Marketing & E-commerce Manager - Brighton (Hybrid) - Up to £50k
Pivotal are proud to be working with an established, mission-driven and profitable fashion brand based in Brighton who are seeking its first-ever e-commerce manager due to growth.
Reporting to senior leadership, this role will lead on marketing communications and e-commerce strategies. This position combines innovation, strategic insight, and practical execution to ensure their online presence aligns with their brand values and supports their ambitious growth objectives.
You will act as a connector between the product and creative teams, oversee significant digital marketing initiatives, and manage our Shopify-powered e-commerce platform.
Key Responsibilities
Develop and implement product launches and seasonal campaigns alongside cross-functional teams. Take ownership of the email marketing strategy and maintain a detailed communications calendar. Partner with creative teams to ensure cohesive branding and storytelling across all customer touchpoints. Collaborate with external paid media agencies to run effective ad campaigns and explore untapped sales opportunities (e.g., emerging platforms). Oversee Shopify store merchandising, including curating collections, updating prices, and managing promotions. Handle website content updates (CMS), including seasonal designs and compliance-related changes. Evaluate website performance using tools like Google Analytics, Hotjar, and customer feedback, contributing commercial insights to the wider team. Enhance on-page SEO by refining product descriptions, internal links, image metadata, and addressing technical SEO recommendations. Address underperforming categories or items, driving ongoing improvements. Design pricing strategies, manage promotional calendars, and oversee the execution of marketing campaigns. Key Skills & Experience
Demonstrated experience in e-commerce and digital marketing, particularly with Shopify and Klaviyo. Outstanding marketing communications and copywriting abilities, coupled with a talent for crafting compelling stories. Proficiency with analytics tools, including Google Analytics and Hotjar. In-depth understanding of SEO principles and website optimisation techniques. Proven track record of managing external agencies and leading paid media campaigns. Strong ability to interpret market trends and turn insights into impactful strategies. Experience working within a mission-driven brand and hands-on experience with social commerce is advantageous. To be considered for this role please apply on LinkedIn or send your CV to calum@pivotallondon.co.uk Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Sales Industries
Retail Apparel and Fashion
#J-18808-Ljbffr
Develop and implement product launches and seasonal campaigns alongside cross-functional teams. Take ownership of the email marketing strategy and maintain a detailed communications calendar. Partner with creative teams to ensure cohesive branding and storytelling across all customer touchpoints. Collaborate with external paid media agencies to run effective ad campaigns and explore untapped sales opportunities (e.g., emerging platforms). Oversee Shopify store merchandising, including curating collections, updating prices, and managing promotions. Handle website content updates (CMS), including seasonal designs and compliance-related changes. Evaluate website performance using tools like Google Analytics, Hotjar, and customer feedback, contributing commercial insights to the wider team. Enhance on-page SEO by refining product descriptions, internal links, image metadata, and addressing technical SEO recommendations. Address underperforming categories or items, driving ongoing improvements. Design pricing strategies, manage promotional calendars, and oversee the execution of marketing campaigns. Key Skills & Experience
Demonstrated experience in e-commerce and digital marketing, particularly with Shopify and Klaviyo. Outstanding marketing communications and copywriting abilities, coupled with a talent for crafting compelling stories. Proficiency with analytics tools, including Google Analytics and Hotjar. In-depth understanding of SEO principles and website optimisation techniques. Proven track record of managing external agencies and leading paid media campaigns. Strong ability to interpret market trends and turn insights into impactful strategies. Experience working within a mission-driven brand and hands-on experience with social commerce is advantageous. To be considered for this role please apply on LinkedIn or send your CV to calum@pivotallondon.co.uk Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Sales Industries
Retail Apparel and Fashion
#J-18808-Ljbffr
