Please Note:
Job Introduction
Avante Care & Support has 11 care homes throughout Kent. We provide residential & dementia care and in some locations including our Barnes Lodge home in Tonbridge we also have specialist nursing care suites. We are looking for a
Family Liaison Manager
to support sales and marketing activity driving occupancy in a collection of our care homes, with a strong focus on attracting and converting self-funders. This is a 1-year fixed term position. Base salary:
£40K + Commissions The candidate will ensure that all leads are recorded & managed in our cold-harbour CRM. This is a hybrid sales and marketing role and the post holder will be required to work on basic marketing projects from time to time as directed by the HoMS. Main duties and responsibilities include: Driving Home Occupancy Ensure that sales targets and budgeted vacancies/self-funder targets are met. Fill the home with suitable residents based on the needs of the home at any particular time. Update Cold-harbour (CRM) on an ongoing basis & produce daily/weekly/monthly reports. Ensure all property issues that may affect future occupancy are reported and followed up. Assist in answering all general sales and marketing enquiries from colleagues and customers including brochure requests, internet enquiries and other channels. Conduct all home tours & ensure that the showroom(s) are maintained in perfect condition. Work with operations to ensure assessments are completed in a timely manner. Acquire information and collate responses and data from customers as required, including chasing up outstanding lead information. Manage and keep up to date the information on the pipeline of potential residents, and when they are likely to become residents, in order to maximise revenue and meet sales targets. Develop new contacts, and maintain regular and close contacts with all key care contacts. Identify new sales opportunities and ensure that, where possible, these come to completion. Ensure tours diaries are managed and calls are diverted to other FLM’s when on tours. Local Activity Marketing As required deliver tactical marketing activity in the home. Capture any content in the home(s) that will help support marketing activities. Ensure all sales & marketing activity adheres to brand guideline standards. Co-ordinate input from all team members across operations, sales, and marketing. Support the home with external business development helping raise awareness of the home at a local level. Assist at sales and marketing events with special emphasis on preparation for and co-ordination of all sales events and exhibitions. Assist with producing in-house marketing brochures including managing small print and artwork jobs such as postcards, stickers and adverts working in conjunction with the marketing team. Identify new sales opportunities and ensure that, where possible, these come to completion. Approve documents and edit materials using workflow copy management tools to make amends. Reporting & Analysis Produce reports and occupancy forecasts. Competitor shopping & pricing reporting quarterly. Ensure GDPR legislation compliance for all sales and marketing activity. Flexibility in covering the Sales & Marketing office over seven days, including weekends and evening hours as and when required. Producing PowerPoint presentations to summarise sales activity & projects. Document the sales process and customer journey process updating when required. Other The CLM will comply with the HR policies and procedures. Attend initial and update mandatory training as required. Actively engage in personal professional supervision including quarterly one-to-one meetings and a yearly performance review, ensuring personal professional knowledge and competency is maintained. Experience of promoting and organising marketing events. Experience in working with NHS / CCG preferable. Business development experience would be advantageous.
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Job Introduction
Avante Care & Support has 11 care homes throughout Kent. We provide residential & dementia care and in some locations including our Barnes Lodge home in Tonbridge we also have specialist nursing care suites. We are looking for a
Family Liaison Manager
to support sales and marketing activity driving occupancy in a collection of our care homes, with a strong focus on attracting and converting self-funders. This is a 1-year fixed term position. Base salary:
£40K + Commissions The candidate will ensure that all leads are recorded & managed in our cold-harbour CRM. This is a hybrid sales and marketing role and the post holder will be required to work on basic marketing projects from time to time as directed by the HoMS. Main duties and responsibilities include: Driving Home Occupancy Ensure that sales targets and budgeted vacancies/self-funder targets are met. Fill the home with suitable residents based on the needs of the home at any particular time. Update Cold-harbour (CRM) on an ongoing basis & produce daily/weekly/monthly reports. Ensure all property issues that may affect future occupancy are reported and followed up. Assist in answering all general sales and marketing enquiries from colleagues and customers including brochure requests, internet enquiries and other channels. Conduct all home tours & ensure that the showroom(s) are maintained in perfect condition. Work with operations to ensure assessments are completed in a timely manner. Acquire information and collate responses and data from customers as required, including chasing up outstanding lead information. Manage and keep up to date the information on the pipeline of potential residents, and when they are likely to become residents, in order to maximise revenue and meet sales targets. Develop new contacts, and maintain regular and close contacts with all key care contacts. Identify new sales opportunities and ensure that, where possible, these come to completion. Ensure tours diaries are managed and calls are diverted to other FLM’s when on tours. Local Activity Marketing As required deliver tactical marketing activity in the home. Capture any content in the home(s) that will help support marketing activities. Ensure all sales & marketing activity adheres to brand guideline standards. Co-ordinate input from all team members across operations, sales, and marketing. Support the home with external business development helping raise awareness of the home at a local level. Assist at sales and marketing events with special emphasis on preparation for and co-ordination of all sales events and exhibitions. Assist with producing in-house marketing brochures including managing small print and artwork jobs such as postcards, stickers and adverts working in conjunction with the marketing team. Identify new sales opportunities and ensure that, where possible, these come to completion. Approve documents and edit materials using workflow copy management tools to make amends. Reporting & Analysis Produce reports and occupancy forecasts. Competitor shopping & pricing reporting quarterly. Ensure GDPR legislation compliance for all sales and marketing activity. Flexibility in covering the Sales & Marketing office over seven days, including weekends and evening hours as and when required. Producing PowerPoint presentations to summarise sales activity & projects. Document the sales process and customer journey process updating when required. Other The CLM will comply with the HR policies and procedures. Attend initial and update mandatory training as required. Actively engage in personal professional supervision including quarterly one-to-one meetings and a yearly performance review, ensuring personal professional knowledge and competency is maintained. Experience of promoting and organising marketing events. Experience in working with NHS / CCG preferable. Business development experience would be advantageous.
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