Franchise Marketing Manager Vacancy - Motor Trade
Location: Northampton Area
Salary: £37,500 to £45,000
Ref: OC19407
Hours: Monday - Friday 09:00am - 17:30pm (60mins lunch)
We are currently recruiting for a Franchise Marketing Manager for our fantastic client based in the Northampton Area.
This is a great opportunity for a Franchise Marketing Manager to work for a fantastic main dealer group in a busy and established environment. Main Purpose
You will spearhead franchise marketing activity for a number of manufacturers across new retail, CV Motability and Aftersales. You will develop marketing plans and turn them into successful marketing campaigns across all channels to drive leads which build local market share and increase profitability. Role Summary
For your allocated franchise: Maintain and interpret market, customer, competitor and media insights. Understand yearly and quarterly Perrys and Manufacturer targets and delivery of leads to achieve these targets. Develop an annual marketing plan and a rolling quarterly go to market plan for each franchise/site. Identify and exploit key marketing activities for your franchise. Own, manage and support campaign delivery from concept to completion. Write commercial and customer-focused briefs. Using insight work with agency to drive best media strategy and plan. Ensure campaign tracking set up is complete within remit (e.g., Calltracks, Force24). Brief stakeholders on campaigns (e.g., BDC, site team). Deliver optimal marketing investment through reporting and identifying marketing efficiencies. Budget planning and management. Brand lead (brand and web standards) for the franchise under your remit. Attend and input to manufacturer meetings. Report franchise lead performance by channel, review and take necessary action to maximise efficiencies. Ensure Perrys maximises opportunity for manufacturer co-funded campaigns. Third-party relationship management for new vehicles. Principal Accountabilities
Planning and budgeting. Principal accountability for lead generation into the top of the sales funnel for Franchise new retail cars, CV Motability and aftersales. Annual and quarterly marketing plan to deliver leads to achieve targets. Budget planning and reconciliation. Analyse data from but not limited to The Refinery, Google Analytics, Calltracks and the BDC to build a MROI, performance dashboards at franchise/site level. 'Deep dive' further into our core data systems and manufacturer systems with a view to providing answers to questions that may arise from your dealer and manufacturer meetings. Campaign and Creative
Obtain details of quarterly campaigns and offers from manufacturers and brand champions. Brief marketing agencies/digital team on messages, creative and media requirements. Local Brand/Marketing and Sponsorship
Brief Senior Marketing Executive on local brand and sponsorship brand awareness activities. Work and support the Senior Marketing Executive on the development and delivery of Perrys Group new retail car, CV, Motability and Aftersales campaigns. Internal Comms and PR
Brief sites and BDC/ACC on campaigns and events. Brief the PR agency to deliver press releases for new sites/franchises/new car launches. CRM
Work in collaboration with the CRM team to define target audience and selection criteria for Franchise campaigns. Brief copy and creative from creative agency and provide assets to CRM team to build. Final sign off on all franchise comms by FMMs before send. Champion the focus on data capture and accuracy within sites from CRM reports provided. Social
Champion the benefits of organic social posts and encourage sites to engage with the digital team. Website
Load quarterly manufacturer offers and web banners. Check franchise webpages to ensure they meet manufacturer standards. Build and develop landing pages. Brief content team on any franchise content/blogs requirements. GMB
Brief Digital team on events, offers, services and products and post to GMB. Third Parties
Work with the Digital Team to review third party platforms for new car/van/CV lead generation. Relationships
Directly responsible to: Marketing Director Relationships with: Franchise Marketing Managers, Digital Marketing Team, General Manager / Brand Champion, Sales Managers, Retail Managers, Manufacturer Teams, External Suppliers Agencies: Manufacturers, Denfield and McCann What Franchise Marketing Managers don't do: Verticals: Used Cars and Vans, Leasing, Parts, Finance, Smart Repairs Horizontals: Delivery of Paid for social and display, PPC, Affiliates, Third party relationship management for used vehicles, Content - blogs, digital PR themes, video, Customer reviews, comments, Q&A, complaints. Jason Evans Octane Recruitment Octane Recruitment are a leading Automotive Recruitment agency. We specialise in Motor trade vacancies across the board from car Dealerships, HGV companies, Fleet companies, manufacturers & independent.
#J-18808-Ljbffr
We are currently recruiting for a Franchise Marketing Manager for our fantastic client based in the Northampton Area.
This is a great opportunity for a Franchise Marketing Manager to work for a fantastic main dealer group in a busy and established environment. Main Purpose
You will spearhead franchise marketing activity for a number of manufacturers across new retail, CV Motability and Aftersales. You will develop marketing plans and turn them into successful marketing campaigns across all channels to drive leads which build local market share and increase profitability. Role Summary
For your allocated franchise: Maintain and interpret market, customer, competitor and media insights. Understand yearly and quarterly Perrys and Manufacturer targets and delivery of leads to achieve these targets. Develop an annual marketing plan and a rolling quarterly go to market plan for each franchise/site. Identify and exploit key marketing activities for your franchise. Own, manage and support campaign delivery from concept to completion. Write commercial and customer-focused briefs. Using insight work with agency to drive best media strategy and plan. Ensure campaign tracking set up is complete within remit (e.g., Calltracks, Force24). Brief stakeholders on campaigns (e.g., BDC, site team). Deliver optimal marketing investment through reporting and identifying marketing efficiencies. Budget planning and management. Brand lead (brand and web standards) for the franchise under your remit. Attend and input to manufacturer meetings. Report franchise lead performance by channel, review and take necessary action to maximise efficiencies. Ensure Perrys maximises opportunity for manufacturer co-funded campaigns. Third-party relationship management for new vehicles. Principal Accountabilities
Planning and budgeting. Principal accountability for lead generation into the top of the sales funnel for Franchise new retail cars, CV Motability and aftersales. Annual and quarterly marketing plan to deliver leads to achieve targets. Budget planning and reconciliation. Analyse data from but not limited to The Refinery, Google Analytics, Calltracks and the BDC to build a MROI, performance dashboards at franchise/site level. 'Deep dive' further into our core data systems and manufacturer systems with a view to providing answers to questions that may arise from your dealer and manufacturer meetings. Campaign and Creative
Obtain details of quarterly campaigns and offers from manufacturers and brand champions. Brief marketing agencies/digital team on messages, creative and media requirements. Local Brand/Marketing and Sponsorship
Brief Senior Marketing Executive on local brand and sponsorship brand awareness activities. Work and support the Senior Marketing Executive on the development and delivery of Perrys Group new retail car, CV, Motability and Aftersales campaigns. Internal Comms and PR
Brief sites and BDC/ACC on campaigns and events. Brief the PR agency to deliver press releases for new sites/franchises/new car launches. CRM
Work in collaboration with the CRM team to define target audience and selection criteria for Franchise campaigns. Brief copy and creative from creative agency and provide assets to CRM team to build. Final sign off on all franchise comms by FMMs before send. Champion the focus on data capture and accuracy within sites from CRM reports provided. Social
Champion the benefits of organic social posts and encourage sites to engage with the digital team. Website
Load quarterly manufacturer offers and web banners. Check franchise webpages to ensure they meet manufacturer standards. Build and develop landing pages. Brief content team on any franchise content/blogs requirements. GMB
Brief Digital team on events, offers, services and products and post to GMB. Third Parties
Work with the Digital Team to review third party platforms for new car/van/CV lead generation. Relationships
Directly responsible to: Marketing Director Relationships with: Franchise Marketing Managers, Digital Marketing Team, General Manager / Brand Champion, Sales Managers, Retail Managers, Manufacturer Teams, External Suppliers Agencies: Manufacturers, Denfield and McCann What Franchise Marketing Managers don't do: Verticals: Used Cars and Vans, Leasing, Parts, Finance, Smart Repairs Horizontals: Delivery of Paid for social and display, PPC, Affiliates, Third party relationship management for used vehicles, Content - blogs, digital PR themes, video, Customer reviews, comments, Q&A, complaints. Jason Evans Octane Recruitment Octane Recruitment are a leading Automotive Recruitment agency. We specialise in Motor trade vacancies across the board from car Dealerships, HGV companies, Fleet companies, manufacturers & independent.
#J-18808-Ljbffr
