PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Ecommerce and Marketplace Digital Content Specialist to be based in our Salford Quays offices in Manchester.
Portwest is one of the fastest growing workwear companies in the world currently employing over 5,700 staff worldwide, with customer service staff in over 130+ countries and 11 Global warehouses in UK, Ireland, Italy, Poland, Spain, UAE, USA and Australia. We design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities.
OVERVIEW OF DUTIES & RESPONSIBILITIES:
Support the drive for sales growth and the evolving plan that is the Portwest eCommerce and Marketplace strategy which supports the Company annual and 5-year growth plans. Create, manage and implement high-quality, engaging content for product listings and storefronts that drive sales on both B2C and limited B2B platforms. Collaborate with Marketing, Graphics, and Product Management teams to produce content that attracts and converts into customer sales. Brainstorm new and innovative eCommerce and Marketplace tactics and strategies to deliver best in class outcomes. PERSON REQUIREMENTS:
Creative thinker with a knack for storytelling through product listings. Develop compelling product descriptions, titles, and bullet points tailored for B2C and select B2B platforms. Demonstrate commercial awareness and past commercial success to deliver sustainable sales growth. Excellent writing, editing, and proofreading skills with an eye for detail. Ability to multi-task, prioritise workload and meet deadlines. Fit in with an existing dynamic team culture and work well in a matrix management environment. Adaptable to fast-paced environments with changing priorities. Proactive, self-starter attitude with the ability to work independently or in a team. Understanding of consumer behaviour online, digital platform management, brand management, new product launches and seasonal promotions. Desirable: multi-lingual in one or more of the following languages: French, German, Spanish, Italian.
PRACTICAL EXPERIENCE:
3 to 5 years’ experience in a content focused role within a DTC, B2C or B2B environment. Experience in an ecommerce focused business or agency. Relevant degree in Digital Marketing, Media Communications, Journalism, English Language, Business, Digital & Ecommerce, Creative Writing or similar relevant field.
ROLE FUNDAMENTALS:
Stay informed of platform updates, trends, and changes in algorithms to keep content strategies effective. Collaborate with Marketing and Graphics teams to align content with broader Marketing strategies. Coordinate with Graphic Designers to ensure visual elements complement textual content. Work with Product Managers to gain in-depth product knowledge for accurate content creation. Ensure content is optimized for SEO, adhering to best practices for keyword usage. Manage multiple listing projects simultaneously, ensuring deadlines are met without compromising quality. Craft engaging, informative, and persuasive descriptions. Plan, execute, and analyse product and marketing campaigns. Understand what drives online purchasing decisions. Utilise analytics tools to monitor listing performance and adjust strategies accordingly. Review and edit content for accuracy, grammar, tone, and brand consistency. Basic understanding of graphic design principles or experience working with design software is a plus. Knowledge of Microsoft, Google and Adobe suites, and content management tools. COMPANY AWARDS
Great Place To Work 2023 Best Medium Sized Workplaces 2022 Ibec Leading in Wellbeing Top 100 companies 2021 Portwest CEO - Business Man Of The Year - In Business Ireland 2020 Deloitte Best Managed Companies 2016-2023 Private Irish Business of the Year Export Industry Awards 2019 Exporter of the Year 2018 Portwest CEO - EY Entrepreneur of the Year 2017 Portwest do not support visa sponsorship for this role. Applicants must have a right to work and must fulfil any relevant visa / work permit requirements in the relevant jurisdiction.
Portwest are an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.
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Portwest is one of the fastest growing workwear companies in the world currently employing over 5,700 staff worldwide, with customer service staff in over 130+ countries and 11 Global warehouses in UK, Ireland, Italy, Poland, Spain, UAE, USA and Australia. We design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities.
OVERVIEW OF DUTIES & RESPONSIBILITIES:
Support the drive for sales growth and the evolving plan that is the Portwest eCommerce and Marketplace strategy which supports the Company annual and 5-year growth plans. Create, manage and implement high-quality, engaging content for product listings and storefronts that drive sales on both B2C and limited B2B platforms. Collaborate with Marketing, Graphics, and Product Management teams to produce content that attracts and converts into customer sales. Brainstorm new and innovative eCommerce and Marketplace tactics and strategies to deliver best in class outcomes. PERSON REQUIREMENTS:
Creative thinker with a knack for storytelling through product listings. Develop compelling product descriptions, titles, and bullet points tailored for B2C and select B2B platforms. Demonstrate commercial awareness and past commercial success to deliver sustainable sales growth. Excellent writing, editing, and proofreading skills with an eye for detail. Ability to multi-task, prioritise workload and meet deadlines. Fit in with an existing dynamic team culture and work well in a matrix management environment. Adaptable to fast-paced environments with changing priorities. Proactive, self-starter attitude with the ability to work independently or in a team. Understanding of consumer behaviour online, digital platform management, brand management, new product launches and seasonal promotions. Desirable: multi-lingual in one or more of the following languages: French, German, Spanish, Italian.
PRACTICAL EXPERIENCE:
3 to 5 years’ experience in a content focused role within a DTC, B2C or B2B environment. Experience in an ecommerce focused business or agency. Relevant degree in Digital Marketing, Media Communications, Journalism, English Language, Business, Digital & Ecommerce, Creative Writing or similar relevant field.
ROLE FUNDAMENTALS:
Stay informed of platform updates, trends, and changes in algorithms to keep content strategies effective. Collaborate with Marketing and Graphics teams to align content with broader Marketing strategies. Coordinate with Graphic Designers to ensure visual elements complement textual content. Work with Product Managers to gain in-depth product knowledge for accurate content creation. Ensure content is optimized for SEO, adhering to best practices for keyword usage. Manage multiple listing projects simultaneously, ensuring deadlines are met without compromising quality. Craft engaging, informative, and persuasive descriptions. Plan, execute, and analyse product and marketing campaigns. Understand what drives online purchasing decisions. Utilise analytics tools to monitor listing performance and adjust strategies accordingly. Review and edit content for accuracy, grammar, tone, and brand consistency. Basic understanding of graphic design principles or experience working with design software is a plus. Knowledge of Microsoft, Google and Adobe suites, and content management tools. COMPANY AWARDS
Great Place To Work 2023 Best Medium Sized Workplaces 2022 Ibec Leading in Wellbeing Top 100 companies 2021 Portwest CEO - Business Man Of The Year - In Business Ireland 2020 Deloitte Best Managed Companies 2016-2023 Private Irish Business of the Year Export Industry Awards 2019 Exporter of the Year 2018 Portwest CEO - EY Entrepreneur of the Year 2017 Portwest do not support visa sponsorship for this role. Applicants must have a right to work and must fulfil any relevant visa / work permit requirements in the relevant jurisdiction.
Portwest are an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.
#J-18808-Ljbffr
