Job Description
Socio Group
is a people and experience company on an exciting journey of transformation. Earlier this year, we realigned our business to focus on the most lucrative and high-growth areas where our expertise delivers the most value. Heading into 2025, we’re combining our rich history in staffing and activations with bold innovation. At the core of this transformation is the development of our
Tidal On Demand App , a game-changing platform that will redefine on-demand staffing for the retail, travel, and experiential sectors. As we scale, we are committed to delivering exceptional talent, unforgettable experiences, and seamless execution for our clients. We’re seeking passionate, ambitious individuals to join us at this pivotal moment to drive growth, creativity, and impact in our two core areas:
Staffing Operations
and
Experiential Activations . This is your opportunity to be at the forefront of Socio Group’s expansion into the experiential and activation space. As our
Experiential & Activation Lead , you will fuse strategy and creativity to bring exceptional activations to life, particularly within
retail environments
and
travel/airside locations
(e.g., World Duty Free). This role will involve everything from concept ideation to flawless execution, leveraging Socio Group’s network and staffing expertise to deliver innovative campaigns that captivate audiences. RESPONSIBILITIES: Creative Campaign Development : Ideate and pitch experiential activations, immersive pop-ups, and live brand experiences. Create tailored campaigns designed for retail and airside environments (luxury sampling, beauty activations, etc.). Business Development & Client Partnerships : Develop and nurture relationships with key stakeholders in retail, luxury, and travel sectors. Proactively identify opportunities to integrate staffing with experiential activations. Pitch and win projects that deliver standout results for brands. Execution & Delivery : Oversee the full activation lifecycle: strategy, staffing, logistics, and on-site management. Manage budgets and ensure projects deliver on KPIs and ROI for clients. Talent Management : Source and train event talent, brand ambassadors, and on-site managers. Ensure the right teams are placed to bring experiences to life. Market Insights : Keep abreast of trends in experiential marketing, live events, and customer engagement. Deliver fresh, innovative ideas that set Socio Group apart. REQUIREMENTS: Proven experience in
experiential marketing
or
activation delivery
within retail, events, or airside sectors. Background at agencies who are experiential leaders is highly valued. Strong creative and strategic mindset with a focus on execution and ROI. Track record of managing projects end-to-end, including staffing and client relationships. Entrepreneurial spirit, adaptable to a fast-paced, growth-focused environment. Ability to deliver pitches, proposals, and presentations to high-level clients WHY JOIN US? Join a people-first company redefining experiential activations in retail and travel spaces. Work on high-profile activations with leading brands and partners. Shape and scale a growing division at a transformative moment for Socio Group.
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Socio Group
is a people and experience company on an exciting journey of transformation. Earlier this year, we realigned our business to focus on the most lucrative and high-growth areas where our expertise delivers the most value. Heading into 2025, we’re combining our rich history in staffing and activations with bold innovation. At the core of this transformation is the development of our
Tidal On Demand App , a game-changing platform that will redefine on-demand staffing for the retail, travel, and experiential sectors. As we scale, we are committed to delivering exceptional talent, unforgettable experiences, and seamless execution for our clients. We’re seeking passionate, ambitious individuals to join us at this pivotal moment to drive growth, creativity, and impact in our two core areas:
Staffing Operations
and
Experiential Activations . This is your opportunity to be at the forefront of Socio Group’s expansion into the experiential and activation space. As our
Experiential & Activation Lead , you will fuse strategy and creativity to bring exceptional activations to life, particularly within
retail environments
and
travel/airside locations
(e.g., World Duty Free). This role will involve everything from concept ideation to flawless execution, leveraging Socio Group’s network and staffing expertise to deliver innovative campaigns that captivate audiences. RESPONSIBILITIES: Creative Campaign Development : Ideate and pitch experiential activations, immersive pop-ups, and live brand experiences. Create tailored campaigns designed for retail and airside environments (luxury sampling, beauty activations, etc.). Business Development & Client Partnerships : Develop and nurture relationships with key stakeholders in retail, luxury, and travel sectors. Proactively identify opportunities to integrate staffing with experiential activations. Pitch and win projects that deliver standout results for brands. Execution & Delivery : Oversee the full activation lifecycle: strategy, staffing, logistics, and on-site management. Manage budgets and ensure projects deliver on KPIs and ROI for clients. Talent Management : Source and train event talent, brand ambassadors, and on-site managers. Ensure the right teams are placed to bring experiences to life. Market Insights : Keep abreast of trends in experiential marketing, live events, and customer engagement. Deliver fresh, innovative ideas that set Socio Group apart. REQUIREMENTS: Proven experience in
experiential marketing
or
activation delivery
within retail, events, or airside sectors. Background at agencies who are experiential leaders is highly valued. Strong creative and strategic mindset with a focus on execution and ROI. Track record of managing projects end-to-end, including staffing and client relationships. Entrepreneurial spirit, adaptable to a fast-paced, growth-focused environment. Ability to deliver pitches, proposals, and presentations to high-level clients WHY JOIN US? Join a people-first company redefining experiential activations in retail and travel spaces. Work on high-profile activations with leading brands and partners. Shape and scale a growing division at a transformative moment for Socio Group.
#J-18808-Ljbffr
