Edinburgh International Book Festival: Marketing Assistant
Posted on:
29th January, 2025.
Closing date:
12th February, 2025 Apply by 5pm on Wednesday 12th February for this Fixed-term, full-time role based in Edinburgh. Would you like to join the Book Festival’s 2025 Marketing Team for the opportunity to make a significant impact as Marketing Assistant? This role is a busy and creative position and requires a high degree of organisation and exceptional attention to detail, professionalism, and flexibility. You’ll help drive sales within the supportive structure of a highly experienced team, as the Book Festival innovate and develop their marketing and branding to respond to the needs of their organisational ambitions. The role Pre-Festival Digital communications and content creation Creating content (copy, image and video), for social media platforms, websites, and blogs, and timelining content and messaging. Copywriting for marketing collateral including regular e-bulletins. Contributing ideas to maximise ticket sales and expand audience development opportunities. Brochure publication and distribution Proof-reading and editing copy in the events database. Liaising with the Programme team and publishers to collate author and book images, book quotes, and illustrations for use in the brochures, supporting all steps in programme design and production. Compiling and updating brochure distribution lists, coordinating the distribution to outlets throughout the Festival period from launch to August, liaising regularly with the Book Festival’s distribution company to ensure requests are dealt with and brochures get to their destination. Managing and recording returned brochures to the office. Event organisation Assisting with the set-up and running of the programme launch events alongside Brand & Audience and Publicity colleagues. During the Festival Digital communications and content creation Supporting the freelance Content Producer and colleagues in creating content based on agreed content plan and schedule. Leading daily monitoring and logging of social media channels during August, raising issues and responding to enquiries alongside Brand Manager in a brand consistent manner. Assisting in the creation and distribution of e-bulletins and pre-show emails. Supporting the Brand Manager with wayfinding and signage requirements and changes throughout August. Ensuring that appropriate amounts of printed materials for on-site activities are available. Press and media Supporting the Press Manager and other members of the press team throughout the Festival – the service point for all media on site at the Book Festival. Person Specification Experience in creating high quality verbal and written communications Experience in creating content for a range of social channels, photo and video Outstanding organisation, time management, and multi-tasking skills Strong attention to detail The ability to manage workload and meet deadlines under pressure A strong eye for audience friendly design The ability to translate information into interesting, engaging copy and shaping it to suit a variety of audiences and platforms Solid social media knowledge across all platforms Experience in an events or arts-based marketing role An interest in literature and festivals An understanding of the principles of marketing A flair for writing creatively Personal attributes Is energetic, confident, determined, positive, and resilient Enthusiastic and curious about marketing, with bags of initiative and a flexible, can-do attitude Communicates honestly, openly, sensitively, and consistently Has a proactive and positive approach to work Is committed to equality, inclusivity, and diversity Confident in asking for assistance and support when necessary Able to work flexibly, independently, and collaboratively and as an effective team member Remains motivated, pro-active, and enthusiastic, even in the face of challenges Pays the utmost attention to detail but understands the bigger picture Values and respects input from colleagues, actively seeking feedback Contract: Fixed-term, full-time (35 hours/week) contract, 10 March – 5 September 2025. (Start date open to negotiation with successful candidate) Salary: £23,000 (pro rata)
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Posted on:
29th January, 2025.
Closing date:
12th February, 2025 Apply by 5pm on Wednesday 12th February for this Fixed-term, full-time role based in Edinburgh. Would you like to join the Book Festival’s 2025 Marketing Team for the opportunity to make a significant impact as Marketing Assistant? This role is a busy and creative position and requires a high degree of organisation and exceptional attention to detail, professionalism, and flexibility. You’ll help drive sales within the supportive structure of a highly experienced team, as the Book Festival innovate and develop their marketing and branding to respond to the needs of their organisational ambitions. The role Pre-Festival Digital communications and content creation Creating content (copy, image and video), for social media platforms, websites, and blogs, and timelining content and messaging. Copywriting for marketing collateral including regular e-bulletins. Contributing ideas to maximise ticket sales and expand audience development opportunities. Brochure publication and distribution Proof-reading and editing copy in the events database. Liaising with the Programme team and publishers to collate author and book images, book quotes, and illustrations for use in the brochures, supporting all steps in programme design and production. Compiling and updating brochure distribution lists, coordinating the distribution to outlets throughout the Festival period from launch to August, liaising regularly with the Book Festival’s distribution company to ensure requests are dealt with and brochures get to their destination. Managing and recording returned brochures to the office. Event organisation Assisting with the set-up and running of the programme launch events alongside Brand & Audience and Publicity colleagues. During the Festival Digital communications and content creation Supporting the freelance Content Producer and colleagues in creating content based on agreed content plan and schedule. Leading daily monitoring and logging of social media channels during August, raising issues and responding to enquiries alongside Brand Manager in a brand consistent manner. Assisting in the creation and distribution of e-bulletins and pre-show emails. Supporting the Brand Manager with wayfinding and signage requirements and changes throughout August. Ensuring that appropriate amounts of printed materials for on-site activities are available. Press and media Supporting the Press Manager and other members of the press team throughout the Festival – the service point for all media on site at the Book Festival. Person Specification Experience in creating high quality verbal and written communications Experience in creating content for a range of social channels, photo and video Outstanding organisation, time management, and multi-tasking skills Strong attention to detail The ability to manage workload and meet deadlines under pressure A strong eye for audience friendly design The ability to translate information into interesting, engaging copy and shaping it to suit a variety of audiences and platforms Solid social media knowledge across all platforms Experience in an events or arts-based marketing role An interest in literature and festivals An understanding of the principles of marketing A flair for writing creatively Personal attributes Is energetic, confident, determined, positive, and resilient Enthusiastic and curious about marketing, with bags of initiative and a flexible, can-do attitude Communicates honestly, openly, sensitively, and consistently Has a proactive and positive approach to work Is committed to equality, inclusivity, and diversity Confident in asking for assistance and support when necessary Able to work flexibly, independently, and collaboratively and as an effective team member Remains motivated, pro-active, and enthusiastic, even in the face of challenges Pays the utmost attention to detail but understands the bigger picture Values and respects input from colleagues, actively seeking feedback Contract: Fixed-term, full-time (35 hours/week) contract, 10 March – 5 September 2025. (Start date open to negotiation with successful candidate) Salary: £23,000 (pro rata)
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