The Role
Are you ready to take your career to the next level? We're looking for a passionate and innovative Global Marketing Manager to join us here at Imperial Brands. Reporting directly to the Global Head of Marketing, you'll be an integral part of our Global New Generation Products team, focusing on our cutting-edge brand, blu, Electronic Vaping Product.
As the Global Brand Manager, you'll lead brand-building activities with a spotlight on the US and key European markets, ensuring brand equity aligns with our global strategies and guidelines.
In this pivotal role, you'll be a key stakeholder in the business, accountable for identifying, aligning, and prioritizing new strategic opportunities based on consumer needs and demand shifts. Join us in shaping the future of our innovative, inclusive global FMCG business, supported by 25,000 dedicated employees worldwide.
If you're ready to make a significant impact and thrive in a dynamic environment, we want to hear from you!
Principle Accountabilities
Develop Brand Equity: Transform key brand equity attributes into compelling campaigns, brand visual identity guidelines, and creative assets.
Strategic Opportunities: Identify and prioritize opportunities to drive brand awareness and equity, coordinating plans with key functions to meet objectives.
Brand DNA Guardian: Support and safeguard the development of brand DNA and core brand parameters in all executions.
Comprehensive Marketing: Lead offline and online brand marketing efforts, including packaging, social media, PR, in-store, and out-of-home creative assets.
Campaign Toolkits: Create and deliver campaign toolkits for market activation of brand initiatives.
Monitor and Optimise: Track brand KPIs related to equity, awareness, and trial, evolving toolkits to optimize in-market activation.
Skills and Experience Required
Proven Marketing Expertise: Demonstrated experience in FMCG marketing, with a strong track record of success.
Market Experience: Hands-on experience working with diverse markets.
Strategic Insight: Deep understanding of category drivers, demand shifts, consumer needs, and pricing dynamics to identify new strategic opportunities.
Project Management: Exceptional planning and project management skills.
Communication and Influence: Excellent communication, influencing, and stakeholder management skills, with the ability to build strong relationships both internally and externally, along with proven ability to lead and manage global creative agencies effectively.
Join us and bring your expertise to a team that’s shaping the future of our innovative, inclusive global FMCG business!
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme, and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial, we will give you the opportunity to grow and learn, innovate at pace, and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs, and of neurodivergence. We give fair and equal consideration to all our applicants. Please contact us at
recruitment@impbrands.com
to let us know if we can provide support in helping you complete an application and/or attend an interview. About Us We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation, and success, all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
#J-18808-Ljbffr
recruitment@impbrands.com
to let us know if we can provide support in helping you complete an application and/or attend an interview. About Us We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation, and success, all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
#J-18808-Ljbffr
