At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Head of EMEA Field Marketing & Strategic Programs to join our Client Marketing team. This role is located in London (Hybrid).
We are seeking an accomplished and dynamic Senior Vice President, Head of EMEA Field Marketing and Strategic Commercial Programs to lead and execute our go-to-market strategies across the UK, Continental Europe, and the Middle East. This role combines regional field marketing leadership with the development and execution of global strategic marketing programs to drive commercial outcomes, enhance market presence, and align marketing efforts with the company’s strategic objectives.
The ideal candidate will have extensive experience in marketing leadership within the financial services sector, with a proven ability to deliver measurable business impact through innovative, customer-centric, and data-driven marketing strategies. This is a highly visible role reporting to the Global Head of Field Marketing, working cross-functionally with global teams, regional leadership, and commercial stakeholders.
In this role, you’ll make an impact in the following ways:
Field Marketing Leadership
Develop the global field marketing strategy to drive demand generation, client engagement, and brand awareness across the UK, Continental Europe, and the Middle East. Collaborate with regional and corporate teams to ensure field marketing aligns with business objectives, product strategies, and target audience needs. Act as the bridge between corporate marketing and local markets, balancing brand consistency with regional execution.
Sales Alignment & Campaign Execution
Work closely with sales leadership to ensure field marketing programs support and accelerate the sales cycle and revenue goals. Develop targeted initiatives, including ABM (Account-Based Marketing), that cater to high-value prospects and clients. Provide data insights to optimize conversion, pipeline acceleration, and regional sales performance. Oversee the creation and deployment of multi-channel field marketing campaigns (e.g., events, digital, direct mail) tailored to local market needs & evaluate campaign performance, adjusting strategies as needed based on data, regional feedback, and evolving market conditions.
Strategic Programs
Lead the development and deployment of strategic programs aimed at enhancing global commerciality. Execute high visibility programs that will drive increased sales engagement and enterprise standardization, including but not limited to corporate narrative training and localization of segment-based campaigns. Manage stakeholders across businesses, regions, and within Marketing & Communications to make a high impact.
To be successful in this role, we’re seeking the following: Extensive marketing leadership experience in the financial services industry or a related field. Proven track record of driving successful go-to-market strategies and commercial programs in EMEA. Ability to think globally and act locally, balancing big-picture strategy with tactical execution. Strong understanding of regional market dynamics across EMEA. Sensitivity to cultural differences and ability to adapt marketing strategies for diverse markets. Strong leadership skills with the ability to inspire, influence, and collaborate across all levels of the organization. Exceptional verbal and written communication skills, including the ability to present complex ideas to senior stakeholders. Demonstrated expertise in ABM, demand generation, and customer lifecycle marketing. Experience working in a global, matrixed organization with cross-functional teams. At BNY, our culture speaks for itself. Here’s a few of our awards: America’s Most Innovative Companies, Fortune, 2024 World’s Most Admired Companies, Fortune 2024 Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024 Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024 “Most Just Companies”, Just Capital and CNBC, 2024 Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024 Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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Develop the global field marketing strategy to drive demand generation, client engagement, and brand awareness across the UK, Continental Europe, and the Middle East. Collaborate with regional and corporate teams to ensure field marketing aligns with business objectives, product strategies, and target audience needs. Act as the bridge between corporate marketing and local markets, balancing brand consistency with regional execution.
Sales Alignment & Campaign Execution
Work closely with sales leadership to ensure field marketing programs support and accelerate the sales cycle and revenue goals. Develop targeted initiatives, including ABM (Account-Based Marketing), that cater to high-value prospects and clients. Provide data insights to optimize conversion, pipeline acceleration, and regional sales performance. Oversee the creation and deployment of multi-channel field marketing campaigns (e.g., events, digital, direct mail) tailored to local market needs & evaluate campaign performance, adjusting strategies as needed based on data, regional feedback, and evolving market conditions.
Strategic Programs
Lead the development and deployment of strategic programs aimed at enhancing global commerciality. Execute high visibility programs that will drive increased sales engagement and enterprise standardization, including but not limited to corporate narrative training and localization of segment-based campaigns. Manage stakeholders across businesses, regions, and within Marketing & Communications to make a high impact.
To be successful in this role, we’re seeking the following: Extensive marketing leadership experience in the financial services industry or a related field. Proven track record of driving successful go-to-market strategies and commercial programs in EMEA. Ability to think globally and act locally, balancing big-picture strategy with tactical execution. Strong understanding of regional market dynamics across EMEA. Sensitivity to cultural differences and ability to adapt marketing strategies for diverse markets. Strong leadership skills with the ability to inspire, influence, and collaborate across all levels of the organization. Exceptional verbal and written communication skills, including the ability to present complex ideas to senior stakeholders. Demonstrated expertise in ABM, demand generation, and customer lifecycle marketing. Experience working in a global, matrixed organization with cross-functional teams. At BNY, our culture speaks for itself. Here’s a few of our awards: America’s Most Innovative Companies, Fortune, 2024 World’s Most Admired Companies, Fortune 2024 Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024 Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024 “Most Just Companies”, Just Capital and CNBC, 2024 Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024 Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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