Develop and implement multi-channel marketing strategies to generate qualified leads and enhance brand visibility. Create compelling, high-quality content (blogs, case studies, white papers, social media, videos, etc.) that resonates with target audiences and promotes our renewable energy solutions. Manage and optimise digital marketing campaigns, including SEO, PPC, email marketing, and social media/LinkedIn, to drive engagement and lead conversion. Deliver core content, tailored as needed for use across channels. Collaborate with the sales team to align marketing efforts with lead generation targets and support sales enablement through content. Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies. Track and analyse marketing effectiveness using data-driven insights to refine strategies and inform future planning. Requirements for the Marketing Manager role:
Strong track record in developing and executing content and product-focused marketing campaigns within the renewable energy industry. Accuracy and attention to detail. Creative thinker. Excellent communication skills. Proven experience in a marketing role, ideally within the renewable energy, sustainability, or technology sectors. Strong background in content creation, with excellent written and verbal communication skills. Demonstrated success in lead generation and digital marketing strategies. Experience with marketing automation tools, CRM systems, and analytics platforms. Ability to work collaboratively across teams and manage multiple projects simultaneously. Creative thinker with a passion for renewable energy and sustainability. Experience in SEO, PPC, and social media management. Familiarity with renewable energy industry trends and regulations.
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