, ensuring optimal market fit and growth potential. Stakeholder Collaboration:
Partner with cross-functional teams, including sales, medical, regulatory, and supply chain, to deliver seamless execution of brand plans. Agency Management:
Lead external agencies in the development of creative assets and media plans, ensuring high-quality output and ROI. Compliance & Governance:
Ensure all marketing activities adhere to relevant legal, regulatory, and ethical standards in the UK healthcare sector. Qualifications & Skills: Proven experience in brand management, preferably within OTC, FMCG, or healthcare sectors. Demonstrated ability to craft and execute consumer-centric marketing strategies. Excellent communication and interpersonal skills, with a track record of collaborating across diverse teams. Creative thinker with a results-driven mindset and a passion for building brand love. Knowledge of the UK healthcare market is a strong advantage. Commercial awareness with experience managing P&L responsibilities. Bachelor’s degree in Marketing, Business, or a related field. Why Join Us? Lead the UK’s #1 laxative brand with a legacy of trust and innovation. Work in a collaborative and purpose-driven environment that values creativity, accountability, and excellence. Shape the future of digestive wellness with a company committed to improving lives globally.
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