E Commerce & CRO Lead – 12 Month FTC

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Full time
Location: Ashford
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Job offered by: Saga Group
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Salary £37,000- £45,000 (Dependent on experience) 12-month Fixed Term Contract FT- 35 hours per week Hybrid - London/Ashford-Travel to the Ashford/London Office at least once per month Here at Saga, we are looking for an E Commerce & CRO Lead on a 12 month fixed term contract. This will be a hands-on delivery role, leading the management of Saga’s online Quote & Buy journeys and customer account area. You will take responsibility for the day-to-day operation of our core systems ensuring all development, issues and change are appropriately managed and act as a lead representative for Digital Marketing to drive real customer experience and business benefit for our insurance business. This will be a varied role that will work cross functionally and help set the strategy for the team on the customer journey. You’ll utilise our Adobe Analytics and Target tools together with our session replay tool Medallia and other data sources to help understand our insurance customers' experience online, highlighting key customer experience issues and opportunities to be addressed by implementing an optimisation & personalisation roadmap of activities, working together with the wider marketing, IT, product and project teams. Role Responsibility

Be the Subject Matter Expert for Saga’s online quote and buy digital journeys and online self-service account area – leading on the scoping and delivery of optimisation activities and support the eCommerce & CRO Manager with wider BAU change stack. Use your knowledge and experience of Conversion Rate Optimisation to challenge/propose ways that the online customer journey can be improved and optimised, whilst always championing the optimal user experience. Manage the delivery of these improvements from planning, briefing, development, QA and analysis in collaboration with IT teams in a scrum team format. Support the planning, delivery and forecasting of the CRO programme ensuring that deadlines are met and consider all elements of project delivery to mitigate risks/changes throughout the process. Manage relationships and communicate with stakeholders across various levels (exec to director) as well as working with external partners, agencies and consultants. Actively report on the performance of the online quote and buy digital journeys and online self-service account area into the wider marketing team and collaborate on opportunities to improve core KPIs. Provide advice and input into other areas of marketing, campaigns and projects recommending UX/UI/digital experience best practices. The Ideal Candidate

Experience with Analytics & A/B testing tools. Adobe Experience cloud experience desirable but demonstrating experience with other digital experience analysis tools. Project/Product management experience. Excellent communication & interpersonal skills. Proactive mindset with analytical and strategic thinking. Knowledge of latest digital trends and competitor analysis. Ability to create a strategic test and learn plan. Collate and communicate results of AB testing (MDE, statistical significance). Experience running/inputting into a CRO strategic programme. Experience using analytics tools e.g. Google analytics. Working with CRO tools e.g. Adobe Target/Tealium. Have a working knowledge of HTML/CSS and JS/jQuery. Package Description

Every day our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues. We offer total flexibility over where you work; you choose a place that you feel most comfortable and productive, either from home or in one of our hubs in London, Ashford or Sandwich. BENEFITS AVAILABLE TO ALL COLLEAGUES: Our working week is 35 hours per week, these can be worked flexibly to suit your working style. 25 days holiday + bank holidays. Option to purchase additional leave up to 5 extra days. Pension scheme matched up to 10%. Colleague discounts including family discounts on cruises and holidays. Range of reductions and offers from leading retailers, travel groups and entertainment companies. Enhanced maternity and paternity leave. Grandparents leave. Company performance related annual bonus - Up to 5%. Income protection. Access to Saga Academy, our bespoke learning platform. About the Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine. At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better. We’re passionate about diversity, equity, and inclusion. Championing diversity is important to us, and diverse teams really are the best ones. We’re dedicated to creating a culture where every colleague feels like they belong. So that at Saga, more than anywhere else, you can be your best, be yourself and make a difference. Fair consideration is given to all applicants, including those with disabilities and those who are over the age of 50. As champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page. Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner. Job Reference saga/TP/40191/3131 Contract Type Full Time Closing Date 11 February, 2025 Job Category Marketing Business Unit Insurance Location Hybrid - London/Ashford, United Kingdom

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