Email Marketing Automation Executive
Apply locations: Edinburgh, Stirling
Time type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: January 22, 2025 (3 days left to apply)
Job requisition id: R15092
At M&G, our purpose is
to give everyone real confidence to put their money to work.
As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life, and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns.
Through our behaviours of
telling it like it is, owning it now, and moving it forward together
with
care and integrity;
we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.
Role Title:
Email Marketing Automation Executive
Department & Team:
Marketing, Digital Channels
Role reports to:
Marketing Automation Manager
Location:
Edinburgh
The Role:
M&G is committed to enhancing our digital channels to engage with our customers and advisers. We’re seeking a dynamic and enthusiastic individual to join us as an Email Marketing Automation Executive in our evolving and collaborative digital marketing team. They should have a passion for email marketing and marketing automation and be ready to help increase the adoption of powerful email communication strategies and automation programs to their peers.
Reporting to the Marketing Automation Manager, the individual will support with the day-to-day management in optimizing our marketing automation platform and help marketing and sales colleagues to deliver effective communications to Advisers, Clients, and Customers.
Responsibilities:
Support the Marketing Automation Manager to manage and maintain the marketing automation platform, including:
Deliver training to new users of the marketing automation platform.
Configure campaigns, email templates, forms, and landing pages.
Ensure data integrity and accuracy within the platform.
Ensure integration with wider platforms is optimal, including CRM, analytics, CMS, and other systems.
Support the development of lead generation and lead nurturing strategies, including building segmentation profiles to create personalised email sequences mapped to behaviours and interests.
Support the marketing, sales, and internal communications teams with executing campaigns, including email marketing and drip campaigns.
Ongoing review of insights and analytics to help identify gaps and areas for improvement in email marketing campaigns.
Key Knowledge, Skills & Experience:
At least 2 years of working with marketing automation platforms (such as Marketo, HubSpot, Eloqua, Pardot).
Strong understanding of data management, governance, and verification frameworks, including consent and preference management.
Ideally some technical knowledge, including process mapping and an understanding of CRM integrations.
Basic understanding of HTML and CSS for email template and landing page customisation.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Proficient in email marketing and lead nurturing strategies.
Excellent written and verbal communication skills.
Work Level:
Colleague
Recruiter:
Phoebe Ewers
We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice, and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability, or long-term condition, we are looking to attract, promote, and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job will be offered an interview if they 'opt in' to the scheme when applying.
If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com
About Us:
M&G plc is a leading international savings and investments business, managing money for around 4.6 million individual clients and more than 900 institutional clients in 38 offices worldwide. As of 31 December 2023, we had £343.5 billion of assets under management and administration. Our purpose is to give everyone real confidence to put their money to work.
With a heritage dating back more than 175 years, M&G plc has a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our three distinct operating segments, Asset Management, Life, and Wealth, work together to provide access to balanced, long-term investment and savings solutions.
#J-18808-Ljbffr
Apply locations: Edinburgh, Stirling
Time type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: January 22, 2025 (3 days left to apply)
Job requisition id: R15092
At M&G, our purpose is
to give everyone real confidence to put their money to work.
As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life, and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns.
Through our behaviours of
telling it like it is, owning it now, and moving it forward together
with
care and integrity;
we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.
Role Title:
Email Marketing Automation Executive
Department & Team:
Marketing, Digital Channels
Role reports to:
Marketing Automation Manager
Location:
Edinburgh
The Role:
M&G is committed to enhancing our digital channels to engage with our customers and advisers. We’re seeking a dynamic and enthusiastic individual to join us as an Email Marketing Automation Executive in our evolving and collaborative digital marketing team. They should have a passion for email marketing and marketing automation and be ready to help increase the adoption of powerful email communication strategies and automation programs to their peers.
Reporting to the Marketing Automation Manager, the individual will support with the day-to-day management in optimizing our marketing automation platform and help marketing and sales colleagues to deliver effective communications to Advisers, Clients, and Customers.
Responsibilities:
Support the Marketing Automation Manager to manage and maintain the marketing automation platform, including:
Deliver training to new users of the marketing automation platform.
Configure campaigns, email templates, forms, and landing pages.
Ensure data integrity and accuracy within the platform.
Ensure integration with wider platforms is optimal, including CRM, analytics, CMS, and other systems.
Support the development of lead generation and lead nurturing strategies, including building segmentation profiles to create personalised email sequences mapped to behaviours and interests.
Support the marketing, sales, and internal communications teams with executing campaigns, including email marketing and drip campaigns.
Ongoing review of insights and analytics to help identify gaps and areas for improvement in email marketing campaigns.
Key Knowledge, Skills & Experience:
At least 2 years of working with marketing automation platforms (such as Marketo, HubSpot, Eloqua, Pardot).
Strong understanding of data management, governance, and verification frameworks, including consent and preference management.
Ideally some technical knowledge, including process mapping and an understanding of CRM integrations.
Basic understanding of HTML and CSS for email template and landing page customisation.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Proficient in email marketing and lead nurturing strategies.
Excellent written and verbal communication skills.
Work Level:
Colleague
Recruiter:
Phoebe Ewers
We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice, and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability, or long-term condition, we are looking to attract, promote, and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job will be offered an interview if they 'opt in' to the scheme when applying.
If you need assistance or an alternative means of applying for a role due to a disability or additional need, please let us know by contacting us at: careers@mandg.com
About Us:
M&G plc is a leading international savings and investments business, managing money for around 4.6 million individual clients and more than 900 institutional clients in 38 offices worldwide. As of 31 December 2023, we had £343.5 billion of assets under management and administration. Our purpose is to give everyone real confidence to put their money to work.
With a heritage dating back more than 175 years, M&G plc has a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our three distinct operating segments, Asset Management, Life, and Wealth, work together to provide access to balanced, long-term investment and savings solutions.
#J-18808-Ljbffr
