Job Title: Event Marketing Manager
Reports to: Marketing Director
Location: London, UK (Hybrid)
About the Company
IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading "must-attend" events in every industry.
Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
About the Role
As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Events Marketing Manager:
- Developing outstanding and creative marketing strategies for your portfolio; you will have complete bottom-line marketing responsibility for every event you work on
- Working across a variety of channels to identify new prospects and increase brand awareness including but not limited to email marketing, social media, SEO and PPC
- Take the lead in creating and managing long-term and effective partnerships with leading associations, publications and influencers globally
- Proactively nurture all prospects and past customers to increase revenue and deliver on targets
- Preparing enticing and informative copy from event launch to event end; testing new ways to communicate to our key audiences and reporting on successes
- Establishing close working relationships with key stakeholders including our expert speakers and innovative sponsors to gain their buy-in to promote our events through their networks
- Enthusiastically reviewing the impact of marketing campaigns and activities and using this data to identify future opportunities or challenges
What Can I Bring to the Team
- 3-4+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
- Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis
- An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels
- Excellent copy writing across a variety of mediums that excites our community and encourages them to engage with our events
- A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain
- A creative problem-solver who will dig into the details before making decisions
- Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day
- Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed
- Ability to travel internationally when required
Training & Development
Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.
Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, profit scheme and benefits. Also IQPC’s Marketing team is renowned for its global career development programme.
